Mother Jones
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This Sunday we bid Don Draper and the rest of the Mad Men characters a final farewell. The question on everyone’s mind: Will Don ride off into the sunset or will he fall to his death and reunite with Bert Cooper in the big ad agency in the sky?
Many have opined on whether the animated opening title sequence, in which the silhouette of a man plummets from a skyscraper, represents a literal or metaphorical window into Don Draper’s future. Beyond that soon to be settled matter/question, has Matthew Weiner been trying to tell us something with the show’s opening title music all these years?
Weiner originally wanted Beck to write the music. Beck declined, though, betting that a show about 1960s ad executives would be a bore. Weiner later chose RJD2’s “A Beautiful Mine” after he stumbled on the song while listening to public radio. I suspect that Weiner wanted from Beck something similar to what he ended up with: a delicious collage of pop postmodernity. And while the RJD2’s music wasn’t created for Mad Men, it was scrupulously cut from its original length of 5 minutes, 29 seconds to just 37 seconds. It has a “big old movie quality to it, and updated beat to it, it had drama,” Weiner has said. “I just loved it.”
More:
What the "Mad Men" Theme Music Has Been Trying to Tell Us All Along
