Mother Jones
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This story first appeared on the TomDispatch website.
* Seventy-three years ago, on February 17, 1941, as a second devastating global war approached, Henry Luce, the publisher of Time and Life magazines, called on his countrymen to “create the first great American Century.” Luce died in 1967 at age 69. Life, the pictorial magazine no home would have been without in my 1950s childhood, ceased to exist as a weekly in 1972 and as a monthly in 2000; Time, which launched his career as a media mogul, is still wobbling on, a shadow of its former self. No one today could claim that this is Time‘s century, or the American Century, or perhaps anyone else’s. Even the greatest empires now seem to have shortened lifespans. The Soviet Century, after all, barely lasted seven decades. Of course, only the rarest among us live to be 100, which means that at 70, like Time, I’m undoubtedly beginning to wobble, too.
* The other day I sat down with an old friend, a law professor who started telling me about his students. What he said aged me instantly. They’re so young, he pointed out, that their parents didn’t even come of age during the Vietnam War. For them, he added, that war is what World War I was to us. He might as well have mentioned the Mongol conquests or the War of the Roses. We’re talking about the white-haired guys riding in the open cars in Veteran’s Day parades when I was a boy. And now, it seems, I’m them.
* In March 1976, accompanied by two friends, my wife and I got married at City Hall in San Francisco, and then adjourned to a Chinese restaurant for a dim sum lunch. If, while I was settling our bill of perhaps $30, you had told me that, almost half a century in the future, marriage would be an annual $40 billion dollar business, that official couplings would be preceded by elaborate bachelor and bachelorette parties, and that there would be such a thing as destination weddings, I would have assumed you were clueless about the future. On that score at least, the nature of the world to come was self-evident and elaborate weddings of any sort weren’t going to be part of it.
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A 70-Year-Old Reflects On the So-Called "American Century"