Imperfect Produce is a San Francisco area start-up that is trying to reduce food waste and environmental impact by selling “ugly” produce thatfarmers ordinarily would notsell. This “unsellable” produce makes up about 20 percent of all produce grown in the United States. Watch this video to learn more about these less-than-ideal looking fruits and vegetables and why its important that we change our tune about produce that might not be pretty.
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