Microsoft Wants Minecraft to Make It Cool. Good Luck.
Mother Jones
Microsoft rattled the gaming world this week when it announced it would spend $2.5 billion to acquire Minecraft, a wildly popular indie videogame. By buying the game, Microsoft hopes to tap into players’ wallets. But what’s less clear is whether Microsoft can win over gamers, some of whom are criticizing Microsoft for trying to buy its way to cool—and stifling creativity in the process.
Minecraft’s premise is simple: Players are dropped into a world with LEGO-style blocks, and can then choose their own adventures—exploring, building new structures, or fighting monsters. The game has legions of devoted followers—including hardcore gamers, elementary school kids, and United Nations staffers who have asked citizens in developing countries to use the program to design better public spaces. Some gamers are earning a living off of Minecraft by uploading game videos to YouTube and taking a chunk of the ad revenue, and they’re not shying away from slamming the deal.
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