Electric Companies Not Basking in Solar’s Power
Six out of 10 major homebuilders are now offering solar options on new home construction. Photo: MorgueFile/Jusben
In today’s increasingly energy-conscious world, solar power continues gaining popularity. The Solar Energy Industries Association reports that consumer demand has grown nearly 60 percent in 2013. As more options appear, customers who want to wean themselves from fossil fuel dependence or live off the grid may find it an appealing alternative to traditional energy resources.
In some areas of the U.S., entire communities are exploring the idea of solar power cooperatives to help make this natural energy source more affordable. Around the world, the overwhelming interest in solar is rapidly changing the economics — both to the benefit and the detriment of consumers.
Until very recently, solar panels were a relatively expensive way to harness the free power of the sun, particularly when coupled with installations costs. Most consumers understood that retrofitting a home for solar meant taking on a significant debt, with the understanding that it would take about half the lifespan of the panels to recoup the purchase price.
But with new technology offering more access to solar, consumers have greater flexibility in how they can use this power source. And that is changing the way many electric companies are approaching energy delivery.
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