Tag Archives: inventor

What the Dog Saw – Malcolm Gladwell

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What the Dog Saw
And Other Adventures
Malcolm Gladwell

Genre: Psychology

Price: $3.99

Publish Date: October 20, 2009

Publisher: Little, Brown and Company

Seller: Hachette Digital, Inc.


What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20 th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point ; Blink ; and Outliers. Now, in What the Dog Saw , he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else’s head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.

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What the Dog Saw – Malcolm Gladwell

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Tiny twisters could power your town — someday

Tiny twisters could power your town — someday

You thought you were cool with your wind turbines, hippies? Canadian inventor Louis Michaud sees your wind turbines and raises you a freaking tornado.

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Yes, climate change may be unleashing monster tornadoes upon us now, but those aren’t the tornadoes Michaud wants to “control and exploit.” Today the inventor won a grant through the Thiel Foundation’s “revolutionary” Breakout Labs to develop power-generating twisters.

The Toronto Star reports:

[B]y today’s measure, Michaud’s idea is the definition of radical. Through his company AVEtec — the AVE standing for “atmospheric vortex engine” — the long-term plan is to take waste heat from a thermal power plant or industrial facility and use it to create a controllable twister that can generate electricity.

Here’s how it works: Waste heat is blown at an angle into a large circular structure, creating a flow of spinning hot air. We all know heat travels upward and as it does it spins itself into a rising vortex.

The higher the twister grows, the greater the temperature differential between top and bottom, creating stronger and stronger convective forces that act like fuel for the vortex, eventually allowing it to take on a life of its own.

The result is that hot air initially blown into the bottom of the structure starts getting sucked in so forcefully that it spins electricity-generating turbines installed at the base …

Given the destructive history of naturally formed tornadoes, many people might be freaked out by the thought of having man-made tornadoes intentionally scattered near cities and power plants.

Michaud assured that his twisters are much safer to operate and control than, say, a nuclear plant. And because they’re fuelled by the waste heat that’s initially supplied, all the operator has to do is throttle back or cut off that heat to weaken or stop the vortex.

True to its self-proclaimed radical spirit, Breakout Labs has also backed meat and leather 3D printing from Modern Meadow. Essentially it funds magic.

So hey, is anyone out there working on a protective forcefield for cyclists …?

Susie Cagle writes and draws news for Grist. She also writes and draws tweets for

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Tiny twisters could power your town — someday

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