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Elon Musk has started digging a tunnel under Los Angeles.

In December, when Musk got stuck in traffic, instead of leaning on the horn or flipping off the other drivers, he decided to build a new transportation system. An hour later, Max Chafkin writes in Bloomberg Businessweek, “the project had a name and a marketing platform. ‘It shall be called The Boring Company,’” Musk wrote.

Musk told employees to grab some heavy machinery and they began digging a hole in the SpaceX parking lot. He bought one of those machines that bores out tunnels and lays down concrete walls as it goes. It’s named Nannie.

Musk is the grown-up version of the kid who decides to dig to China: He doesn’t pause to plan or ask what’s possible, he just grabs a stick and starts shoveling. Maybe that’s the approach we need. As Chafkin points out, “Tunnel technology is older than rockets, and boring speeds are pretty much what they were 50 years ago.” And Bent Flyvbjerg, an academic who studies why big projects cost so much, says that the tunneling industry is ripe for someone with new ideas to shake things up.

Musk is a technical genius. But the things that make tunnels expensive tend to be political — they have to do with endless hearings before local government councils and concessions to satisfy concerned neighbors and politicians. For that stultifying process, at least, Musk’s new company is aptly named. If Musk figures out how disrupt local land-use politics, it would mean he’s smarter than anyone thinks.

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Elon Musk has started digging a tunnel under Los Angeles.

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Sell-by dates are expiring.

In December, when Musk got stuck in traffic, instead of leaning on the horn or flipping off the other drivers, he decided to build a new transportation system. An hour later, Max Chafkin writes in Bloomberg Businessweek, “the project had a name and a marketing platform. ‘It shall be called The Boring Company,’” Musk wrote.

Musk told employees to grab some heavy machinery and they began digging a hole in the SpaceX parking lot. He bought one of those machines that bores out tunnels and lays down concrete walls as it goes. It’s named Nannie.

Musk is the grown-up version of the kid who decides to dig to China: He doesn’t pause to plan or ask what’s possible, he just grabs a stick and starts shoveling. Maybe that’s the approach we need. As Chafkin points out, “Tunnel technology is older than rockets, and boring speeds are pretty much what they were 50 years ago.” And Bent Flyvbjerg, an academic who studies why big projects cost so much, says that the tunneling industry is ripe for someone with new ideas to shake things up.

Musk is a technical genius. But the things that make tunnels expensive tend to be political — they have to do with endless hearings before local government councils and concessions to satisfy concerned neighbors and politicians. For that stultifying process, at least, Musk’s new company is aptly named. If Musk figures out how disrupt local land-use politics, it would mean he’s smarter than anyone thinks.

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Sell-by dates are expiring.

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Whole Foods is finally getting its comeuppance.

The notoriously pricey grocery chain will close nine stores after six consecutive quarters of plummeting same-store sales. It seems $6 asparagus-infused water and bouquets of California ornamental kale just aren’t flying off the shelves.

There’s a bitter green irony here: The organic products the chain popularized are now more popular than ever, just not at Whole Foods. Americans bought three times more organic food in 2015 than in 2005. But now, superstores like Kroger, Walmart, and Target are selling organic food at reasonable prices that threaten Whole Foods’ claim to the all-natural throne.

To compete in a crowded lower-cost organic market, the company launched a new chain in April 2016: 365 by Whole Foods Market, aka Whole Foods for Broke People. The 365 stores are cheaper to build, require less staff, and offer goods at lower prices.

Whole Foods may have a squeaky clean image, but that doesn’t square with its labor practices. The company has historically quashed employees’ attempts to unionize, and it sold goat cheese produced with prison labor until last April.

Still, if you’ve a hankering for “Veganic Sprouted Ancient Maize Flakes,” we’re pretty sure that Whole Foods has that market cornered.

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Whole Foods is finally getting its comeuppance.

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Facebook Makes It Easy for Advertisers to Be Racist

Mother Jones

This story originally appeared on ProPublica.

Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers.

That’s basically what Facebook is doing nowadays.

The ubiquitous social network not only allows advertisers to target users by their interests or background, it also gives advertisers the ability to exclude specific groups it calls “Ethnic Affinities.” Ads that exclude people based on race, gender and other sensitive factors are prohibited by federal law in housing and employment.

Here is a screenshot of a housing ad that we purchased from Facebook’s self-service advertising portal:

ProPublica

The ad we purchased was targeted to Facebook members who were house hunting and excluded anyone with an “affinity” for African-American, Asian-American or Hispanic people. (Here’s the ad itself.)

When we showed Facebook’s racial exclusion options to a prominent civil rights lawyer John Relman, he gasped and said, “This is horrifying. This is massively illegal. This is about as blatant a violation of the federal Fair Housing Act as one can find.”

The Fair Housing Act of 1968 makes it illegal “to make, print, or publish, or cause to be made, printed, or published any notice, statement, or advertisement, with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, or national origin.” Violators can face tens of thousands of dollars in fines.

The Civil Rights Act of 1964 also prohibits the “printing or publication of notices or advertisements indicating prohibited preference, limitation, specification or discrimination” in employment recruitment.

Facebook’s business model is based on allowing advertisers to target specific groups 2014 or, apparently to exclude specific groups 2014 using huge reams of personal data the company has collected about its users. Facebook’s microtargeting is particularly helpful for advertisers looking to reach niche audiences, such as swing-state voters concerned about climate change. ProPublica recently offered a tool allowing users to see how Facebook is categorizing them. We found nearly 50,000 unique categories in which Facebook places its users.

Facebook says its policies prohibit advertisers from using the targeting options for discrimination, harassment, disparagement or predatory advertising practices.

“We take a strong stand against advertisers misusing our platform: Our policies prohibit using our targeting options to discriminate, and they require compliance with the law,” said Steve Satterfield, privacy and public policy manager at Facebook. “We take prompt enforcement action when we determine that ads violate our policies.”

Satterfield said it’s important for advertisers to have the ability to both include and exclude groups as they test how their marketing performs. For instance, he said, an advertiser “might run one campaign in English that excludes the Hispanic affinity group to see how well the campaign performs against running that ad campaign in Spanish. This is a common practice in the industry.”

He said Facebook began offering the “Ethnic Affinity” categories within the past two years as part of a “multicultural advertising” effort.

Satterfield added that the “Ethnic Affinity” is not the same as race 2014 which Facebook does not ask its members about. Facebook assigns members an “Ethnic Affinity” based on pages and posts they have liked or engaged with on Facebook.

When we asked why “Ethnic Affinity” was included in the “Demographics” category of its ad-targeting tool if it’s not a representation of demographics, Facebook responded that it plans to move “Ethnic Affinity” to another section.

Facebook declined to answer questions about why our housing ad excluding minority groups was approved 15 minutes after we placed the order.

By comparison, consider the advertising controls that the New York Times has put in place to prevent discriminatory housing ads. After the newspaper was successfully sued under the Fair Housing Act in 1989, it agreed to review ads for potentially discriminatory content before accepting them for publication.

Steph Jespersen, the Times’ director of advertising acceptability, said that the company’s staff runs automated programs to make sure that ads that contain discriminatory phrases such as “whites only” and “no kids” are rejected.

The Times’ automated program also highlights ads that contain potentially discriminatory code words such as “near churches” or “close to a country club.” Humans then review those ads before they can be approved.

Jespersen said the Times also rejects housing ads that contain photographs of too many white people. The people in the ads must represent the diversity of the population of New York, and if they don’t, he says he will call up the advertiser and ask them to submit an ad with a more diverse lineup of models.

But, Jespersen said, these days most advertisers know not to submit discriminatory ads: “I haven’t seen an ad with 2018whites only’ for a long time.”

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Facebook Makes It Easy for Advertisers to Be Racist

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2015 Saw a Record Number of Attacks on US Mosques

Mother Jones

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The past three years have been difficult for Muslim-Americans, according to a new report tracking increasing Islamophobia issued by the Council on American-Islamic Relations and the UC-Berkeley Center for Race and Gender. Among the most eye-catching findings: the researchers recorded 78 attacks on mosques last year, the highest since CAIR began monitoring such incidents in 2009.

The report highlights the growth of many other forms of discrimination. Self-declared “Muslim-free” businesses have cropped up across the country, and bullying of Muslim students, even by teachers, is on the rise. One piece of good news is a decrease in law enforcement anti-terrorism trainings led by purported experts who spread fear and misinformation about Muslims.

The report suggests that anti-Muslim incidents spike in the wake of terrorist events, noting an uptick in violent anti-Muslim rhetoric that took place after Islamic State militants beheaded two Americans in Syria in August 2014. Additional armed anti-Islam demonstrations sprouted up in the wake of an attempted terror attack on a cartoon contest in Garland, Texas last year, where illustrators had been invited to submit caricatures of the Prophet Mohammed. And after November’s Paris attacks, there was a marked increase in attacks on American mosques.

The study comes after a Republican primary season that repeatedly featured anti-Muslim rhetoric. Presumptive Republican presidential nominee Donald Trump has repeatedly called for a “total and complete shutdown” of Muslim migration to the United States. Sen. Ted Cruz spoke at summits hosted by the Center for Security Policy, a group which has been declared an extremist anti-Muslim group by the Southern Poverty Law Center. Ben Carson told Meet the Press that he believed Islam was inconsistent with the Constitution and said he wouldn’t vote for a Muslim to be president. Two-thirds of Republican primary voters in New Hampshire favored banning Muslims from entering the United States, and last September, a survey of Republican voters in Iowa found that almost a third think Islam should be illegal.

Here are some key developments highlighted in the report:

Mosque Attacks

Last year saw a spike in attacks on Muslim places of worship.

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Thirty-four mosques were targeted in just the final two months of 2015—more incidents than typically occur across an entire year. Only two of November’s attacks took place before the Paris terror attacks.

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September 2015: Three young men burned three crosses on a New York’s mosque’s lawn.
November 2015: Vandals targeted a Texas mosque, covering the door in feces and throwing torn Korans on the ground.
December 2015: A severed pig’s head was left outside a Philadelphia mosque.
December 2015: A mosque in California was firebombed shortly before a prayer service.
December 2015: Raw bacon was wrapped around the door handles of a Las Vegas mosque.

Anti-Sharia movement

Since 2010, many state legislatures have seen bills introduced to prevent the influence of Sharia law on US courts, an effort which critics say has no purpose other than to vilify Muslims. As even a writer in the conservative National Review noted, “this ‘creeping Sharia’ phenomenon supposedly going on in American courts is not even happening.” Nonetheless, anti-Sharia and anti-foreign law bills have been popular among Republican state lawmakers.

Anti-foreign law bills have been enacted in ten states.
Over 80 similar bills and amendments were introduced between 2013-2015â&#128;¨. All but one were solely sponsored by Republicans.
To date, none of these laws have been invoked in legal proceedings.

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The Islamophobia network

The report identified 33 groups whose “primary purpose” is to spread fear and hatred of Islam. Financial information collected by CAIR suggests that the following organizations had the highest average annual revenue between 2008 and 2013.

  1. David Horowitz Freedom Center
  2. Middle East Media and Research Institute
  3. Clarion Project
  4. Middle East Forum
  5. Center for Security Policy
  6. Committee for Accuracy in Middle East Reporting in America
  7. Investigative Project on Terrorism Foundation
  8. Christian Action Network
  9. Abstraction Fund
  10. ACT for America

Textbooks

After a firestorm of complaints that school textbooks were too pro-Islam, Florida and Tennessee passed laws giving parents more power to reject certain course materials.

Muslim-free businesses

Since 2014, businesses in Arkansas, Florida, Kentucky, New York, Oklahoma, and New Hampshire have publicly declared themselves “Muslim-free.”

Media Bias

A 2014 study of national TV news published in the Journal of Communication found that “among those described as domestic terrorists in the news reports, 81 percent were identifiable as Muslims. Yet in FBI reports from those years, only 6 percent of domestic terror suspects were Muslim.”

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You’ve geeked out over “An Inconvenient Truth.” Watch these next.

You’ve geeked out over “An Inconvenient Truth.” Watch these next.

By on May 24, 2016Share

Along with a good chunk of the environmental space, Grist is celebrating the 10-year anniversary of the release of An Inconvenient Truth, the Oscar-winning documentary that dragged climate change in front of the eyeballs of millions. (Check out our complete oral history of the film and interviews with the activists, politicians, and artists it influenced.)

Perhaps you’re in celebration mode, too, and have re-watched the documentary in all its early-2000s Keynote glory. (If not, you can for free today!) Perhaps you’re feeling inspired. Stand tall! Sub out that incandescent sack of filaments for a lovely compact fluorescent lamp! You’re an environmentalist!

Now wipe your brow with a recyclable, grab an armload of in-season fruit, and binge watch these classic environmental docs next.


Food, Inc.

From Participant Media (the same folks that produced An Inconvenient Truth), Food, Inc. tells the story of our utterly zany industrial food system. After watching, this author stopped eating fast food for good (though, to be honest, not for lack of desire). Watch: Netflix.

Gasland

Josh Fox’s documentary on hydraulic fracturing helped launch the anti-fracking movement. A true conversation about climate change isn’t “possible without the awareness An Inconvenient Truth brought,” he told Grist, but here’s a conversation-starter, by way of the energy system. Watch: Netflix.

Chasing Ice

Photographer James Balog traveled to the Arctic to capture photos of dramatically receding — and in some cases, disappearing — ice. If you weren’t already convinced climate change is serious, these glaciers beg to differ. Watch: Netflix.

This Changes Everything

When Naomi Klein published This Changes Everything: Capitalism vs. the Climate in 2014, she pointed to climate change as an opportunity to rework our entire economic system. But what about the people in that system? The film project of the same name is, according to director Avi Lewis, “a portrait of community struggle around the world on the front lines of fossil fuel extraction and the climate crisis.”

For the optimal dose of anger and action, don’t sub the book out for the movie: Soak ’em both in back-to-back. Watch: iTunes, Amazon.

Under the Dome

China has an air pollution problem. In Under the Dome, that problem is laid out with pressing slideshow wizardry. Remind you of another environmental movie? Deborah Seligsohn, former principal adviser to the World Resources Institute’s China energy and climate program, points to the documentary as An Inconvenient Truth’s most immediate descendent. “In four days, it had 250 million views on the web. That’s the influence,” she told Grist. Watch: YouTube (below!).

Catching the Sun

Catching the Sun confronts the big questions imposed by a burgeoning global solar industry. Is a 100-percent solar-powered world achievable? And if so, who stands to benefit? Director Shalini Kantayya has called mainstream environmentalism “a thing for the privileged.” As she told Grist, “If you have extra money, you can put solar panels on your home or pay for organic food.”

The documentary is Kantayya’s take on where environmentalism should be heading. Spoiler alert: It’s a story of hope, not doom. Watch: Netflix.

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Rapper Common releases new song to make a case for Flint aid

Rapper Common releases new song to make a case for Flint aid

By on Apr 21, 2016commentsShare

Common’s new song, “Trouble in the Water,” connects the ongoing lead crisis in Flint, Mich., with global issues like climate change and ocean pollution. The song was released in conjunction with the civil rights group Hip Hop Caucus and features Malik Yusef.

The video asks viewers to sign a petition calling for Michigan Gov. Rick Snyder to compensate victims of the crisis in Flint. “The crisis in Flint has put politics and profit over the lives of people,” Rev. Lennox Yearwood Jr., president and CEO of the Hip Hop Caucus, said in a statement. “Now it is time to reverse that horrific process and create a compensation fund for victims of the Flint water crisis.”

Three officials were charged in connection with the scandal Wednesday, nearly two years after Flint’s water source was contaminated.

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Get a Head Start on Planning Your Organic Salad Garden

You don’t need to wait until the spring thaw to start planning your summer garden. In fact, now is a great time to get the process going so you can beginharvesting and eating vegetables and herbs you grow yourself in as little as two months. Here’s how:

1) Make a plan. Keep it simple, and focus on vegetables you actually like to eat. For example, don’t grow broccoli if you hate the stuff. If you just want a salad garden, consider different lettuces, spinach and other greens. Cucumbers, tomatoes and onions are all easy options depending on where you live. And don’t forget herbs like basil, oregano and thyme.

2) Select your growing space. Is it a garden plot, raised beds or containers on a porch or patio? The amount of space you have will determine what you can grow, how much you can grow and how much variety you can have.

3) Knowhow muchdirect sunlight you have. Most vegetables need at least 4-6 hours of direct sunlight to thrive. You may have a lot of sunlight in the spring before shade trees leaf out, but come summer, not nearly enough sun. Plan accordingly, so that when you transplant your seedlings, you’ll be putting them into a space where they can thrive.

4) Pick organic, non-GMO seeds.Companies like High Mowing Seeds, the Sustainable Seed Company and Seeds of Change offer seeds for any vegetable or herb you’d want to grow. Consider heirloom seeds while you’re at it; they often have a deeper flavor than more conventional veggies. Plus, heirlooms may be more resistant to pests and drought conditions if they’ve evolved in the region where you’re planting them.

5) Start seedlings 6 weeks before you can put them outside, which in most locales is the day of the last anticipated frost in your region. Fill plantable peat pots with compost-rich soil and plant a seed in each one so you can plant them directly in the ground when they’re ready. Keep them moist to the touch; you don’t want to overwater. The seeds will need to be placed in a very sunny window or under grow lights to sprout and develop strong enough roots sothey can easily be transplanted when the time comes.

6) Get your garden soil ready with compost. At the same time you plant your seedlings indoors, start adding well-decomposed compost to the soil outdoors. The richer your soil is with biological nutrients, the better your seedlings will thrive.

7) Be vigilant. Nature has a way of surprising gardeners with an unexpected frost. Once you do transplant your seedlings, be on the alert for temperatures that unexpectedly drop below 32 degrees Fahrenheit overnight. You can protect your seedlings with a lightweight garden tarp suspended over the plants so it doesn’t crush them, empty and clean glass jars that create a little greenhouse over each seedling,

8) Harvest young plants. Don’t wait until a head of lettuce or a crop of spinach is “full size” before you start enjoying it. One of the benefits of planting seedlings is that they’re pretty tasty when they’re young; in fact, for some plants, the earlier you harvest and eat them the better. If you wait until the weather gets really warm and the greens “bolt” and start to flower, you’ve waited too long.

Related
The Art of Composting
Start a Bag Garden

Disclaimer: The views expressed above are solely those of the author and may not reflect those of Care2, Inc., its employees or advertisers.

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The Negative Calorie Diet – Rocco DiSpirito

READ GREEN WITH E-BOOKS

The Negative Calorie Diet

Lose Up to 10 Pounds in 10 Days with 10 All You Can Eat Foods

Rocco DiSpirito

Genre: Health & Fitness

Price: $14.99

Publish Date: December 29, 2015

Publisher: Harper Wave

Seller: HarperCollins


The #1 New York Times bestselling author, chef, and healthy living expert Rocco DiSpirito returns with a revolutionary whole foods-based diet plan and cookbook featuring more than seventy-five delicious recipes and 100 color photographs. In The Negative Calorie Diet, Rocco DiSpirito shares how simple it is to eat wholesome, delicious foods that naturally support weight loss. He calls these foods “negative calorie foods”—foods that help you to burn body fat, lose weight, and boost your metabolism. These whole foods are packed with fiber, so not only do you tend to eat smaller portions of them naturally, but you also stay fuller, longer. These nutritious superfoods offer the essential vitamins and minerals the body needs to keep your metabolism running efficiently. Some even offer what is known as a “thermogenic effect”—effectively boosting your metabolism to increase the rate at which your body burns energy. And you can eat as much of them as you want! Rocco begins with a ten-day cleanse designed to kick-start weight loss and detox the body, preparing it to reap the benefits of a nutrient-rich, whole foods diet. Next comes the twenty-day meal plan, with step-by-step guidance to help you achieve maximum results. To make it easy, Rocco gives you more than seventy-five recipes for meals, snacks, smoothies, and desserts that use his Top 10 Negative Calorie Foods: almonds, apples, berries, celery, citrus fruits, cruciferous vegetables (such as cauliflower and Brussels sprouts), cucumbers, leafy greens (including Swiss chard, spinach, and kale), mushrooms, and nightshade vegetables, including peppers, tomatoes, eggplant, and more. Complete with grocery shopping lists, troubleshooting FAQs, a guide to dining out, and advice for adapting the plan for kids and families as well as vegetarian, gluten-free, and low-sugar lifestyles, The Negative Calorie Diet helps you build healthy habits to lose weight and achieve better health for a lifetime.

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The Negative Calorie Diet – Rocco DiSpirito

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Sorry, Obama. The Founding Fathers Loved Peas

Mother Jones

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On Wednesday, after the New York Times proposed adding peas to guacamole (what’s next, mayonnaise?), President Barack Obama announced that the proper way to make guacamole is with avocado, onions, garlic, and hot pepper. It wasn’t the first time the leader of the free world had disparaged peas. In 2011, when Congress stalled on raising the debt ceiling, he announced that it was time for all parties involved to “eat our peas“—swallow the tough pill, if you will.

But Obama’s anti-pea polemic, published just days before the Fourth of July, puts him at odds with an important group of Americans—the Founding Fathers. The Founding Fathers loved peas.

Thomas Jefferson’s favorite vegetable, according to the Thomas Jefferson Foundation, was the English pea. He cultivated 19 different kinds of peas in the Monticello vegetable garden, including 15 kinds of English peas. Among them were Marrowfat, Hotspur, Blue Prussian, and Early Frame. (Jefferson even spoke with Mother Jones about his peas in February.) Letters to his daughter, Mary, often made reference to the status of the peas. Here he is discussing peas in a letter to George Washington:

Peas. Observations on the writings of Thomas Jefferson/Google Books

Peas weren’t just sustenance for Jefferson. They were a way of life; every year he would hold a contest with his neighbor to see whose peas would sprout first. Per the Monticello website:

Though Jefferson’s mountaintop garden, with its southern exposure to warmth and light, should have provided an advantage for the contest, it seems that the contest was almost always won by a neighbor named George Divers.

As Jefferson’s grandson recalled: “A wealthy neighbor Divers, without children, and fond of horticulture, generally triumphed. Mr. Jefferson, on one occasion had them first, and when his family reminded him that it was his right to invite the company, he replied, ‘No, say nothing about it, it will be more agreeable to our friend to think that he never fails.'”

Divers, that clever knave! There’s even a children’s book, First Peas to the Table, inspired by Jefferson’s fruitless obsession with winning at peas.

Jefferson’s friends in government got in on the action too. At his prodding, George Washington attempted to plant English peas at Mount Vernon, with mixed results. But Washington loved peas so much that when a bunch Tories attempted to kill him, they did so by poisoning a dish of his favorite food—peas. Wise to the plot, a 13-year-old girl fed them to his chickens first as a precautionary measure. (Or at least, that’s the legend. It’s probably apocryphal.)

The point is, Thomas Jefferson and George Washington loved peas. If avocados had even been around when they were president, they would have made pea guacamole. And they would have loved that, too. Pea hold these shoots to be self-evident.

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Sorry, Obama. The Founding Fathers Loved Peas

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