Tag Archives: georgia

For the first time in years, the cost of electricity at home has gone down.

by AbbieUsusd Posted on October 8, 2016

Six of the eight U.S. senators from Florida, Georgia, and the Carolinas are climate deniers, rejecting the consensus of 99.98 percent of peer-reviewed scientific papers that human activity is causing global warming. The exceptions are South Carolina’s Lindsey Graham and Florida’s Bill Nelson — the lone Democrat of the bunch.

Here are some of the lowlights from their comments on the climate change:

-Florida Sen. Marco Rubio, who does not understand the difference between climate and weather, arguing against climate action in a presidential debate in March: “As far as a law that we can pass in Washington to change the weather, there’s no such thing.”

-Back in 2011, North Carolina Sen. Richard Burr said: “I have no clue [how much of climate change is attributable to human activity], and I don’t think that science can prove it.”

-In 2014, North Carolina Sen. Thom Tillis claimed that “the liberal agenda, the Obama agenda, the [then Sen.] Kay Hagan agenda, is trying to use [climate change] as a Trojan horse for their energy policy.”

-Georgia Sen. Johnny Isakson offered his analysis  last year on whether the Greenland ice sheet is melting (it is): “There are mixed reviews on that, and there’s mixed scientific evidence on that.”

-Georgia Sen. David Perdue told Slate in 2014 that “in science, there’s an active debate going on,” about whether carbon emissions are behind climate change.

View post: 

For the first time in years, the cost of electricity at home has gone down.

Posted in alo, Anchor, FF, G & F, GE, LAI, ONA, Ringer, solar, solar power, Uncategorized | Tagged , , , , , , , , , , | Comments Off on For the first time in years, the cost of electricity at home has gone down.

As the largest storm in a decade nears Florida, the Caribbean starts to dig out.

by CarolynTrice Posted on October 7, 2016

Six of the eight U.S. senators from Florida, Georgia, and the Carolinas are climate deniers, rejecting the consensus of 99.98 percent of peer-reviewed scientific papers that human activity is causing global warming. The exceptions are South Carolina’s Lindsey Graham and Florida’s Bill Nelson — the lone Democrat of the bunch.

Here are some of the lowlights from their comments on the climate change:

-Florida Sen. Marco Rubio, who does not understand the difference between climate and weather, arguing against climate action in a presidential debate in March: “As far as a law that we can pass in Washington to change the weather, there’s no such thing.”

-Back in 2011, North Carolina Sen. Richard Burr said: “I have no clue [how much of climate change is attributable to human activity], and I don’t think that science can prove it.”

-In 2014, North Carolina Sen. Thom Tillis claimed that “the liberal agenda, the Obama agenda, the [then Sen.] Kay Hagan agenda, is trying to use [climate change] as a Trojan horse for their energy policy.”

-Georgia Sen. Johnny Isakson offered his analysis  last year on whether the Greenland ice sheet is melting (it is): “There are mixed reviews on that, and there’s mixed scientific evidence on that.”

-Georgia Sen. David Perdue told Slate in 2014 that “in science, there’s an active debate going on,” about whether carbon emissions are behind climate change.

Link to article:  

As the largest storm in a decade nears Florida, the Caribbean starts to dig out.

Posted in alo, Anchor, FF, G & F, GE, LAI, ONA, Ringer, solar, Uncategorized | Tagged , , , , , , , | Comments Off on As the largest storm in a decade nears Florida, the Caribbean starts to dig out.

Solar power’s not just for roofs anymore: It’s being woven into fabric.

by VitoBadgett Posted on September 15, 2016

Soon, everything from sneakers to beach umbrellas could suck up the sun’s energy and turn it into electricity.

Marianne Fairbanks, a fabric designer, and Trisha Andrew, an organic chemistry professor at the University of Massachusetts-Amherst, teamed up to make solar fabric — first invented 15 years ago — a little bit sleeker. They created a layer of polymer-coated fabric that absorbs light and conducts electricity, and can be applied to any type of textile. A four-by-four foot swath of cloth can generate enough power to charge a smartphone.

“I get really excited, because textiles are portable and lightweight,” Fairbanks told Smithsonian. “They could be deployed in the wilderness for a hunter or in the field for medical or military applications in a way that big clunky solar panels never could be.” The duo is working on creating marketable solar-powered products like gloves, tents, and other outdoor gear.

Meanwhile, researchers at Georgia Institute of Technology recently developed a different wool textile that harvests wind and solar energy. Who knew the renewable energy fabric industry was so competitive?

Excerpt from: 

Solar power’s not just for roofs anymore: It’s being woven into fabric.

Posted in alo, Anchor, Bunn, FF, GE, LAI, ONA, organic, oven, Smith's, solar, solar panels, solar power, The Atlantic, Uncategorized, wind power | Tagged , , , , , , , , , , | Comments Off on Solar power’s not just for roofs anymore: It’s being woven into fabric.

Exxon is looking for ways to slash carbon emissions

by HassanD97urycmei Posted on August 19, 2016

Exxon is looking for ways to slash carbon emissions

By on Aug 19, 2016Share

A new breakthrough in climate-change-fighting technology may come from, of all places … Exxon?

It’s not as crazy as it sounds. Exxon and other fossil fuel companies are under pressure from lawmakers and stakeholders to publicly own up to its role in causing climate change.

Instead of, say, diversifying its portfolio in renewables, the oil giant is looking for an alternate way to decrease their footprint — one that will let them keep burning fossil fuels.

Reuters reports that scientists from ExxonMobil and the Georgia Institute of Technology have developed a method to reduce carbon emissions from chemicals manufacturing. Currently, this is done using heat, but using a new method of reverse osmosis at room temperature theoretically would reduce the industry’s annual carbon dioxide emissions by up to 45 million tons if the technology were widely adopted, according to the company.

Now, if only they’d use all that brain power to create a time machine, go back to 50 years, and warn us about climate change when their own scientists first warned executives about it.

Election Guide ★ 2016Making America Green AgainOur experts weigh in on the real issues at stake in this electionGet Grist in your inbox

Read this article – 

Exxon is looking for ways to slash carbon emissions

Posted in alo, Anchor, FF, G & F, GE, LG, ONA, PUR, Uncategorized | Tagged , , , , , , , , , , | Comments Off on Exxon is looking for ways to slash carbon emissions

Georgia GOP Elector Says He Might Not Cast His Electoral Vote for Trump

by BarbaraNewcomer Posted on August 3, 2016

Mother Jones

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.0 Transitional//EN” “http://www.w3.org/TR/REC-html40/loose.dtd”>

Georgia Republican Baoky Vu is about to remind American voters—particularly Donald Trump supporters—that the process for selecting a president isn’t quite as democratic as they imagine.

Vu will be on the ballot this fall to become one the state’s 16 electors in the Electoral College. When people cast votes for president, they’re actually selecting electors who have pledged to back their candidate of choice—a distinction that generally has no practical implications. But Georgia is one of 21 states that don’t legally require electors to vote in accordance with the outcome of the popular vote in their state. And according to the Atlanta Journal Constitution‘s Jim Galloway, Vu not only won’t be voting for Trump in November as a citizen; he might not vote for the Republican nominee if he goes to the Electoral College.

An immigrant from Vietnam, Vu called out Trump for his recent attacks against Khizr Khan, the father of a slain American soldier. “Rather than earning the American people’s respect and trust through the duration of the past year, Donald Trump’s antics and asinine behavior has cemented my belief that he lacks the judgment, temperament and gravitas to lead this Nation,” Vu wrote in a statement. “Throughout the process, he has hurled insults at our heroes and their families, denigrated the disabled and praised dictators. Forget political incorrectness, this is simply despicable demagoguery.”

Vu wouldn’t be the first elector to betray the will of the voters. There’s been a long line of so-called “faithless” electors, including Democrat Barbara Lett-Simmons, who abstained from voting for Al Gore in 2000 to highlight the District of Columbia’s lack of congressional representation. But electors normally don’t telegraph those decisions so far in advance, instead making the move out of principle when it does not affect the outcome of the election.

Conservative commentator Erick Erickson cheered Vu’s decision:

It’s unlikely Vu’s sole vote would swing the final outcome of the election. But his decision to so publicly buck the norms of the Electoral College represents yet another instant of party resistance to Trump’s candidacy, and if more electors follow suit, it could change the electoral calculus. Vu’s move could offer a boost to efforts to replace the institution with a national popular vote, an idea that became popular among liberals after Gore lost in 2000, but less so among conservatives. The Republican Party platform even attacks the suggestion, saying, “We oppose the National Popular Vote Interstate Compact and any other scheme to abolish or distort the procedures of the Electoral College. An unconstitutional effort to impose National Popular Vote would be a grave threat to our federal system and a guarantee of corruption, as every ballot box in every state would offer a chance to steal the presidency.”

Read more: 

Georgia GOP Elector Says He Might Not Cast His Electoral Vote for Trump

Posted in Citizen, FF, GE, LAI, LG, ONA, Radius, Uncategorized, Venta | Tagged , , , , , , , , , | Comments Off on Georgia GOP Elector Says He Might Not Cast His Electoral Vote for Trump

The Growing Push to Arm College Kids

by MagaretFinney Posted on August 3, 2016

Mother Jones

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.0 Transitional//EN” “http://www.w3.org/TR/REC-html40/loose.dtd”>

On Monday, 50 years to the day since the clock tower massacre at the University of Texas-Austin, a new Texas law made it legal to carry concealed guns at public universities, including in dorms and classrooms. The legislation allows private universities to opt out, and all but one have chosen to do so. The policy has been controversial to say the least; it prompted a lawsuit from three University of Texas professors, who claimed that the law forces state schools to impose “overly-solicitous, dangerously-experimental gun policies” and violates the First and Second Amendments.

Texas is now the eighth state to allow concealed carry on college campuses, with its law among the broadest in terms of where guns are allowed. Other states have passed so-called “campus carry” laws recently, and more could soon follow.

In Tennessee, a new law guarantees concealed-carry rights for full-time university employees. They must register their guns with campus or local law enforcement. In May, Republican Gov. Bill Haslam allowed the measure to pass into law without his signature. “I hope that as a state we will monitor the impact of this new law and listen to the feedback of higher education leaders responsible for operationalizing it,” Haslam said, as the state’s colleges and universities scrambled to prepare for the change.

A broader law may be in the works for Tennessee next year: Republican Rep. Andy Holt, who raffled off two AR-15s after the mass shooting in Orlando, said it was an “important next step” to let students be armed. “My intention is to eliminate all gun-free zones, whether it’s the legislature or a college campus,” he said.

Georgia considered a campus carry bill similar to the one in Texas this year; it passed both the state Senate and House but was vetoed by Republican Gov. Nathan Deal, who said the right to bear arms in “sensitive places” was not guaranteed by the Second Amendment or the Georgia Constitution. “From the early days of our nation and state, colleges have been treated as sanctuaries of learning where firearms have not been allowed,” Deal wrote. “To depart from such time-honored protections should require overwhelming justification. I do not find that such justification exists.”

Utah was the first state to approve campus carry, in 2004. The list has since grown to include Colorado, Idaho, Kansas, Mississippi, Oregon, Texas, and Wisconsin. As in Tennessee now, Arkansas has a law allowing university employees to carry licensed firearms, but not students. Additionally, eight states allow guns to be stored in vehicles on campus grounds, though they disallow carrying them more broadly on campuses: Florida, Georgia, Nebraska, North Carolina, North Dakota, Ohio, South Carolina, and Tennessee.

The last two years in particular have brought a big push on this issue, though with little success. In 2014, five states introduced legislation to prohibit campus carry, none of which passed, and 14 states introduced legislation to allow concealed carry on campus. Two bills passed.

A driving force behind the push has been Students for Concealed Carry, an activist group born out of the 2007 Virginia Tech massacre that claims 43,000 members. The group reportedly was developed by members of The Leadership Institute, an organization focused on recruiting young conservatives that pushed hard for campus carry in Idaho. (In fact, Students for Concealed Carry was not particularly enthusiastic about Texas’ new campus-carry law—arguing that it was rife with too many exceptions.)

Supporters of campus carry argue that these laws make students and faculty safer from attacks like the one that devastated the University of Texas a half century ago. But while there is no evidence that ordinary civilians with guns stop mass shootings, other outcomes have started to materialize, including a professor who accidentally shot himself in the middle of class.

Read More – 

The Growing Push to Arm College Kids

Posted in FF, GE, LAI, LG, ONA, Radius, Safer, Uncategorized, Venta | Tagged , , , , , , , , , , | Comments Off on The Growing Push to Arm College Kids

Is Zero Waste Just for the Young and Affluent?

by RosettaMaas2622 Posted on July 11, 2016

Many online commenters complain about the fact that Zero Waste blogs tend to be run by primarily young, affluent females who have the time and money to run around town, visiting numerous stores in order to source their favorite local, organic ingredients in fancy glass jars and stainless containers, before heading home to DIY everything from bread and yogurt to toothpaste and body wash. (I realize I, too, am guilty of giving this impression.)

For many, Zero Waste has become synonymous with privilege and wealth because there is so little online discussion about how people who donotfit those categories can possibly attain Zero Waste standards. This is hardly fair.

Just because someone has very little money or lives with disabilities doesnt mean they dont care about the environment, nor have the willpower and desire to implement waste reduction in their personal lives. More bloggers should be asking, “How does Zero Waste benefit people with disabilities and low incomes? Is it even realistic for those with limited physical access and tight budgets?”

Ariana Schwarz addresses this topic in an excellent article called Is Zero Waste Unfair to People with Low Incomes or Disabilities? Schwarz believes that Zero Waste is not ableist or discriminatory toward the poor. In fact, it provides great opportunities to improve quality of life.

Take packaging, for example.So often we think of single-used packaging as convenient, and yetlesspackaging is typically more accessible. Imagine opening plastic blister packs, Tetrapaks, and Tupperware or other food storage containers, with their one-handed peel motion; twisting up deodorant tubes and toothpaste lids; and opening rigid plastic packaging (such as the type toothbrushes come in) or Ziplocs while suffering from arthritis or ALS. Compare that to cotton mesh drawstring bags, wide-mouth Mason jars, and flip- or swing-top glass bottles, where access is easier overall.

In terms of cost, Zero Waste can save precious money.Investing in reusables that require an initial investment can save significant amounts of money down the road, i.e. cloth diapers, a menstrual cup, safety razors, etc. Buying in bulk quantities reduces cost and the number of shopping trips. Many bulk stores have low-positioned bins with lids that are easier to open and access from a wheelchair than reaching the tops of supermarket shelves.

Having tight budgets encourages people to grow their own food in abandoned or under-utilized spaces to save packaging and cost. There are many farmers markets in the U.S. that accept SNAP cards and food stamps; in Georgia, aspecial programeven doubles SNAP at markets.

Health can improve through implementation of Zero Waste practices. One commenter on Schwarzs blog wrote:

Zero waste has been a savior in cost and mental peace of mind. My apartment building is falling apart and the carpet full of allergens, but cleaning with vinegar, baking soda, and soap have gone a long way for my health and wallet (cloth towels instead of paper help too). Our allergies are much improved. We’re hoping to get a bidet soon; there’s one on Amazon for barely more than a jumbo pack of toilet paper. Same for being mostly vegan life is much improved and costs are way down.

Keep in mind that embracing small challenges, such as saying no to single-use plastic containers, utensils, and grocery bags, sends a powerful message to whomever has offered it to you, regardless of physical or financial challenges, and its important not to underestimate that power.

Zero Waste practices can benefit everyone, but responsibility does lie with those who do not struggle with barriers to accessibility to push this lifestyle more into the mainstream and make it even easier for everyone to participate.

Schwarz writes: Could you volunteer to collect food that would otherwise go to waste and redistribute them to the needy? Petition local shops for more accessible bulk bins? Or assist handicapped or elderly persons in your community with the grocery shopping?

What are your experiences with Zero Waste living? Do you live with a disability or on a low income that makes it difficult to implement environmental practices? Please share any thoughts in the comments below.

Written by Katherine Martinko. Reposted with permission from TreeHugger.

Disclaimer: The views expressed above are solely those of the author and may not reflect those of Care2, Inc., its employees or advertisers.

Read this article:  

Is Zero Waste Just for the Young and Affluent?

Posted in alo, Everyone, FF, G & F, GE, LAI, LG, ONA, organic, PUR, Radius, Ultima, Uncategorized | Tagged , , , , , , , , | Comments Off on Is Zero Waste Just for the Young and Affluent?

Why Fireworks Are Even More Dangerous This Year

by VirgieMileham Posted on July 3, 2016

Mother Jones

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.0 Transitional//EN” “http://www.w3.org/TR/REC-html40/loose.dtd”>

For years, teenagers from the Southern United States have made a trip to South Carolina to stop at the dozens of shops, stands, and warehouses that sell fireworks with names like “Red, White, and Boom,” “Bad Blonde Joke,” and “One Bad Mother-in-law.” The Palmetto State has long been a destination for pyro-loving patriots because of its lax fireworks laws: The minimum age to buy celebratory explosives is 16, and nearly every type of firework is for sale.

But crossing state lines for July Fourth party favors may not be as common this year. States are increasingly relaxing their fireworks laws, by dropping the minimum age requirement below 18 or allowing a wider variety of backyard explosives to be sold. Georgia, West Virginia, and New York are among the states that have made changes to the laws over the past year.

The looser laws haven’t come without controversy. Fireworks are notoriously dangerous (remember last year when two NFL players lost fingers during fireworks accidents?), and child safety groups are raising concerns that allowing minors to get hold of fireworks will lead to more firework-related injuries around the summer holiday.

There’s some evidence backing that worry. Twelve-year-olds are injured by fireworks more than any other age group, according to an analysis by StatNews. And boys are mostly to blame: Of the 225 12-year-olds injured by fireworks between the late ’90s and 2015, only 50 were girls.

Source: National Electronic Injury Surveillance System Chart by Natalia Bronshtein/Statnews

A recent study by pediatric researchers at the University of Louisville found that the severity of firework burns in kids has increased over the last decade, and that the average age of kids burned decreased from 12 to 11 years old. Though he can’t pin it completely on changes in the law, the study’s lead author, Dr. John Myers, says there’s definitely a connection.

“When states switched from 18 to 16, that’s the big difference we’ve seen,” Myers said. “We advocate states to go back to 18.”

Source: National Electronic Injury Surveillance System Chart by Natalia Bronshtein/StatNews

Other groups oppose fireworks for reasons other than the injuries they cause. The National Fire Protection Association takes an avid stance against the use of any backyard firework because of their link to summer fires. According to the association, fireworks caused an estimated 15,600 fires in 2013. Nearly 30 percent of all firework-caused blazes between 2009 and 2013 happened on July Fourth.

On the other side of the debate are advocates for backyard fireworks, who argue that people will mess around with the things whether or not they’re allowed to. Julie Heckman, executive director of the American Pyro Association, which represents various firework and pyrotechnic companies, says the at-home explosives are actually more dangerous when they’re illegal because people use even less caution.

“Independence Day is so recognized as the holiday that people use backyard consumer fireworks—it’s part of our American culture,” Heckman said. “In the areas that have prohibition, people choose to use them anyway…They are very careless.”

Heckman points out that in the three states that have a complete ban on consumer fireworks—Massachusetts, Delaware, and New Jersey—firework-related injuries still occur. For example, the Massachusetts Fire Incident Reporting System found there were 775 fire-related incidents over a 10-year period, with 15 people injured. Those numbers still pale in comparison to numbers from states that have more relaxed laws: In South Carolina, 182 people were injured by fireworks in 2010 alone.

Either way, states are moving ahead and making it easier for teens to get hold of sparklers and other fireworks. The big bucks they’ll rake in as a result can’t hurt: In New York, which just relaxed its firework laws in some counties, tax revenue from firework sales could reach as much as $2 million.

From:

Why Fireworks Are Even More Dangerous This Year

Posted in alo, Eureka, FF, GE, LG, ONA, Radius, Uncategorized, Venta | Tagged , , , , , , , , , | Comments Off on Why Fireworks Are Even More Dangerous This Year

George W. Bush Praises Group That Has Pushed for Anti-Gay Crackdowns Abroad

by BlaineHightower Posted on May 20, 2016

Mother Jones

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.0 Transitional//EN” “http://www.w3.org/TR/REC-html40/loose.dtd”>

Earlier this week, former President George W. Bush accepted an award from the World Congress of Families, a social conservative group that has played a leading role in fostering anti-gay movements and legislation abroad, including a widely condemned measure in Russia that criminalized the public expression of same-sex relationships.

The World Congress of Families, which awarded Bush its “Family and Democracy Pro-Life Award” at its conference in Tbilisi, Georgia, is the main project of the Illinois-based Howard Center for Family, Religion and Society. In 2014, Mother Jones reported on the group’s involvement in helping to bolster the nascent anti-gay movement in Russia, where WCF representatives met with legislators and other high-ranking individuals who helped pass the so-called “gay propaganda” law. The law, which inspired anti-gay attacks in Russia, garnered international outrage in advance of the Winter Olympics held in Sochi. The WCF has also supported anti-gay rallies, legislation, and more throughout Eastern Europe, in countries like Serbia, Poland, Romania, Lithuania, Latvia, and the Czech Republic. The organization has been designated an anti-LGBT hate group by the Southern Poverty Law Center, which called it “one of the key driving forces behind the U.S. Religious Right’s global export of homophobia and sexism.”

Bush did not attend the WCF conference this week, but he sent a letter thanking the group for the pro-life award and praising its work: “I commend your efforts to recognize the importance of families in building nations. Your work improves many lives and makes the world better.”

See the article here – 

George W. Bush Praises Group That Has Pushed for Anti-Gay Crackdowns Abroad

Posted in FF, GE, LG, Mop, ONA, Oster, Radius, Uncategorized, Venta | Tagged , , , , , , , , , | Comments Off on George W. Bush Praises Group That Has Pushed for Anti-Gay Crackdowns Abroad

A New Ad Strategy Will Mean Many More Pro-Clinton Videos Online

by TracieHmelnitsk Posted on May 16, 2016

Mother Jones

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.0 Transitional//EN” “http://www.w3.org/TR/REC-html40/loose.dtd”>

With the general election campaign approaching, the top super-PAC backing Hillary Clinton is preparing to release an onslaught of ads attacking Donald Trump and bolstering Clinton. But the group, Priorities USA, is not just repeating its 2012 approach, when its TV ads aimed to tarnish Mitt Romney’s image. This time it is also investing heavily in online ads intended to get out the vote among Clinton’s core groups of supporters in November, particularly Latinos and African Americans.

Partly, the new strategy seeks to keep up with changing patterns of media consumption; TV no longer dominates the way it once did. But the approach also reflects a recognition that in a campaign where Trump has alienated one constituency after another, most Democratic voters won’t need to be persuaded to support Clinton. Instead, the central goal will be nudging reliable supporters to go to the polls, with the hope of boosting turnout among groups that traditionally don’t vote in huge numbers but that overwhelmingly oppose Trump. In a PPP poll from last week, 50 percent of Hispanics said they planned to vote for Clinton, compared with 14 percent for Trump. Among African Americans, Clinton led Trump 84 percent to 5 percent.

Priorities USA has budgeted $130 million in ad spending for the general election. Most of that ad time has already been booked on TV and radio stations and websites, and the total figure is likely to increase, depending on donations. Of that total, $90 million is slotted for traditional TV ad buys, with $35 designated for digital. (In 2012, the super-PAC spent $75 million, almost entirely on TV ads.)

“The way that we communicate with voters is changing rapidly with each election cycle,” says Anne Caprara, the group’s executive director. As voters have gotten more of their information online, “particularly a lot of the core audiences that we want to speak to,” she says, advertising has to move in the same direction.

Priorities’ ads are split into two categories: an initial rollout set to begin on June 8—the day after the California primary, which could effectively seal Clinton’s nomination—and lasting through the convention in July, followed by a ramped-up effort starting in September that will hit its peak shortly before the election. Those ads—both TV and online—will be concentrated in the traditional battleground presidential states: Ohio, Nevada, Colorado, Iowa, Virginia, New Hampshire, and Florida. (With Trump on the ticket, it’s possible that some normally red states such as Arizona or Georgia could come into play and be targeted by Priorities ads as well.)

The TV ads won’t stray much from the traditional formula, but for its digital ads, Priorities is targeting key groups that include Latinos, African American women, and millennials. The super-PAC has been conducting polls, testing ads online, and holding focus groups to figure out exactly what messages and clips resonate with those groups. (Trump offers so much potential fodder for attack ads that the super-PAC will need to determine which of the many negative clips are most effective.) The group points to a host of statistics to explain why TV ads wouldn’t help it target its key groups. One in four millennials don’t watch cable or broadcast TV, for example, and 66 percent of Latinos access media mainly through their mobile devices.

Most of Priorities’ digital purchases are so-called non-skippable pre-roll video ads. Think of the ads you have to sit through before watching the latest Justin Bieber music video on YouTube, the ones that don’t offer you the option of skipping past after just five seconds. “That’s kind of the gold standard in digital advertising, the most valuable piece of it,” says Caprara. She says the group will likely buttress those online video spots with ads on Facebook and website banner ads, but for now, ads preceding web videos are its primary focus.

The group is still figuring out exactly what form those ads will take—likely some combination of positive spots about Clinton’s record and hit pieces on Trump. Caprara says she’s learned not to pull early punches against Trump, noting that his Republican opponents “committed political malpractice” by waiting so long before they started to go negative on Trump. “We don’t take him for granted,” she says. “We don’t think the election’s going to be easy. We think it’s going to be a competitive race. But we’re not scared of him, either. We think that there’s a lot of material out there, obviously.”

Jump to original: 

A New Ad Strategy Will Mean Many More Pro-Clinton Videos Online

Posted in FF, GE, LAI, LG, ONA, PUR, Radius, Uncategorized, Venta | Tagged , , , , , , , , , | Comments Off on A New Ad Strategy Will Mean Many More Pro-Clinton Videos Online