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Proust Was a Neuroscientist – Jonah Lehrer

by Myrna Posted on August 24, 2018

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Proust Was a Neuroscientist
Jonah Lehrer

Genre: Science & Nature

Price: $1.99

Publish Date: September 1, 2008

Publisher: Houghton Mifflin Harcourt

Seller: OpenRoad Integrated Media, LLC


The New York Times –bestselling author provides an “entertaining” look at how artists enlighten us about the workings of the brain ( New York magazine).   In this book, the author of How We Decide and Imagine: How Creativity Works “writes skillfully and coherently about both art and science”—and about the connections between the two ( Entertainment Weekly ).   In this technology-driven age, it’s tempting to believe that science can solve every mystery. After all, it’s cured countless diseases and sent humans into space. But as Jonah Lehrer explains, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first.   Taking a group of artists—a painter, a poet, a chef, a composer, and a handful of novelists—Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain’s malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cézanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language—a full half-century before the work of Noam Chomsky and other linguists.   More broadly, Lehrer shows that there’s a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does. An ingenious blend of biography, criticism, and first-rate science writing, Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both to brilliant effect.   “His book marks the arrival of an important new thinker . . . Wise and fresh.” — Los Angeles Times

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Proust Was a Neuroscientist – Jonah Lehrer

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Reader, Come Home – Maryanne Wolf

by Myrna Posted on August 14, 2018

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Reader, Come Home
The Fate of the Reading Brain in a Digital World
Maryanne Wolf

Genre: Science & Nature

Price: $12.99

Publish Date: August 14, 2018

Publisher: Harper

Seller: HARPERCOLLINS PUBLISHERS


From the author of Proust and the Squid, a lively, ambitious, and deeply informative epistolary book that considers the future of the reading brain and our capacity for critical thinking, empathy, and reflection as we become increasingly dependent on digital technologies. A decade ago, Maryanne Wolf’s Proust and the Squid revealed what we know about how the brain learns to read and how reading changes the way we think and feel. Since then, the ways we process written language have changed dramatically with many concerned about both their own changes and that of children. New research on the reading brain chronicles these changes in the brains of children and adults as they learn to read while immersed in a digitally dominated medium. Drawing deeply on this research, this book comprises a series of letters Wolf writes to us—her beloved readers—to describe her concerns and her hopes about what is happening to the reading brain as it unavoidably changes to adapt to digital mediums. Wolf raises difficult questions, including: Will children learn to incorporate the full range of “deep reading” processes that are at the core of the expert reading brain?Will the mix of a seemingly infinite set of distractions for children’s attention and their quick access to immediate, voluminous information alter their ability to think for themselves?With information at their fingertips, will the next generation learn to build their own storehouse of knowledge, which could impede the ability to make analogies and draw inferences from what they know?Will all these influences, in turn, change the formation in children and the use in adults of “slower” cognitive processes like critical thinking, personal reflection, imagination, and empathy that comprise deep reading and that influence both how we think and how we live our lives?Will the chain of digital influences ultimately influence the use of the critical analytical and empathic capacities necessary for a democratic society?How can we preserve deep reading processes in future iterations of the reading brain?Who are the “good readers” of every epoch? Concerns about attention span, critical reasoning, and over-reliance on technology are never just about children—Wolf herself has found that, though she is a reading expert, her ability to read deeply has been impacted as she has become, inevitably, increasingly dependent on screens. Wolf draws on neuroscience, literature, education, technology, and philosophy and blends historical, literary, and scientific facts with down-to-earth examples and warm anecdotes to illuminate complex ideas that culminate in a proposal for a biliterate reading brain. Provocative and intriguing, Reader, Come Home is a roadmap that provides a cautionary but hopeful perspective on the impact of technology on our brains and our most essential intellectual capacities—and what this could mean for our future.

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Reader, Come Home – Maryanne Wolf

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How to Grow Your Own Dry Beans

by RichLindquist Posted on July 14, 2018

Growing your own dry beans is a great way to have fresh and organic dry beans on hand year-round. Beans are an easy crop to grow and there are numerous varieties you can experiment with. Let?s take a look at how to get started.

Choosing a Variety

Beans come in hundreds of different heirloom and modern varieties, all with unique flavors, colors and shapes. One of the best ways to find good varieties is to visit your local farmers? market, seed swap or garden center and ask which types of seeds work well in your area. Seed catalogs and online suppliers should also have a selection of beans appropriate for drying. In addition, chat with other gardeners to find out what?s been working for them, and maybe ask if they could share a handful of their favorite beans you can plant.

1. Bush Beans

If you live in a colder climate, bush beans are often your best choice because they have a shorter time to maturity compared to pole beans. The plants typically only grow around two to three feet (60 to 90 centimeters) tall and can stand on their own without support.

Some fast-maturing varieties to watch out for include ?Jacob?s Cattle?, ?Vermont Cranberry? or ?Black Valentine?. In climates with a longer season, ?Calypso?, ?Anasazi? or Soldier beans are classic varieties that produce well.

2. Pole Beans

Pole beans typically have a longer growing season than bush beans. They will also continue to produce beans for a longer time, unlike bush beans that often mature all at once. Pole beans require some form of support, such as a trellis, a classic pole ?teepee? or a fence. Another option is to grow your pole beans on the stalks of neighboring corn or sunflowers.

The varieties ?Good Mother Stallard?, ?Czar? or Romano-type pole beans all make excellent dry crops.

Related: How & Why to Participate in a Seed Swap

Planting Your Seeds

If your growing season is fairly short, it?s best to plant your beans soon after the risk of frost has passed in spring. If you have a longer season, you can plant beans after your spring crops are harvested and the weather has warmed up. A sunny location is ideal.

It can be beneficial to cover your seeds with Rhizobium bacteria before planting them. You can buy Rhizobium at most garden centers, and the bacteria will help the developing bean plants fix nitrogen in the soil.

All beans prefer direct sowing in the soil. In colder climates, you can plant your seeds on raised beds to capture more heat. Plant seeds one inch (2.5 centimeters) deep in your soil with one to two inches (2.5 to 5 centimeters) between the seeds, giving larger seeds more space. Then, space additional rows at least one foot (30 centimeters) apart.

If you?re growing pole beans on corn or sunflowers, plant the bean seeds directly at the base of the support plants when they?re about one foot (30 centimeters) tall.

Mulch the soil after sowing to retain moisture.

Care Tips

Beans do best in a moderately rich soil, but they can also grow in fairly degraded soils due to their ability to fix their own nitrogen. This also means they do not need extra fertilizer while growing.

Water the developing plants regularly, especially as they?re forming pods. Make sure the plants dry out in between waterings to prevent mold and bacteria problems. As the plants mature, they become more drought tolerant and you can cut back on water.

Remove weeds as the seedlings are growing, although the bean plants effectively shade out any weeds as they get bigger.

Related: How to Make Beans and Grains More Digestible

Harvesting

Your beans are ready to harvest when the pods look dry. You?ll also likely be able hear the beans rattling inside when you shake them.

Keep in mind that beans are very sensitive to frost, so make sure you harvest them well before a potential frost date. If your beans aren?t ready yet and frost is expected, you can cut the plants early, hang them in a protected area, and let the pods continue to mature.

If your pods have matured well on the plants, you should be able to simply pull up the plants and harvest the beans. When you only have a small patch of beans, the easiest way to get the beans out of the pods is by hand. You can squeeze open the pods as you?re harvesting the plants and collect the beans in a container, or you can pick the pods off the plants and set them aside to open later.

Another option is to hold the plant inside a barrel and bang it against the sides to get the beans out. If you grow a large area of beans, you may want to invest in professional threshing equipment.

To clean the beans, you can either run the beans over a screen or use a hair dryer to blow off any debris.

Storage

Check that your beans are completely dry before packing them for storage. When you bite a bean, it should feel hard. If the beans still have some softness, spread them out in a warm area and let them dry longer until they?ve hardened.

When the beans are ready, pack them into airtight containers and store them in a dark place. They?re best used within a year. You can keep them longer, but they may become too dry and difficult to cook.

Related: 7 Ways to Avoid Gas from Beans

Bean Recipes

Looking for ideas on how to enjoy your harvest? Check out some of these delicious recipes.

Hearty 4-Bean Stew
Tuscan White Bean Soup
Simple and Delicious Black Bean Chili
Herbed Bean Salad
Beans and Greens with Herbed Polenta
Black Bean and Sweet Potato Enchiladas
Jamaican Rice and Beans

Related on Care2

How to Grow Your Own Goji Berries
12 Ways to Get Rid of Aggressive Weeds Without Resorting to Roundup
Do Marigolds Really Repel Garden Pests?

Disclaimer: The views expressed above are solely those of the author and may not reflect those of Care2, Inc., its employees or advertisers.

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How Often Should You Clean Your Couch Fabric?

by VirgieKong Posted on July 9, 2018

Everyone’s living room couch needs a good cleaning every now and then, but this is doubly true if you have pets that like to lounge on your furniture. Our couches often weather a lot, from spills and pet hair to everyday wear and tear. If it’s been a while since you last cleaned your couch upholstery, you might be wondering if it’s time for a good clean.

Why You Need to Clean Your Couch Fabric

It’s important to clean your couch fabric every so often because, just as your clothes do, your couch is liable to pick up a variety of contaminants. Food, dirt, dust and grime can get trapped in the?woven threads?of your sofa, leading them to harbor microbes and bacteria. In addition to looking unsightly, a dirty couch can smell and can even spread the growth of bacteria in your home.

How Often to Clean

So, how often should you clean your couch??TODAY recommends doing a deep clean at least once a year. You can, of course, go to a professional, but many professional upholstery cleaners use toxic cleaning products that fans of natural alternatives probably wouldn’t like.

Instead, I recommend vacuuming your couch once a week and cleaning the fabric itself at least every two weeks, if not more often. Because you’ll be using more natural methods, it’s important to stay on top of your cleaning schedule.

Tips and Tricks

When you go to clean your sofa fabric, here’s what to do:

First, remove any washable fabric and throw it into the washing machine with your regular laundry detergent. Important: ONLY DO THIS if your couch fabric is machine washable. This should be clearly designated on the tag.
Next, any parts that can’t be washed in your machine or taken off of the couch should first be vacuumed, then cleaned. Running a vacuum cleaner over your fabric will pick up most?pet hair and food particles. Be sure to vacuum under cushions and between pillows. If you have any lingering odors, sprinkle some backing soda over the couch and allow it to sit for at least a few hours before vacuuming it up.
Finally, it’s time to wipe down the fabric itself. As long as your sofa’s upholstery tag doesn’t say that it needs to stay completely dry, you’re good to go ahead and use a clean sponge to wipe it down.

Related Articles:

My Hunt for a Chemical-Free Couch
Top 10 Eco-Friendly Ways to Clean the House
Are Green Cleaning Products Really Safe?

Disclaimer: The views expressed above are solely those of the author and may not reflect those of Care2, Inc., its employees or advertisers.

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Gut – Giulia Enders & David Shaw

by Myrna Posted on July 6, 2018

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Gut

The Inside Story of Our Body’s Most Underrated Organ

Giulia Enders & David Shaw

Genre: Life Sciences

Price: $17.99

Publish Date: May 24, 2015

Publisher: Greystone Books

Seller: Perseus Books, LLC


Our gut is almost as important to us as our brain and yet we know very little about how it works. Gut: The Inside Story is an entertaining, informative tour of the digestive system from the moment we raise a tasty morsel to our lips until the moment our body surrenders the remnants to the toilet bowl. No topic is too lowly for the author’s wonder and admiration, from the careful choreography of breaking wind to the precise internal communication required for a cleansing vomit. Along the way, the author provides practical advice such as the best ways to sit on the toilet to have a comfortable bowel movement, how clean your kitchen should be for optimum gut health, and how different laxatives work. She tells stories of gut bacteria that can lead to obesity, autoimmune diseases, or even suicide, and she discusses the benefits of dietary supplements such as probiotics. This book is a fascinating primer for anyone interested in how our ideas about the gut are changing in the light of cutting-edge scientific research. In the words of the author, “We live in an era in which we are just beginning to understand just how complex the connections are between us, our food, our pets and the microscopic world in, on, and around us. We are gradually decoding processes that we used to believe were part of our inescapable destiny.”

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Disaster! – John Withington

by Myrna Posted on June 19, 2018

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Disaster!

A History of Earthquakes, Floods, Plagues, and Other Catastrophes

John Withington

Genre: Nature

Price: $2.99

Publish Date: February 16, 2010

Publisher: Skyhorse Publishing

Seller: OpenRoad Integrated Media, LLC


A comprehensive catalog of the most devastating and deadly events—natural or man-made—in human history.   If you follow the news it can seem like injury, sickness, and death are now constant, inescapable occurrences that threaten us every second of every day. But such catastrophic events—as terrible and frightening as they are—have been happening for as long as mankind has walked the Earth . . . and even before.   From ancient volcanoes and floods to epidemics of cholera and smallpox to Hitler’s and Stalin’s mass killings in the twentieth century, humanity’s continued existence has always seemed perilous. This volume offers a unique perspective on our modern fears by revealing how dangerous our world has always been—with examples such as: • the Black Death that killed over seventy-five million people in the 1300s; • the 1883 volcanic eruption on Krakatoa; • the Irish Potato Famine; • the 1970 cyclone in Bangladesh; • and the long-ago volcano in Sumatra that may have wiped out as much as 99% of the world population. With this catalog of calamity, readers will be engrossed, enlightened, and relieved to realize that despite all the disasters that have befallen humanity, we are still here. John Withington is the author of The Disastrous History of London and produces television documentaries. He lives in London.  

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It’s World Oceans Day! Let’s Say Sayonara to Single-Use Plastic

by Claudia58Q Posted on June 8, 2018

In July 2017, a study tallied up all the plastic ever made, arriving at the jaw-dropping figure of 8.3 billion metric tons. That was 11 months ago. How much more do you think has been added since then?

Most people get that plastic is a major problem, but the extent of?that problem eludes us. This is understandable, given that we generally don’t see the results of our own actions when it comes to plastic waste.

We’ll use a plastic straw in our smoothie, for example and excuse it as one small thing.

However, all those small things add up, until eventually what you?re left with is a garbage patch in the ocean that?s two time the size of Texas. That?s a heck of a lot of plastic.

According to Reuse This Bag, we use over 320 million metric tons of plastic annually. Do the math on that, and it?s easy to understand why the action focus for World Oceans Day 2018 is centered around?stopping?plastic pollution.

Single-Use Plastic is Destroying Our Oceans

It would be bad enough if our garbage ended up only in landfills, but around 2.41 million metric tons of plastic end up in the sea each year. The resulting impact of plastic on marine and bird life is disastrous.

Just recently, a whale was found in Thailand with eighty shopping bags and other plastic debris clogging its stomach. It literally starved to death. That?s just one story out of millions.

The number of countries and cities that have banned single-use plastics is growing. It?s time for all of us to step up and do our bit. Together, we can make single-use plastic obsolete.

By properly informing ourselves, we?ll be able to view our actions as part of the collective whole, rather than standalone indiscretions that don?t make all that much of a difference.

This infographic offers an in-depth look at plastic in the ocean. Along with dispelling myths around the Great Pacific Garbage Patch, it shows the impact of plastic pollution on?sea birds and marine life, including the harmful effects when these creatures eat plastic waste.

This video by National Geographic does a great job of explaining the history of plastic as well as the impact it’s had on the world and what we can do to make a difference. They, too, emphasize?the importance of eliminating single-use plastic.

What can you do to help?

If all we did was eliminate our use of single-use plastic, we?d make massive inroads into the problem. Avoiding plastic is a struggle, but it can be done. Here are some hacks to reduce your single-use plastic consumption:

  1. Carry your own travel mug.
  2. Carry your own eating utensils.
  3. Bring your own cloth shopping bags.
  4. Bring your own fresh produce bags, too.
  5. Don?t use plastic straws.
  6. Carry a reusable water bottle.
  7. Buy in bulk to reduce packaging waste.
  8. Buy laundry detergent that comes in a box.
  9. Opt for zero waste lunches.
  10. Refuse plastic at the dry cleaner. Or skip the dry cleaner all together!
  11. Use eco-friendly shaving supplies.
  12. Stop buying single-use coffee pods.
  13. Avoid processed food.
  14. Use bar shampoo and soap.
  15. Light your fire with matches.
  16. Use cloth diapers instead of disposable.
  17. Ladies, make your period waste-free.
  18. Shop at package-free stores.
  19. Rethink your food storage options.
  20. Make reusable bowl covers?(or bribe someone to make them for you)

We all know what we need to do, it’s time to do it. Let’s all commit to saying sayonara to single-use plastic for good.

Photo Credit: Thinkstock

Disclaimer: The views expressed above are solely those of the author and may not reflect those of Care2, Inc., its employees or advertisers.

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Bitcoin’s energy use got studied, and you libertarian nerds look even worse than usual

by FreddyTyio Posted on May 17, 2018

Bitcoin’s energy footprint has more than doubled since Grist first wrote about it six months ago.

It’s expected to double again by the end of the year, according to a new peer-reviewed study out Wednesday. And if that happens, bitcoin would be gobbling up 0.5 percent of the world’s electricity, about as much as the Netherlands.

That’s a troubling trajectory, especially for a world that should be working overtime to root out energy waste and fight climate change. By late next year, bitcoin could be consuming more electricity than all the world’s solar panels currently produce — about 1.8 percent of global electricity, according to a simple extrapolation of the study’s predictions. That would effectively erase decades of progress on renewable energy.

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Although the author of the study, Alex de Vries, an economist and data consultant based in the Netherlands, has shared these calculations publicly before, this is the first time that an analysis of bitcoin’s energy appetite has appeared in a peer-reviewed journal.

Bitcoin continues to soar in popularity — mostly as a speculative investment. And like any supercharged speculative investment, it swings wildly. Within the past 18 months, the price of bitcoin has soared ten-fold, crashed by 75 percent, only to double again, all while hedge funds and wealthy libertarians debate the future of the virtual currency.

Beyond its tentative success as a get-rich-quick scheme, bitcoin has an increasingly real-world cost. The process of “mining” for coins requires a globally distributed computer network racing to solve math problems — and also helps keep any individual transaction confidential and tamper-proof. That, in turn, requires an ever-escalating arms race of computing power — and electricity use — which, at the moment, has no end in sight. A single bitcoin transaction is so energy intensive that it could power the average U.S. household for a month.

A fluctuating bitcoin price, along with increases in computer efficiency, has slowed the cryptocurrency’s energy footprint growth rate to “just” 20 percent per month so far in this year. If that keeps up, bitcoin would consume all the world’s electricity by January 2021.

That simply won’t happen — government regulators would surely come to their senses by then — but it is a sign of bitcoin’s disastrous growth rate. In recent months, bitcoin supporters have criticized de Vries for being too pessimistic about its energy usage. But, as de Vries writes in the study, his estimates could also be missing out on secretive or illegal participation in the network, meaning there’s maybe even more happening than meets the eye. In at least one instance that de Vries found, a researcher was caught diverting a National Science Foundation supercomputer to mining bitcoin.

It’s a telling social phenomenon of late capitalism that we are willing to construct elaborate computer networks to conduct secure transactions with each other — and in the process torpedoing our hopes at a clean energy future.

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Bitcoin’s energy use got studied, and you libertarian nerds look even worse than usual

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5 Ways to Green Your Finances

by EbonyCastles Posted on April 7, 2018

If you’re making an effort to be more environmentally conscious, you probably already know that frugality and sustainability often go hand in hand. Wasting less usually means saving more, so by embarking on a more eco-friendly lifestyle, you’re probably greening your finances too. But that doesn’t mean there aren’t extra opportunities to be green in your financial life.

Here are?five tips for greening your finances ? the planet and your wallet will thank you!

Go Paperless

Going paperless?may seem obvious, but it’s the number one piece of eco-friendly financial advice for a reason. By opting out of paper bank statements, bills and other financial communications, you’ll save a whole lotta trees because of the envelopes, paper and stamps necessary to pay via snail mail. Have paperless statements emailed to you, and pay your bills with your bank’s mobile banking app.

Use Apps to Pay People Back

If you go out for dinner with friends or family (or owe them money for any reason), pay them back with an app like PayPal or Venmo, rather than using paper-intensive checks and cash.

Use an Affiliate Credit Card or Donation Program

Charities like the?The Nature Conservancy and The Sierra Club offer branded credit cards that donate a portion of your proceeds to the causes they support. Another option is to use a service like Amazon Smile. By selecting a charity ahead of time, you can designate that a portion of every order you place through Amazon Smile will be donated to the charity of your choice. However, there’s a caveat with the latter option… (keep reading).

Shop Brick and Mortar

Although Amazon Smile is great for the instances where you absolutely need to order online, it’s not the greenest way to shop, as Amazon often uses a lot of unnecessary packaging that’s horrible for the environment. Shop Amazon Smile when absolutely necessary, but otherwise, go to brick and mortar stores that offer products with as little packaging as possible.

Related: Ways to Reuse Shipping Boxes

Invest in Green Stocks

Finally, show your support for sustainable initiatives by investing in socially responsible investments. These kinds of options?are stocks and mutual funds that back sustainability-focused companies and initiatives.

Related Articles:

5 Ways to Green Your Diet and Save Money
10 Best Foods to Buy in Bulk to Save Money
10 Tips for the Thermostat: Your Key to Savings

Disclaimer: The views expressed above are solely those of the author and may not reflect those of Care2, Inc., its employees or advertisers.

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5 Ways to Green Your Finances

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An Eco-Do: Getting Your ’Do Done at a Green Salon

by Ilaria3pl Posted on April 4, 2018

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Treating yourself to a cut and color feels luxurious and, sometimes, essential. The confidence boost that comes with a new ’do is priceless, and the blissful head-massage-meets-shampoo-services is icing on the cake.

Salons are bursting with styling tools, hair clippings, dyes and various other beauty products that need recycling, reuse or proper disposal. Considering our personal eco-friendly behavior is one thing, but larger-scale businesses like salons deal with a green dilemma, too. Efficient recycling, waste management and green actions are a common concern in the industry.

The salon industry in North America generates more than 400,000 pounds of waste every day.

How long will your hair dryer live if you use it, say, every other day? In salons, electronics like these are used much more frequently. The amount of electronics, shampoos and other environmental pollutants salons churn through is staggering.

Until recently, most salons were unsure of what to do with their excess.

Salons Go Sustainable

Green Circle Salons was born in 2009. The innovative company is focused on creating sustainable salons in North America, primarily through a green certification for salons that meet their recycling and waste-reduction standards.

Their efforts have diverted nearly 3 million pounds of waste from landfills so far, and they’re still going strong. Green Circle Salons are committed to recycling and reusing electronics, paper and plastic products, color by-product, aerosol cans, foils, and hair clippings. Green Circle collects these items from certified salons on a weekly basis, recycling and disposing of materials appropriately.

The company also encourages salons to cut down on water use, reduce energy with LED lights, and invest in organic tea and coffee for clients. Certified salons often implement water-saving faucets and eco-friendly cleaning products, too.

Instead of rinsing hazardous chemicals down the drain, they are sent to chemical waste plants. Foil, plastic and paper products are dutifully recycled, and collected hair clippings are used to make ultra-absorbent brooms to clean up oil spills.

In green salons, those hair clippings go to good use. Photo: Adobe Stock

Where Can I Find a Certified Salon?

Though the company is based in Canada, Green Circle Salons has certified thousands of green salons across North America.

Green Circle certified salons are a win-win — both stylists and clients can feel comfortable knowing they are supporting a sustainable business.

Any salon in North America can join the movement. It’s as simple as giving them a quick call or filling out their short online form. Once you’ve undergone a staff orientation, Green Circle Salons will send you everything you need to take eco-friendly initiatives at your salons. Recycling bins, bin labels and promotional materials will arrive on your doorstep in no time.

Becoming Green Circle certified does wonders for salons. Green-minded clients (like Earth911 readers) come running when it’s time for their next service.

The company has an online directory of certified salons, so you can easily find a green stylist in your area.

Convert Your Favorite Salon

If you notice your community is lacking in green salons, you don’t have to give up haircuts and let your locks grow to your knees.

Green Circle Salons trains teams of ambassadors to help get the word out about their green certification. With the public’s growing interest in sustainability, a business lacking an environmental impact plan is hopeless. It’s important for behind-the-times salons to learn about the benefits of becoming Green Circle certified.

Becoming an ambassador is simple. Anyone is eligible to sign up for the program on the website, go through a training session, and begin backing the company’s mission. They’ll arm you with the tools needed to motivate your favorite salons to go green, build revenue and gain eco-minded clients.

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An Eco-Do: Getting Your ’Do Done at a Green Salon

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