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Emma Watson Crashes United Nations Website With Her Goodwill Ambassador Announcement

Mother Jones

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Emma Watson—the humanitarian and staunch feminist who you may recognize from such films as The Bling Ring, Noah, and the Harry Potter movies—is now working with the United Nations on gender equality and female empowerment.

On Monday, UN Women and Watson announced that she had been appointed as a celebrity Goodwill Ambassador. The 24-year-old British actress will work on the “empowerment of young women and will serve as an advocate for UN Women’s HeForShe campaign,” according to the UN Women’s press release. (The HeForShe campaign enlists men and boys to stand up for gender equality.) In 2012, Watson became an ambassador for the Campaign for Female Education.

The announcement drew enough web traffic to crash the UN Women website. “We apologize & hope to be back up soon,” the UN entity tweeted. Here is Watson’s full statement on her new gig:

Being asked to serve as UN Women’s Goodwill Ambassador is truly humbling. The chance to make a real difference is not an opportunity that everyone is given and is one I have no intention of taking lightly. Women’s rights are something so inextricably linked with who I am, so deeply personal and rooted in my life that I can’t imagine an opportunity more exciting. I still have so much to learn, but as I progress I hope to bring more of my individual knowledge, experience, and awareness to this role.

(Watson expressed her excitement on Twitter with a blushing emoticon.)

Other celebrity Goodwill Ambassadors for the UN include Liam Neeson, “Twitter Nazi hunter” Mia Farrow, and Orlando Bloom. I reached out to UN Women to ask about what other initiatives we can expect to see Watson working on. I will update this post if/when I get a response.

Below is video of Watson visiting slum homes and a fair trade group in Bangladesh: “I still find it hard to convey what fair trade means to those producing our fashion—it’s just so impressive to see how the women have used fair trade clothing to escape poverty and empower themselves and their children,” Watson said. “I was moved and inspired.”

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Emma Watson Crashes United Nations Website With Her Goodwill Ambassador Announcement

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