Author Archives: VioletLJGnnihr

Living At Home Has Become Steadily More Popular Since the 1960s

Mother Jones

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According to the Wall Street Journal, millennials are living in their parents’ basements at record rates:

Almost 40% of young Americans were living with their parents, siblings or other relatives in 2015, the largest percentage since 1940, according to an analysis of census data by real estate tracker Trulia.

Despite a rebounding economy and recent job growth, the share of those between the ages of 18 and 34 doubling up with parents or other family members has been rising since 2005. Back then, before the start of the last recession, roughly one out of three were living with family.

Hmmm. “Rising since 2005.” I’ll assume that’s technically true, but take a look at the chart that accompanies the Journal piece. The number of young adults living with their parents rose in the 70s. And the 80s. And the aughts. And the teens. Basically, it’s been on an upward trend for nearly half a century. That seems more noteworthy to me than the fact that it failed to blip slightly downward after the Great Recession ended.

Part of the reason, of course, is that people have been getting married and settling down later in life. According to the OECD, the average age at first marriage has increased nearly five years just since 1990, and ranges between 30 and 35 around the world:

The United States is still at the low end of the world average.

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Living At Home Has Become Steadily More Popular Since the 1960s

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If Little Clouds of Doom Follow You Around, There Might Be Money In It For You!

Mother Jones

Via Tyler Cowen, here’s an intriguing new paper that claims certain kinds of customers are—not to mince words—“harbingers of failure”:

We show that some customers, whom we call ‘Harbingers’ of failure, systematically purchase new products that flop. Their early adoption of a new product is a strong signal that a product will fail — the more they buy, the less likely the product will succeed. Firms can identify these customers either through past purchases of new products that failed, or through past purchases of existing products that few other customers purchase. We discuss how these insights can be readily incorporated into the new product development process. Our findings challenge the conventional wisdom that positive customer feedback is always a signal of future success.

There’s a chart, naturally, because Science™. For example, if repeated harbingers (dotted green line) account for half your sales, you’re pretty much screwed. Your shiny new product has less than a 10 percent chance of success. The reason I find this all intriguing is that I have lately begun to wonder if I myself belong to this group. I use Firefox and I think it’s great. Chrome sucks. I think Windows 8 is terrific on a tablet, far superior to either iOS or Android. And I read all my books on the Nook reader, which I like better than the Kindle reader.

Now, Firefox has had a pretty good run and may very well stay around for a while. But it’s not looking like a winner these days. Likewise, Windows tablets account for—what? Maybe 2 percent of the market, despite Microsoft’s massive marketing campaigns. And Nook, of course, is already officially dead, hanging on in limbo until it gives up the ghost for good.

So here’s the deal: I’m willing to rent out my services as a harbinger. Send me your new tech products while they’re still in testing, and then cross your fingers and hope that I don’t love them. If I do, it’s back to the drawing board.

Link:

If Little Clouds of Doom Follow You Around, There Might Be Money In It For You!

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