I Have Some Advice for Mitt Romney
Mother Jones
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The political media world has been in a tizzy these past few days due to the news that Mitt Romney is serious about taking a third stab at a presidential run. On Friday, the Wall Street Journal reported that Romney had told a group of Republican fat-cat funders—who else?—that he was pondering a 2016 bid. On Monday, the Washington Post revealed that Romney was trying to get the band back together, calling former aides and donors and informing them he was almost ready to jump in. With Jeb Bush, another GOP prince with a business career open to political attacks, plotting his own 2016 moves, Romney’s actions raised the possibility of a dynasty-versus-dynasty clash that would cause awkward conversations in country clubs and corporate boardrooms across the land, with the two tussling to win the hearts, minds, and mega-dollars of the GOP establishment. Given that the voting base of the Republican Party will likely be motivated by tea party passions, not centrism or concerns about electability, a Romney-Bush primary battle might be akin to a contest to make the best salad at a cannibals’ convention. Nevertheless, it promises to be a bitter and bare-knuckled brawl, as each camp has already begun shooting spitballs at the other.
For Romney, the key question is this: What would he do differently than last time? In 2012, he did manage to win the GOP nomination, but he achieved that within a profoundly weak Republican field. Rick Perry opposed his way into inconsequence. And Romney only had to vanquish Newt Gingrich, Rick Santorum, Jon Huntsman, Ron Paul, Herman Cain, Tim Pawlenty, and Michele Bachmann—none of them serious contenders. In the general election, he was widely panned—even by Republicans and conservatives—as a less-than-stellar campaigner who could not fully exploit the external factors (a still-sluggish economy, low approval numbers for President Barack Obama) that afforded the Republicans a good chance of seizing the White House. And, of course, there was that 47 percent moment—for which Romney has been offering contradictory and factually-challenged explanations ever since.
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