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The Hacking of the American Mind – Robert H. Lustig

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The Hacking of the American Mind

The Science Behind the Corporate Takeover of Our Bodies and Brains

Robert H. Lustig

Genre: Life Sciences

Price: $13.99

Expected Publish Date: September 12, 2017

Publisher: Penguin Publishing Group

Seller: Penguin Group (USA) Inc.


"Explores how industry has manipulated our most deep-seated survival instincts." —David Perlmutter, MD, Author, #1 New York Times bestseller,  Grain Brain  and  Brain Maker The New York Times –bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.   While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance , Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover.             Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.             With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

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The Hacking of the American Mind – Robert H. Lustig

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Younger You – Eric R. Braverman

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Younger You

Unlock The Hidden Power Of Your Brain To Look And Feel 15 Years Younger

Eric R. Braverman

Genre: Health & Fitness

Price: $1.99

Publish Date: October 7, 2008

Publisher: McGraw-Hill Education

Seller: The McGraw-Hill Companies, Inc.


Break the aging code and feel 15 years younger—from the inside out.In the constant battle to stay young and feel fit, we will try any of the quick fixes that come on the market, including so-called miracle products, fad diets, trendy exercise programs, and untested supplements. Many even risk elective surgical procedures just to look young again. But you don't need surgery, pricey cosmetics, or starvation to look and feel 15 years younger. The secret to living a longer, more vibrant life has at last been discovered, and the proverbial fountain of youth is right in your hands. Discover how you can: Get a restful, restorative night's sleep and have energy that lasts all day long Lift your mood by increasing your natural hormone levels Improve your heart health with natural supplements, herbs, and spices Increase your muscle mass, boost your memory, build your bones, save your skin, and much more! Younger You has doctors talking …"Younger You is an interesting and logical approach to preventing, diagnosing, and modifying the aging process. … Baby boomers will find much in these pages to protect and reassure them.” –Isadore Rosenfeld, M.D.Rossi Distinguished Professor of Clinical Medicine, New York Hospital Weil Cornell Medical Center, and author of Live Now, Age Later, Power to the Patient, and Doctor, What Should I Eat?"Focusing on the critical role of hormones produced by the brain, Dr. Braver man outlines a totally integrative program to restore hormonal balance and thereby restore readers to a younger, healthier, and more vital self, regardless of chronological age."–Nicholas Perricone, M.D., FACN Bestselling author of 7 Secrets to Beauty, Health, and Longevity, The Perricone Weight-Loss Diet, The Perricone Promise, The Perricone Prescription, and The Wrinkle Cure "Just as Dr. Braverman says, we are only as young as our oldest part. This book is not just for us, but for our children, who can make changes to their diet and lifestyle now and reap the rewards later."–David Perlmutter, M.D.Director, Perlmutter Health Center and author of The Better Brain Book.

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Younger You – Eric R. Braverman

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