Tag Archives: Secret

Lucy and the Great 10% Myth

Mother Jones

Andrew Sullivan reminds me of something I was curious about the other day. He quotes Jeffrey Kluger, who writes in Time that he’s annoyed with the movie Lucy because it perpetuates the ridiculous myth that we only use 10 percent of our brains. I sympathize. I was sort of annoyed just by seeing that in the trailer. But it did make me wonder: where did this urban legend come from, anyway? Wikipedia to the rescue:

One possible origin is the reserve energy theories by Harvard psychologists William James and Boris Sidis…William James told audiences that people only meet a fraction of their full mental potential….In 1936, American writer Lowell Thomas summarized this idea….”Professor William James of Harvard used to say that the average man develops only ten percent of his latent mental ability.”

In the 1970s, psychologist and educator Georgi Lozanov, proposed the teaching method of suggestopedia believing “that we might be using only five to ten percent of our mental capacity.”….According to a related origin story, the 10% myth most likely arose from a misunderstanding (or misrepresentation) of neurological research in the late 19th century or early 20th century. For example, the functions of many brain regions (especially in the cerebral cortex) are complex enough that the effects of damage are subtle, leading early neurologists to wonder what these regions did.

Huh. So we don’t really know for sure. That’s disappointing but not surprising. It’s remarkable how often we don’t know where stuff like this comes from.

As for its continuing popular resonance, I have a theory of my own. There are an awful lot of people out there with remarkable—and apparently innate—mental abilities. They can multiply enormous numbers in their heads. They can remember every day of their lives. That kind of thing. And yet, they operate normally in other regards. The fact that they’ve stored, say, distinct memories of the past 15,000 days of their lives doesn’t seem to take up any cerebral space or energy that they needed for anything else. So surely all that storage and retrieval capacity is just sitting around unused in the rest of us?

No, it’s not. But the idea resonates because freakish mental skills seem to be so much further out on the bell curve than freakish physical skills. It makes the whole 10 percent thing seem pretty plausible. And that’s why it sticks around.

POSTSCRIPT: Or does it? I mean, has anyone tried to find out how many people still believe this myth? For all I know, everyone has long been aware that it’s not true. We need a poll!

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Lucy and the Great 10% Myth

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Guns and Doctors: A Follow-Up

Mother Jones

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Aaron Carroll responds to my skeptical take on doctors asking patients about their gun ownership:

I think you ask legitimate questions, but these are consensus things that pediatricians ask about. You’re thinking like an adult, and not as a parent.

I don’t know if internists ask adults about guns. I doubt they do. But pediatricians do ask parents. They also ask if parents have talked about street safety. They ask if they keep chemicals out of reach of their children. They ask if they’ve checked the temperature of the hot water heater. They ask about water safety, bathtubs, and talk about drowning. Fire safety. Bike safety. Car safety (including airbags). I could go on and on and on.

This is what pediatricians do. You may be too far removed from that to remember, but it is! Read Bright Futures. It’s hundreds of pages long.

In my post, I was mostly thinking about adult doctors, not pediatricians, though I suppose both were on my mind. In any case, this is an obvious distinction, and I thought it was worth passing along.

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Guns and Doctors: A Follow-Up

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Ask and It Is Given – Esther Hicks

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Ask and It Is Given

Esther Hicks

Genre: Spirituality

Price: $9.99

Publish Date: October 1, 2004

Publisher: Hay House

Seller: Hay House, Inc.


Ask and It Is Given, by Esther and Jerry Hicks, which presents the teachings of the nonphysical entity Abraham, will help you learn how to manifest your desires so that you’re living the joyous and fulfilling life you deserve. As you read, you’ll come to understand how your relationships, health issues, finances, career concerns, and more are influenced by the Universal laws that govern your time/space reality—and you’ll discover powerful processes that will help you go with the positive flow of life. It’s your birthright to live a life filled with everything that is good—and this book will show you how to make it so in every way!

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Ask and It Is Given – Esther Hicks

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Her Best-Kept Secret – Gabrielle Glaser

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Her Best-Kept Secret

Why Women Drink-And How They Can Regain Control

Gabrielle Glaser

Genre: Psychology

Price: $10.99

Expected Publish Date: July 2, 2013

Publisher: Simon & Schuster

Seller: Simon and Schuster Digital Sales Inc.


What’s the first thing many women do when they go home? Make a dash for the white wine in the refrigerator. In Her Best-Kept Secret, journalist Gabrielle Glaser uncovers this hidden-in-plain-sight drinking epidemic—but doesn’t cause you to recoil in alarm. She is the first to document that American women are drinking more often than ever and in ever larger quantities. And she is the first to show that contrary to the impression fostered by reality shows and Gossip Girl, young women alone are not driving these statistics—their moms and grandmothers are, too. But Glaser doesn’t wag a finger. Instead, in a funny and tender voice, Glaser looks at the roots of the problem, explores the strange history of women and alcohol in America, drills into the emerging and counterintuitive science about that relationship, and asks: Are women really getting the help they need? Is it possible to come back from beyond the sipping point and develop a healthy relationship with the bottle? Glaser reveals that, for many women, joining Alcoholics Anonymous is not the answer—it is part of the problem. She shows that as scientists and health professionals learn more about women’s particular reactions to alcohol, they are coming up with new and more effective approaches to excessive drinking. In that sense, Glaser offers modern solutions to a very modern problem.

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Her Best-Kept Secret – Gabrielle Glaser

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The Big Thirst: The Secret Life and Turbulent Future of Water

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The Secret – Rhonda Byrne

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The Secret

Rhonda Byrne

Genre: Spirituality

Price: $9.99

Publish Date: February 26, 2007

Publisher: Atria Books/Beyond Words

Seller: Simon and Schuster Digital Sales Inc.


Fragments of a Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it. In this book, you'll learn how to use The Secret in every aspect of your life — money, health, relationships, happiness, and in every interaction you have in the world. You'll begin to understand the hidden, untapped power that's within you, and this revelation can bring joy to every aspect of your life. The Secret contains wisdom from modern-day teachers — men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.

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The Secret – Rhonda Byrne

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