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There are currently more than 750 KFCs in sub-Saharan Africa. Almost all are in South Africa, where they sell as much as 10 percent of the nation’s commercially grown chickens. Now the chain’s parent company, Yum Brands (“the defining global company that feeds the world”), is in the midst of a major expansion northward, with plans to sell drumsticks in Senegal, Ethiopia, and the Democratic Republic of Congo.
KFC’s target is Africa’s surging middle class, which is expanding both in numbers and weight. According to the United Nations Food and Agriculture Organization, poultry consumption in Sub-Saharan Africa will increase 270 percent over its 2000 levels by 2030. Much of this growth is being fueled by urban, middle-class consumers who have embraced fast food, which often costs more than street food or other local fare, as a status symbol.
Yet the Colonel isn’t venturing into to Africa alone. He’s getting a boost from the US government and Gates Foundation—all in the name of food security and helping Africa’s small farmers.
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