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Endless Universe – Paul J. Steinhardt & Neil Turok

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Endless Universe
Beyond the Big Bang
Paul J. Steinhardt & Neil Turok

Genre: Science & Nature

Price: $1.99

Publish Date: May 29, 2007

Publisher: Crown/Archetype

Seller: Penguin Random House LLC


Two world-renowned scientists present an audacious new vision of the cosmos that “steals the thunder from the Big Bang theory.” — Wall Street Journal The Big Bang theory—widely regarded as the leading explanation for the origin of the universe—posits that space and time sprang into being about 14 billion years ago in a hot, expanding fireball of nearly infinite density. Over the last three decades the theory has been repeatedly revised to address such issues as how galaxies and stars first formed and why the expansion of the universe is speeding up today. Furthermore, an explanation has yet to be found for what caused the Big Bang in the first place. In Endless Universe , Paul J. Steinhardt and Neil Turok, both distinguished theoretical physicists, present a bold new cosmology. Steinhardt and Turok “contend that what we think of as the moment of creation was simply part of an infinite cycle of titanic collisions between our universe and a parallel world” ( Discover ). They recount the remarkable developments in astronomy, particle physics, and superstring theory that form the basis for their groundbreaking “Cyclic Universe” theory. According to this theory, the Big Bang was not the beginning of time but the bridge to a past filled with endlessly repeating cycles of evolution, each accompanied by the creation of new matter and the formation of new galaxies, stars, and planets. Endless Universe provides answers to longstanding problems with the Big Bang model, while offering a provocative new view of both the past and the future of the cosmos.  It is a “theory that could solve the cosmic mystery” ( USA Today ).

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Endless Universe – Paul J. Steinhardt & Neil Turok

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Scale – Geoffrey West

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Scale

The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies

Geoffrey West

Genre: Life Sciences

Price: $15.99

Publish Date: May 16, 2017

Publisher: Penguin Publishing Group

Seller: Penguin Group (USA) Inc.


From one of the most influential scientists of our time, a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in. Visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses. Fascinated by aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science: West found that despite the riotous diversity in mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism’s body. West’s work has been game-changing for biologists, but then he made the even bolder move of exploring his work’s applicability. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. Recently, West has applied his revolutionary work to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune.

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Scale – Geoffrey West

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The Truth About Styrofoam (Infographic)

You know that awful squeaking sound that styrofoam makes when it touches just about anything? That’s a warning sound for us all.

During the holiday season, several items you purchase may be packaged in styrofoam. While you certainly can’t control exactly what packaging a company decides to use, you can make your voice heard by creating a petition to ban usage of styrofoam or sign a current petition.

Why might you want styrofoam banned in your state or country? It can take up to 500 years to decompose. Less than one percent is recycled. There’s a human health impact because styrofoam contains a known carcinogen, benzene. Furthermore, there are so many alternatives to the plastic foam that we can do without it. Read more about the impacts of styrofoam in this infographic from Wheels for Wishes.

Disclaimer: The views expressed above are solely those of the author and may not reflect those of Care2, Inc., its employees or advertisers.

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The Truth About Styrofoam (Infographic)

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Forget the climate — cap-and-trade could fix your allergies

young wheezy

Forget the climate — cap-and-trade could fix your allergies

26 Aug 2014 6:07 PM

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Forget the climate — cap-and-trade could fix your allergies

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How can we finally get people to care about carbon emissions even a little bit? Focus on how they are directly threatening the amount of time on Earth that we can spend snacking and sexting (clinically proven to be the preferred activities of humans in the 21st century.) Or, as The Atlantic’s James Hamblin puts it:

Researchers are learning that the most effective way around climate-policy ambivalence is to invoke imminent dangers to human health. “What’s killing me today?” with emphasis on killing and me and today.

The answer to that question is — you guessed it! — carbon emissions. As Hamblin reports, for allergy and asthma sufferers, increased carbon dioxide levels boost pollen count. One allergist expects pollen levels to double by 2040. Also fun: Fossil fuel combustion creates minuscule particles that hang around in our lungs and bloodstreams and then kill us. Air pollution caused one in eight deaths in 2012, according to the World Health Organization.

OK – so carbon emissions are threatening lives. But what kind of effect would limiting those emissions have on the economy? Those cap-and-trade programs sure seem costly!

Well, a recent study by a team of MIT researchers, published in Nature Climate Change, found that a cap on carbon emissions would end up saving $125 billion in human health costs – which would cover the projected costs of widespread emissions capping tenfold. Furthermore:

[The study’s authors] write that any cost-benefit analysis of climate policy that omits the health effects of regional air pollution “greatly underestimate[s] benefits.”

“What’s killing me today?” is obviously a far more alarming question than “What’s going to create significant economic costs in the future?” When the answer to both is the same, that could – just a thought! – be cause for action. Something to ponder between snacks and Snapchats.

Source:
If You Have Allergies or Asthma, Talk to Your Doctor About Cap and Trade

, The Atlantic.

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Forget the climate — cap-and-trade could fix your allergies

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