Best. Diet. Study. Ever.

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“All calories count,” declared the voiceover in an infamous recent Coca-Cola ad. “No matter where they come from, including Coca Cola and everything else with calories.” Message: a calorie is a calorie; don’t blame our sugary drinks for your troubles!

But all calories aren’t created equal, two recent studies suggest. The first one, on sugar, is alarming; the second, on the so-called Mediterranean diet, is comforting.

Let’s get the bad news out of the way first.

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Best. Diet. Study. Ever.

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