New Bud Light Tagline Wants to Remove "No" From Your Vocabulary

Mother Jones

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“The perfect beer for removing ‘no’ from your vocabulary for the night.”

This is the very real tagline the tone-deaf marketers at Bud Light have slapped onto beer bottles as a part of the company’s #UpForWhatever campaign. That initiative looks like this:

The slogan, which was captured in a photo and posted onto Reddit Monday, sparked a wave of anger from social media users who took to Twitter to blast the language for promoting a culture of rape.

Bud Light has already issued an apology, saying they merely “intended to encourage spontaneous fun.” But think about it: Bud Light is a very large company. It’s therefore safe to assume any new catch phrase attached to their widely distributed, watered-down brews would go through a number of gatekeepers before it was greenlighted. How this bad idea became a worse reality may turn out to be the perfect reason for removing Bud Light from your vocabulary every night.

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New Bud Light Tagline Wants to Remove "No" From Your Vocabulary

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