Butterball Goes ‘Humane’ for Thanksgiving. Really?
Mother Jones
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It’s becoming a Thanksgiving tradition as hoary as NFL football or the bloviations of your drunken uncle: days before the national feast, an animal-welfare group releases an undercover video documenting vile conditions within industrial-scale turkey facilities (see 2013, 2012, 2008).
This year, the largest turkey producer of all, Butterball—which churns out a billion pounds of turkey meat annually, a fifth of US production—has made a bold move to get ahead of these appetite-snuffing PR debacles. By fall 2014, presumably in time for Thanksgiving, all of its products will bear the American Humane Certified label, the company announced Tuesday.
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