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Twitter Cracks Down On A Few Alt-Righters But Fails To Protect Users

Mother Jones

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Twitter is finally taking steps to clean up its platform:

Long criticized for allowing bullies, terrorists and bigots to run rampant to the detriment of its own bottom line, Twitter made a surprising move Tuesday by banning a slew of accounts belonging to white nationalists and leaders of the alt-right movement — which holds that traditional conservatives don’t sufficiently protect the interests of white people….Among recently banned Twitter users are Richard Spencer, head of the alt-right think tank National Policy Institute, and other alt-right leaders, including Paul Town, Pax Dickinson, Ricky Vaughn and John Rivers, according to news reports.

Maybe I’m just getting cranky in my old age,1 but there’s something fishy about this. Twitter critics have been asking for years for better tools to manage the tsunami of abuse that frequently engulfs users, especially women and people of color.2 Here are a few suggestions for abuse management tools that have made the rounds:

Ability to block IP addresses
Allow people to up/down rate new accounts
Provide some kind of human tech support for complaints
Ability to block new accounts
Ability to block accounts with certain words in bio
Ability to block all followers of an account (this helps prevent abuse storms from followers of popular accounts)
Ability to suspend retweets
Ability to block tweets that contain certain keywords3

This list is by no means comprehensive, but do you notice something? Nobody especially wants Twitter to eject specific individuals: it smacks of censorship; it’s not something Twitter management is good at doing; and it will never come close to solving the abuse problem anyway. There’s no way Twitter will ever be able to ban all the flaming assholes in the world, and very few of us feel comfortable with Twitter deciding on who they are in any case. We just want tools that allow us to manage our abuse problems, which are different for everyone.

So why would Twitter do the one thing that even Twitter critics might be uncomfortable with, instead of all the things Twitter critics have actually asked for? It’s almost as if they’re trying to make Twitter reform controversial. We tried, but nothing satisfies you guys!

But then again, maybe I’m just getting cranky in my old age.

1OK, fine, there’s no maybe about it.

2If you want to learn more about this, BuzzFeed’s “A Honeypot For Assholes” is probably the definitive piece about Twitter’s problems.

3Twitter announced a tool for this a couple of days ago. Time will tell how well it works.

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Twitter Cracks Down On A Few Alt-Righters But Fails To Protect Users

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One Side In the Ad-Blocker Wars Is Doomed

Mother Jones

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MoJo editor Clara Jeffrey points me to this today:

Ad blocking has become a hot-button media issue as consumers push back on perceived ad overload and tracking mechanisms across the internet. Research firm Ovum estimates that publishers lost $24 billion in revenue globally last year due to ad blocking.

Hmmm. $24 billion. I wonder how research firm Ovum came up with that number? Let’s hop over and—oh, hold on. Just wait a few years and we’re headed toward Armageddon:

Players in the digital publishing industry can’t stop talking about ad blocking. And they shouldn’t — according to Ovum’s new Ad-Blocking Forecast, the phenomenon will result in a 26% loss in Internet advertising revenues in 2020, which equates to $78.2bn globally. However, if publishers act now, that percentage could be as little as 6%, or $16.9bn. The question is: How can publishers make that much of a difference?

Yikes! I’ve put this forecast into handy chart form since numbers always look more official when you do that. But I still don’t know how Ovum came up with these figures, since I’m not a client and don’t have access to their reports. Which is fair enough. Nonetheless, I’m intrigued by this:

To take back control, publishers need to show consumers why advertising is needed and that it can be a positive addition to content.

….Publishers also need to work with advertisers to improve the consumer experience. The quality of the adverts is a major issue for many consumers. There are not enough examples of web-delivered adverts that enhance the experience for the reader….Forcing adverts on consumers through ad reinsertion or by blocking users of ad blockers from accessing content will have a negative long-term effect….Ovum predicts that the ad blockers — with input from a network of unpaid developers — will win the battle and ad blockers will remain more advanced than the anti-ad blockers in the long term.

Not only will websites that try to force the issue risk annoying consumers further but these websites also risk driving readers toward their competitors who don’t require ad blockers to be switched off or who provide an alternate means of paying for content.

I’d like to make fun of this, but it’s actually decent advice. The current hysteria over ad blockers reminds me of the hysteria over TiVo when it first arrived in 1999—which itself was just an updated version of the hysteria over VCRs back in the 80s. If people can record shows, they’ll skip the ads! We’re doomed!

But no. TV ad revenue has been surprisingly stable since 1999 despite a decline in viewership. The big problem, it turns out, isn’t the ad skippers, it’s the number of people watching TV in the first place. I suspect the same is true of online journalism. Ad blockers aren’t the problem, readership is. Provide a well-targeted audience and advertisers will pay for it. The folks who skip the ads probably weren’t very good sales prospects anyway.

In any case, it doesn’t matter: Ovum is almost certainly correct that ad-blockers will win the war against ad-blocker-blockers, which means that online sites are waging a losing battle that does nothing but piss off their customers. So cut down on the quantity of ads and target them better instead. That may or may not work, but it’s likely to work a lot better than continuing to fight the ad-blocker wars.

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One Side In the Ad-Blocker Wars Is Doomed

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Here’s How You Can Make Meat Way More Sustainable

Mother Jones

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This story was originally published by Grist.

Should we eat meat? That’s the big question, which—for this series—I’m asking three different ways: in terms of environmental sustainability, morality, and practicality.

Today, to begin: Can meat be sustainable?

In any comparison of the environmental impact of meat eaters and plant eaters, we have to start by noting that plant eaters have a powerful ally on their side: physics. Every time energy moves from one state to another, a little is lost along the way. Flip on an incandescent bulb and only 8 percent of the electric energy turns into visible light—the majority of energy is lost as infrared light and heat. Convert the calories in corn into meat by feeding a chicken, and you’ve got the same problem.

In even the most efficient, high-tech farms, it takes a pound and a half of grain to grow a pound of chicken—because that chicken is constantly radiating heat and burning energy to move around. The picture gets worse if you just look at the parts of the chicken that people like to eat. The scientist Vaclav Smil, who has a reputation for objective number-crunching, considered this basic issue of thermodynamics in his book, Should We Eat Meat? Evolution and Consequences of Modern Carnivory, and came up with this table:

LW = live weight, EW = edible weight, MJ = mega joules of energy Vaclav Smil

According to Smil’s calculations, you need 3.3 pounds of feed to get a pound of chicken meat, 9.4 pounds of feed for a pound of pork, and 25 pounds of feed for a pound of beef. It’s simply more efficient to eat plants than to feed those plants to animals and eat meat.

This efficiency problem puts meat eaters way behind from the beginning, and it extends from energy to every other resource. Look at water use, greenhouse gas emissions, pollution, land-use footprints, and just about anything else, and it’s always going to make more sense to grow grains for people to eat rather than for animals to eat. To take just one example, scientists looked at the amount of nitrogen fertilizer that flows into rivers and creates dead zones in oceans: They calculated that a kilogram of red meat put an average of 150 grams of nitrogen equivalent (in various fertilizers) into waterways, versus 50 grams per kilogram of chicken and less than 3 grams per kilogram of grain.

This idea, that meat is environmentally unfriendly, has been the conventional wisdom since 2006, when the UN’s Food and Agriculture Organization published a report called Livestock’s Long Shadow. Which is why I was surprised when Frank Mitloehner, a UC-Davis animal science professor who is leading an update of the FAO’s livestock assessment, told me that the idea of eliminating animals from our food system was ridiculous and, actually, unsustainable.

“Agriculture cannot be sustainable without animal agriculture,” he said. “That is something I’m sure of.”

There are two key points to consider, Mitloehner said. First, most of the feed that livestock eat is not edible by humans. Globally, just 18 percent of animal feed is made up of grains or other crops that people might otherwise eat. The rest is crop residues, grass, and waste from milling grain and other food processing. And so, despite the inefficiency of converting calories to meat, animals are able to give humans access to energy that they wouldn’t have been able to access otherwise.

The second, issue, Mitloehner said, is that what I’d been thinking of as the “waste products” of animal agriculture are actually valuable resources. The manure animals produce is vital for agriculture (especially organic agriculture). “If we were to reduce the fertilizer animals produce by 100 percent, we would have to double or triple the amount of chemical fertilizer we apply, and we just don’t have that,” Mitloehner said.

In addition, every part of the animal that we don’t eat as meat—the skin, bones, sinew, organs, and fat—is used in some way. The artist Christien Meindertsma demonstrated this beautifully with her book Pig 05049, in which she followed every part of a slaughtered pig to its final use. Extract from pig hairs are used in baking bread, bone ash is a key part in train brakes, gelatin is used to filter your beer, elements from blood are used as edible food glue—Meindertsma found 185 products in total. If we were to eliminate animal agriculture, we’d have to find new supply chains for these things, and each would come with its own environmental footprint.

Livestock is especially important to poor farmers. Animals are often a key part of the agro-ecological system and provide high-quality nutrients to the people most likely to go hungry—more frequently in the form of dairy than meat. In some of the poorest areas of the world, people need cattle because manure is their only source of fuel. In his book One Billion Hungry: Can We Feed the World?, Gordon Conway lays out the benefits of livestock animals, which can be easy to forget when you’re rich and comfortable:

Contribute 40 percent of global value of agricultural output
Support livelihoods and food security of almost 1 billion people
Provide food and incomes and consume non-human-edible food
Contribute 15 percent of total food energy and 25 percent of dietary protein
Provide essential micronutrients (e.g. iron, calcium) that are more readily available in meat, milk, and eggs than in plant-based foods
Are a valuable asset, serving as a store of wealth, collateral for credit, and an essential safety net during times of crisis
Are central to mixed farming systems, consume agricultural waste products, help control insects and weeds, produce manure and waste for cooking, and provide draft power for transport
Provide employment, in some cases especially for women
Have a cultural significance, as the basis for religious ceremonies

But anyone reading this probably is relatively rich and comfortable—at least rich enough that it may be a bit mindboggling to think you might need a cow so you could burn its dung for energy. For those of us living with easy access to energy and cheap calories, would it make ecological sense to reduce our meat consumption? Probably.

I called up Rattan Lal, one of the world’s leading soil scientists, to ask him what he thought about meat eating. I wanted to talk to him because there’s been a lot of excitement about the idea that cattle grazing on grassland could actually be carbon negative—that is, we might need more animals, not less, to combat climate change.

Lal, director of the Carbon Management and Sequestration Center at Ohio State University, had told Washington Post journalist Tamar Haspel that we shouldn’t expect cows to save the world. Haspel wrote:

He says one metric ton per hectare is a reasonable estimate of the maximum carbon that grazing can sequester in a place like Ohio, where growing conditions generally are favorable, and a half-ton would be more realistic in drier areas. He supports grass-fed beef but says carbon sequestration “can’t completely compensate for the greenhouse gases in beef production.”

I wanted to double check—was there anything else? Some way that animals are crucial for soil health? When I spoke to Lal, he said it just came down to basic logistics. “In the next 40 years, there are 2.3 billion people coming to dinner. We have invited them—they haven’t made the choice to come. It is our moral duty to insure that they are well fed. The luxury of having so much meat as we do in the U.S. will become less and less feasible as population grows.”

Animals are a key part of the agricultural system, but the people who eat the most meat—the rich of the world—almost certainly need to eat less to make the global food system sustainable, especially as billions rise out of poverty and begin demanding their share.

Smil came to the same conclusion. He says that we should aim for an average of 33-66 pounds of meat per year. The French eat 35 pounds a year, while Americans eat 270 pounds of meat. If we got down to the French level, Smil’s calculations suggest that everyone around the world could have their share of meat, and we could still reduce the farmland used to grow feed from 33 percent of all cropland to 10 percent—with huge environmental benefits.

So can meat be sustainable? The answer, based on the evidence I was able to assemble, seems to be: Yes, but only in moderation. And because we are currently eating so much meat, those who give it up altogether are probably making the most environmentally friendly choice of all.

Next, I’ll tackle the morality of meat eating. And then I’ll turn to what’s probably the most important question of all: It’s fun to debate what we should do, but it’s more important to figure out what we can do, realistically. So after looking at morality, I’ll look at the most pragmatic ways to improve meat production.

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Here’s How You Can Make Meat Way More Sustainable

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