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This Thursday through Sunday, the eighth annual Netroots Nation (NN) conference will take place in San Jose, California. The conference provides a venue where “each year, thousands of bloggers, newsmakers, social justice advocates, labor and organizational leaders, grassroots organizers and online activists come together.” From electoral politics and campaign finance to women’s health, gun reform, and more, the issues that we regularly cover at Mother Jones will be front and center at the conference. We’re excited to host several panels to highlight these important issues and provide a venue for dialogue about them.
If you’re attending NN this year, be sure not to miss Mother Jones at the following panels:
Thursday June 20, 10:30 a.m. PDT: What Political Consultants Don’t Want Donors to Know: How to Win Elections with Data-driven Field Operations
While political consultants in Washington rake in hefty paychecks for multi-million dollar ad buys, many elections in 2012 were won not by way of expensive ad buys, but with sophisticated field operations, the most effective of which were largely volunteer-powered. The panelists will discuss how data-driven field campaigns that use research to determine tactics are not only cost-effective, but have a much stronger impact on influencing voters and winning elections. The panelists will discuss the strategies they employed to identify and move the voters who can actually make an impact on the outcome of an election without breaking the bank. Mother Jones Dark Money reporter Andy Kroll will moderate this panel that will include president of CREDO Super PAC and political director of CREDO Mobile Becky Bond, executive director of NOI Ethan Roeder, and deputy director of the Analyst Institute Regina Schwartz, and executive director of the League of Young Voters Biko Baker.
Thursday, June 20, 4:30 p.m. PDT: How to Break a Game-Changer: The Case of the 47 Percent
In the 2012 election, Mother Jones broke “one of the important campaign stories of the year” with David Corn’s reporting of the 47 percent video. The story exploded and took the news cycle, social media, and both campaigns by storm. Many observers, including Romney himself, indicated that the video had a significant and negative impact on his campaign. The story won David Corn the George Polk Award for political reporting, as well as a National Magazine Award for video. However, the decision to release the video and the thought process behind making it public were not taken lightly. Come hear directly from MoJo-ers, some who helped break this massive story, on how they pulled it off, for the next time you’re faced with your own game-changer. Participants will include: Mother Jones co-editor Monika Bauerlein, managing editor Clint Hendler, multimedia producer Brett Brownell, and associate interactive producer Jaeah Lee. Also, be sure to read David Corn’s “The Story Behind the 47 Percent Video.”
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