You Say You Hate Black Friday. Maybe You’re Just Lying to Yourself.
Mother Jones
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Over the past five years, Black Friday has migrated steadily into Thanksgiving, with each new year bringing fresh examples of big box stores flinging their doors open on Turkey Day. But this year the trend hit the skids. Though Walmart and the other usual suspects will still open on Thanksgiving Day, many big retailers—Costco, Nordstrom, Marshalls, and Home Depot, for example—are holding the line. Outdoor superstore REI went even further, announcing that it will be closed not only on Thanksgiving, but all the way through Black Friday.
Are consumers finally starting to get fed up with the holiday shopping hype? And what motivates some stores to close on Thanksgiving even as others rake in the cash? To find out, I called up Curt Munk, a veteran consultant for big-box retailers and head of strategy for the renowned brand agency FCB Red.
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You Say You Hate Black Friday. Maybe You’re Just Lying to Yourself.
