Tag Archives: armageddon

Blame the Arctic for your wild winter weather, New Yorkers.

The legendary Stephen Hawking passed away early Wednesday in his Cambridge home.

Later in his life, Hawking channeled his famous intellect into averting Armageddon. “We face awesome environmental challenges: climate change, food production, overpopulation, the decimation of other species, epidemic disease, acidification of the oceans,” he wrote in an op-ed in 2016. “Together, they are a reminder that we are at the most dangerous moment in the development of humanity.”

While he predicted humans would need to find a new home on another planet to survive, he also wrote that “right now we only have one planet, and we need to work together to protect it.”

Hawking reportedly wanted his tombstone engraved with the famous equation for black hole entropy that he developed with colleague Jacob Bekenstein. “Things can get out of a black hole, both to the outside, and possibly, to another universe,” he said in a 2016 lecture. “So, if you feel you are in a black hole, don’t give up. There’s a way out.”

Doctors didn’t expect Hawking to live past 25 after he was diagnosed with ALS as a young man. He surpassed their expectations by 51 years. So if he beat the odds on his own, maybe the rest of us can take inspiration from him. As Hawking once said, “Climate change is one of the great dangers we face, and it’s one we can prevent if we act now.”

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Blame the Arctic for your wild winter weather, New Yorkers.

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EPA’s new environmental justice adviser is not down with its coal ash plan.

The legendary Stephen Hawking passed away early Wednesday in his Cambridge home.

Later in his life, Hawking channeled his famous intellect into averting Armageddon. “We face awesome environmental challenges: climate change, food production, overpopulation, the decimation of other species, epidemic disease, acidification of the oceans,” he wrote in an op-ed in 2016. “Together, they are a reminder that we are at the most dangerous moment in the development of humanity.”

While he predicted humans would need to find a new home on another planet to survive, he also wrote that “right now we only have one planet, and we need to work together to protect it.”

Hawking reportedly wanted his tombstone engraved with the famous equation for black hole entropy that he developed with colleague Jacob Bekenstein. “Things can get out of a black hole, both to the outside, and possibly, to another universe,” he said in a 2016 lecture. “So, if you feel you are in a black hole, don’t give up. There’s a way out.”

Doctors didn’t expect Hawking to live past 25 after he was diagnosed with ALS as a young man. He surpassed their expectations by 51 years. So if he beat the odds on his own, maybe the rest of us can take inspiration from him. As Hawking once said, “Climate change is one of the great dangers we face, and it’s one we can prevent if we act now.”

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EPA’s new environmental justice adviser is not down with its coal ash plan.

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Zinke may not allow oil drilling off the West Coast after all.

The legendary Stephen Hawking passed away early Wednesday in his Cambridge home.

Later in his life, Hawking channeled his famous intellect into averting Armageddon. “We face awesome environmental challenges: climate change, food production, overpopulation, the decimation of other species, epidemic disease, acidification of the oceans,” he wrote in an op-ed in 2016. “Together, they are a reminder that we are at the most dangerous moment in the development of humanity.”

While he predicted humans would need to find a new home on another planet to survive, he also wrote that “right now we only have one planet, and we need to work together to protect it.”

Hawking reportedly wanted his tombstone engraved with the famous equation for black hole entropy that he developed with colleague Jacob Bekenstein. “Things can get out of a black hole, both to the outside, and possibly, to another universe,” he said in a 2016 lecture. “So, if you feel you are in a black hole, don’t give up. There’s a way out.”

Doctors didn’t expect Hawking to live past 25 after he was diagnosed with ALS as a young man. He surpassed their expectations by 51 years. So if he beat the odds on his own, maybe the rest of us can take inspiration from him. As Hawking once said, “Climate change is one of the great dangers we face, and it’s one we can prevent if we act now.”

Taken from:

Zinke may not allow oil drilling off the West Coast after all.

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One Side In the Ad-Blocker Wars Is Doomed

Mother Jones

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MoJo editor Clara Jeffrey points me to this today:

Ad blocking has become a hot-button media issue as consumers push back on perceived ad overload and tracking mechanisms across the internet. Research firm Ovum estimates that publishers lost $24 billion in revenue globally last year due to ad blocking.

Hmmm. $24 billion. I wonder how research firm Ovum came up with that number? Let’s hop over and—oh, hold on. Just wait a few years and we’re headed toward Armageddon:

Players in the digital publishing industry can’t stop talking about ad blocking. And they shouldn’t — according to Ovum’s new Ad-Blocking Forecast, the phenomenon will result in a 26% loss in Internet advertising revenues in 2020, which equates to $78.2bn globally. However, if publishers act now, that percentage could be as little as 6%, or $16.9bn. The question is: How can publishers make that much of a difference?

Yikes! I’ve put this forecast into handy chart form since numbers always look more official when you do that. But I still don’t know how Ovum came up with these figures, since I’m not a client and don’t have access to their reports. Which is fair enough. Nonetheless, I’m intrigued by this:

To take back control, publishers need to show consumers why advertising is needed and that it can be a positive addition to content.

….Publishers also need to work with advertisers to improve the consumer experience. The quality of the adverts is a major issue for many consumers. There are not enough examples of web-delivered adverts that enhance the experience for the reader….Forcing adverts on consumers through ad reinsertion or by blocking users of ad blockers from accessing content will have a negative long-term effect….Ovum predicts that the ad blockers — with input from a network of unpaid developers — will win the battle and ad blockers will remain more advanced than the anti-ad blockers in the long term.

Not only will websites that try to force the issue risk annoying consumers further but these websites also risk driving readers toward their competitors who don’t require ad blockers to be switched off or who provide an alternate means of paying for content.

I’d like to make fun of this, but it’s actually decent advice. The current hysteria over ad blockers reminds me of the hysteria over TiVo when it first arrived in 1999—which itself was just an updated version of the hysteria over VCRs back in the 80s. If people can record shows, they’ll skip the ads! We’re doomed!

But no. TV ad revenue has been surprisingly stable since 1999 despite a decline in viewership. The big problem, it turns out, isn’t the ad skippers, it’s the number of people watching TV in the first place. I suspect the same is true of online journalism. Ad blockers aren’t the problem, readership is. Provide a well-targeted audience and advertisers will pay for it. The folks who skip the ads probably weren’t very good sales prospects anyway.

In any case, it doesn’t matter: Ovum is almost certainly correct that ad-blockers will win the war against ad-blocker-blockers, which means that online sites are waging a losing battle that does nothing but piss off their customers. So cut down on the quantity of ads and target them better instead. That may or may not work, but it’s likely to work a lot better than continuing to fight the ad-blocker wars.

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One Side In the Ad-Blocker Wars Is Doomed

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Michael Bay: Hollywood’s Conservative Hero?

Mother Jones

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Director Michael Bay is one of the most successful—if critically detested—filmmakers of the past 30 years. He is worth $400 million. He lives the life of a consummate playboy. His explosion-heavy action films (The Rock, Armageddon, the Bad Boys movies, the Transformers flicks, etc.) have grossed over $4.5 billion worldwide. His new movie, Transformers: Age of Extinction (released on Friday), is also expected to make all the money.

But what about his politics?

When I talked to the 49-year-old director last year, he demurred on the question of whether he leans right or left: “Yes, I am a political person, and I have my views about America,” Bay told me. “I’m very proud of my country; obviously it’s going through a lot of turmoil, and we have a very ineffectual government… It doesn’t matter at all whether I’m liberal or conservative—it’s not a part of what I do. I don’t feel the need to go out and tell people what to believe politically.”

Bay is obviously more private about his politics than, say, mega-producer Jerry Bruckheimer, who worked with Bay on some of his biggest hits and is one of liberal Hollywood’s top conservatives. You won’t find much at all about Bay’s politics online or in his past statements, and a search of a public campaign finance records database turned up nothing.

However, Bay did tell me that, though he doesn’t receive a writing credit, he works closely with his screenwriters and will tweak the scripts as he sees fit. And there just so happen to be many hints of political conservatism in his movies. Out of the 11 movies Bay has directed, the one truly left-wing outlier is The Rock (1996), starring Nicolas Cage and Sean Connery. The action film depicts the blowback from illegal American covert operations overseas, and is critical of gun-toting “patriotism”; it was also co-written by West Wing creator (and diehard liberal) Aaron Sorkin, so there’s that.

But much of Bay’s filmography is loaded with political content and attitudes that your average (stereotypical?) American conservative can totally get behind. In Armageddon (1998), a NASA-recruited team of blue-collar oil-drillers agree to embark on a dangerous mission to blow up an asteroid and save mankind—on the condition that they never have to pay taxes again.

In Bad Boys II (2003), the film’s rowdy-cop heroes illegally invade (and destroy large chunks of) communist Cuba, in the name of fighting the international drug war. The subsequent car chase concludes in front of the Guantanamo Bay detention camp, where a conveniently placed mine tears apart the body of the psychotic Cuban drug lord:

And Transformers: Revenge of the Fallen (2009), starring Shia LaBeouf and Megan Fox, easily doubles as a critique of the Obama administration’s foreign policy. Seriously. In this fictional Transformers universe, Barack Obama is identified as the president of the United States. (George W. Bush appears briefly in the first Transformers, where he orders some Ding Dongs on Air Force One.) President Obama orders the American armed forces to try to engage in diplomacy with the Decepticons (the bad-guy alien robots) and to suspend cooperation with the Autobots (the good-guy alien robots). The Obama administration also agrees to hand Sam Witwicky (LaBeouf) over to the Decepticons—the kind of act of shameful appeasement that the president’s real-life conservative critics so often accuse him of perpetrating.

Fortunately, brave members of the US military disobey these orders (a mutiny, essentially), and the day is saved! (Bay loves the US military, and also patriotism, very much so.)

Optimus Prime truly cares about the future of the human race, unlike the Obama administration, which Bay represents as so prissy and antiwar it just wants the alien robots off the planet,” Mary Pols wrote for Time in 2009. “Bay’s Obama would probably drive his Prius over Optimus if he had the chance.” According to Bay, the reason Obama is in the film is because he once bumped into him—back when he was 2008 presidential candidate Obama—in a Las Vegas airport. Upon meeting, Bay said a couple of nice things to the future president, and Obama in turn complimented Bay by calling him a “big-ass director.”

This exchange was apparently enough to make the director want to turn the Democratic politician into a movie character. Here’s video of Bay recalling their encounter:

And in the new Transformers installment, Mark Wahlberg‘s tough-talking character, whose family property is cluttered with bold American flags, warns despotic, anti-Autobot government agents about “messing with people from Texas.” To be fair, the film can also be interpreted as a shallow pro-immigration-reform robot movie.

Regardless of how Michael Bay views Obama, or Bush, or the Democratic Party, or the Republican Party, or the tea party, his patriotic views may have been best captured in a line delivered by Wahlberg in Bay’s 2013 crime film Pain & Gain: “When it started, America was just a handful of scrawny colonies. Now, it’s the most buff, pumped-up country on the planet. That’s pretty rad.”

As for making public political statements, again, don’t hold your breath. If Bay is going to make a stand, he is way more likely to do so out of his love for animals than any political conviction. In late 2010, Bay offered a $50,000 reward for information leading to the arrest and successful prosecution of a woman who threw puppies into a river. Bay is a dog lover who lives with two gigantic English mastiffs named Grace (after actress Liv Tyler’s Armageddon character) and Bonecrusher (after a Decepticon).

Looking out for puppies. That enjoys bipartisan support, right?

Excerpt from: 

Michael Bay: Hollywood’s Conservative Hero?

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