Mother Jones
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Last week, the Jeb Bush campaign unveiled its official logo—Jeb!—which is only a slight variation on the logo Bush has used throughout his previous campaigns. As closely associated with the former Florida governor as it is, the trademarked logo belongs to neither the campaign nor the politician. It turns out that it’s owned by a corporate entity called BHAG.
Almost six months before the official logo unveiling, someone formed a Delaware shell corporation called BHAG LLC and used it to apply for a trademark on “Jeb!” A few days after this anonymous shell corporation was created, it was registered again in Florida, with the manager listed as the office manager of Jeb Bush & Associates, Bush’s business consulting firm. Bush’s campaign did not respond to a request for comment on who established the shell corporation and why.
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