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If you shop at Whole Foods, you’ve probably seen the ads at the cash register for Conscious Capitalism. Co-written by the store’s founder, John Mackey, and Raj Sisodia, chairman of a nonprofit called Conscious Capitalism, Inc., the book bills itself as a tale of “Mackey’s own awakenings as a capitalist.” While Mackey serves up plenty of cheerful exhortations and pithy self-help tips, however, the only “awakening” that you’re likely to get from reading this 313-page apologia for libertarianism is a sense that he ought to stick to selling groceries. (Read my interview with Mackey here.)
To give Mackey his due, he proved that many shoppers are willing to pay a premium for foods that are healthy, sustainably produced, and sold by workers who earn decent wages and health benefits. His book strives to show CEOs in other industries that they can follow his lead. “We need a richer and more ethically compelling narrative to demonstrate to a skeptical world the truth, beauty, goodness, and heroism of free-enterprise capitalism,” he writes. “Otherwise we risk the continued growth of increasingly coercive governments, the corruption of enterprises through crony capitalism, and the consequential loss of both our freedom and our prosperity.”
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