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Pundits may be declaring the culture wars over, but conservative Christians are donning their battle gear and rushing back to the front lines. In recent months, a coalition of conservative evangelical organizations has been pursuing an aggressive voter mobilization campaign that involves a combination of high-tech tools, briefings for pastors, and rallies simulcast to mega-churches around the country.
The goal of these gatherings is to drum up outrage over recent political skirmishes, including the Hobby Lobby lawsuit, and to persuade believers that their religious freedoms are under attack by ungodly forces. During one recent event, which was shown in churches across the nation, speakers likened the situation of US churchgoers to Christians beheaded by ISIS in Syria. “We see the struggle between good and evil, light and darkness, truth and lies,” said David Benham, whose planned HGTV reality show was canceled after his fiercely anti-gay remarks came to light. “What’s happening with swords over in the Middle East is happening with silence over here in America.”
The campaign dates back to March, when United in Purpose, a nonprofit funded by wealthy evangelical Silicon Valley entrepreneurs, convened a Voter Mobilization Strategy Summit near Dallas. At the event, churches and conservative Christian political organizations forged a strategy to mobilize voters for the 2014 midterms. United in Purpose, a behind-the-scenes technology and communications group with deep dominionist ties, also shared a variety of tools including videos and voter mobilization apps. (One app allows pastors to compare their membership rosters with voter rolls, so they can better guide their flock to the polls.) The Family Research Council and Texas-based Vision America, which played a key role in the summit, then began hosting policy briefings for pastors and staging lavishly produced voter mobilization events that were broadcast live to churches and groups across the country.