Tag Archives: battle

One Side In the Ad-Blocker Wars Is Doomed

Mother Jones

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MoJo editor Clara Jeffrey points me to this today:

Ad blocking has become a hot-button media issue as consumers push back on perceived ad overload and tracking mechanisms across the internet. Research firm Ovum estimates that publishers lost $24 billion in revenue globally last year due to ad blocking.

Hmmm. $24 billion. I wonder how research firm Ovum came up with that number? Let’s hop over and—oh, hold on. Just wait a few years and we’re headed toward Armageddon:

Players in the digital publishing industry can’t stop talking about ad blocking. And they shouldn’t — according to Ovum’s new Ad-Blocking Forecast, the phenomenon will result in a 26% loss in Internet advertising revenues in 2020, which equates to $78.2bn globally. However, if publishers act now, that percentage could be as little as 6%, or $16.9bn. The question is: How can publishers make that much of a difference?

Yikes! I’ve put this forecast into handy chart form since numbers always look more official when you do that. But I still don’t know how Ovum came up with these figures, since I’m not a client and don’t have access to their reports. Which is fair enough. Nonetheless, I’m intrigued by this:

To take back control, publishers need to show consumers why advertising is needed and that it can be a positive addition to content.

….Publishers also need to work with advertisers to improve the consumer experience. The quality of the adverts is a major issue for many consumers. There are not enough examples of web-delivered adverts that enhance the experience for the reader….Forcing adverts on consumers through ad reinsertion or by blocking users of ad blockers from accessing content will have a negative long-term effect….Ovum predicts that the ad blockers — with input from a network of unpaid developers — will win the battle and ad blockers will remain more advanced than the anti-ad blockers in the long term.

Not only will websites that try to force the issue risk annoying consumers further but these websites also risk driving readers toward their competitors who don’t require ad blockers to be switched off or who provide an alternate means of paying for content.

I’d like to make fun of this, but it’s actually decent advice. The current hysteria over ad blockers reminds me of the hysteria over TiVo when it first arrived in 1999—which itself was just an updated version of the hysteria over VCRs back in the 80s. If people can record shows, they’ll skip the ads! We’re doomed!

But no. TV ad revenue has been surprisingly stable since 1999 despite a decline in viewership. The big problem, it turns out, isn’t the ad skippers, it’s the number of people watching TV in the first place. I suspect the same is true of online journalism. Ad blockers aren’t the problem, readership is. Provide a well-targeted audience and advertisers will pay for it. The folks who skip the ads probably weren’t very good sales prospects anyway.

In any case, it doesn’t matter: Ovum is almost certainly correct that ad-blockers will win the war against ad-blocker-blockers, which means that online sites are waging a losing battle that does nothing but piss off their customers. So cut down on the quantity of ads and target them better instead. That may or may not work, but it’s likely to work a lot better than continuing to fight the ad-blocker wars.

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One Side In the Ad-Blocker Wars Is Doomed

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This Is Why a $15 Minimum Wage Is Not the Answer

Mother Jones

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This story first appeared on the TomDispatch website.

When presidential candidate Bernie Sanders talks about income inequality, and when other candidates speak about the minimum wage and food stamps, what are they really talking about?

Whether they know it or not, it’s something like this.

My Working Life Then

A few years ago, I wrote about my experience enmeshed in the minimum-wage economy, chronicling the collapse of good people who could not earn enough money, often working 60-plus hours a week at multiple jobs, to feed their families. I saw that, in this country, people trying to make ends meet in such a fashion still had to resort to food benefit programs and charity. I saw an employee fired for stealing lunches from the break room refrigerator to feed himself. I watched as a co-worker secretly brought her two kids into the store and left them to wander alone for hours because she couldn’t afford childcare. (As it happens, 29 percent of low-wage employees are single parents.)

At that point, having worked at the State Department for 24 years, I had been booted out for being a whistleblower. I wasn’t sure what would happen to me next and so took a series of minimum wage jobs. Finding myself plunged into the low-wage economy was a sobering, even frightening, experience that made me realize just how ignorant I had been about the lives of the people who rang me up at stores or served me food in restaurants. Though millions of adults work for minimum wage, until I did it myself I knew nothing about what that involved, which meant I knew next to nothing about twenty-first-century America.

I was lucky. I didn’t become one of those millions of people trapped as the “working poor.” I made it out. But with all the election talk about the economy, I decided it was time to go back and take another look at where I had been, and where too many others still are.

My Working Life Now

I found things were pretty much the same in 2016 as they were in 2012, which meant—because there was no real improvement—that things were actually worse.

This time around, I worked for a month and a half at a national retail chain in New York City. While mine was hardly a scientific experiment, I’d be willing to bet an hour of my minimum-wage salary ($9 before taxes) that what follows is pretty typical of the New Economy.

Just getting hired wasn’t easy for this 56-year-old guy. To become a sales clerk, peddling items that were generally well under $50 a pop, I needed two previous employment references and I had to pass a credit check. Unlike some low-wage jobs, a mandatory drug test wasn’t part of the process, but there was a criminal background check and I was told drug offenses would disqualify me. I was given an exam twice, by two different managers, designed to see how I’d respond to various customer situations. In other words, anyone without some education, good English, a decent work history, and a clean record wouldn’t even qualify for minimum-wage money at this chain.

And believe me, I earned that money. Any shift under six hours involved only a 15-minute break (which cost the company just $2.25). Trust me, at my age, after hours standing, I needed that break and I wasn’t even the oldest or least fit employee. After six hours, you did get a 45-minute break, but were only paid for 15 minutes of it.

The hardest part of the job remained dealing with… well, some of you. Customers felt entitled to raise their voices, use profanity, and commit Trumpian acts of rudeness toward my fellow employees and me. Most of our “valued guests” would never act that way in other public situations or with their own coworkers, no less friends. But inside that store, shoppers seemed to interpret “the customer is always right” to mean that they could do any damn thing they wished. It often felt as if we were penned animals who could be poked with a stick for sport, and without penalty. No matter what was said or done, store management tolerated no response from us other than a smile and a “Yes, sir” (or ma’am).

The store showed no more mercy in its treatment of workers than did the customers. My schedule, for instance, changed constantly. There was simply no way to plan things more than a week in advance. (Forget accepting a party invitation. I’m talking about childcare and medical appointments.) If you were on the closing shift, you stayed until the manager agreed that the store was clean enough for you to go home. You never quite knew when work was going to be over and no cell phone calls were allowed to alert babysitters of any delay.

And keep in mind that I was lucky. I was holding down only one job in one store. Most of my fellow workers were trying to juggle two or three jobs, each with constantly changing schedules, in order to stitch together something like a half-decent paycheck.

In New York City, that store was required to give us sick leave only after we’d worked there for a full year—and that was generous compared to practices in many other locales. Until then, you either went to work sick or stayed home unpaid. Unlike New York, most states do not require such a store to offer any sick leave, ever, to employees who work less than 40 hours a week. Think about that the next time your waitress coughs.

Minimum Wages and Minimum Hours

Much is said these days about raising the minimum wage (and it should be raised), and indeed, on January 1, 2016, 13 states did raise theirs. But what sounds like good news is unlikely to have much effect on the working poor.

In New York, for instance, the minimum went from $8.75 an hour to the $9.00 I was making. New York is relatively generous. The current federal minimum wage is $7.25 and 21 states require only that federal standard. Presumably to prove some grim point or other, Georgia and Wyoming officially mandate an even lower minimum wage and then unofficially require the payment of $7.25 to avoid Department of Labor penalties. Some Southern states set no basement figure, presumably for similar reasons.

Don’t forget: any minimum wage figure mentioned is before taxes. Brackets vary, but let’s knock an even 10 percent off that hourly wage just as a reasonable guess about what is taken out of a minimum-wage worker’s salary. And there are expenses to consider, too. My round-trip bus fare every day, for instance, was $5.50. That meant I worked most of my first hour for bus fare and taxes. Keep in mind that some workers have to pay for childcare as well, which means that it’s not impossible to imagine a scenario in which someone could actually come close to losing money by going to work for short shifts at minimum wage.

In addition to the fundamental problem of simply not paying people enough, there’s the additional problem of not giving them enough hours to work. The two unfortunately go together, which means that raising the minimum rate is only part of any solution to improving life in the low-wage world.

At the store where I worked for minimum wage a few years ago, for instance, hours were capped at 39 a week. The company did that as a way to avoid providing the benefits that would kick in once one became a “full time” employee. Things have changed since 2012—and not for the better.

Four years later, the hours of most minimum-wage workers are capped at 29. That’s the threshold after which most companies with 50 or more employees are required to pay into the Affordable Care Act (Obamacare) fund on behalf of their workers. Of course, some minimum wage workers get fewer than 29 hours for reasons specific to the businesses they work for.

It’s Math Time

While a lot of numbers follow, remember that they all add up to a picture of how people around us are living every day.

In New York, under the old minimum wage system, $8.75 multiplied by 39 hours equaled $341.25 a week before taxes. Under the new minimum wage, $9.00 times 29 hours equals $261 a week. At a cap of 29 hours, the minimum wage would have to be raised to $11.77 just to get many workers back to the same level of take-home pay that I got in 2012, given the drop in hours due to the Affordable Care Act. Health insurance is important, but so is food.

In other words, a rise in the minimum wage is only half the battle; employees need enough hours of work to make a living.

About food: if a minimum wage worker in New York manages to work two jobs (to reach 40 hours a week) without missing any days due to illness, his or her yearly salary would be $18,720. In other words, it would fall well below the Federal Poverty Line of $21,775. That’s food stamp territory. To get above the poverty line with a 40-hour week, the minimum wage would need to go above $10. At 29 hours a week, it would need to make it to $15 an hour. Right now, the highest minimum wage at a state level is in the District of Columbia at $11.50. As of now, no state is slated to go higher than that before 2018. (Some cities do set their own higher minimum wages.)

So add it up: The idea of raising the minimum wage (“the fight for $15“) is great, but even with that $15 in such hours-restrictive circumstances, you can’t make a loaf of bread out of a small handful of crumbs. In short, no matter how you do the math, it’s nearly impossible to feed yourself, never mind a family, on the minimum wage. It’s like being trapped on an M.C. Escher staircase.

The federal minimum wage hit its high point in 1968 at $8.54 in today’s dollars and while this country has been a paradise in the ensuing decades for what we now call the “One Percent,” it’s been downhill for low-wage workers ever since. In fact, since it was last raised in 2009 at the federal level to $7.25 per hour, the minimum has lost about 8.1 percent of its purchasing power to inflation. In other words, minimum-wage workers actually make less now than they did in 1968, when most of them were probably kids earning pocket money and not adults feeding their own children.

In adjusted dollars, the minimum wage peaked when the Beatles were still together and the Vietnam War raged.

Who Pays?

Many of the arguments against raising the minimum wage focus on the possibility that doing so would put small businesses in the red. This is disingenuous indeed, since 20 mega-companies dominate the minimum-wage world. Walmart alone employs 1.4 million minimum-wage workers; Yum Brands (Taco Bell, Pizza Hut, KFC) is in second place; and McDonald’s takes third. Overall, 60 percent of minimum-wage workers are employed by businesses not officially considered “small” by government standards, and of course carve-outs for really small businesses are possible, as was done with Obamacare.

Keep in mind that not raising wages costs you money.

Those minimum wage workers who can’t make enough and need to go on food assistance? Well, Walmart isn’t paying for those food stamps (now called SNAP), you are. The annual bill that states and the federal government foot for working families making poverty-level wages is $153 billion. A single Walmart Supercenter costs taxpayers between $904,542 and $1.75 million per year in public assistance money. According to Florida Congressman Alan Grayson, in many states Walmart employees are the largest group of Medicaid recipients. They are also the single biggest group of food stamp recipients. In other words, those everyday low prices at the chain are, in part, subsidized by your tax money. Meanwhile, an estimated 18 percent of food stamps (SNAP) are spent at Walmart.

If the minimum wage goes up, will spending on food benefits programs go down? Almost certainly. But won’t stores raise prices to compensate for the extra money they will be shelling out for wages? Possibly. But don’t worry—raising the minimum wage to $15 an hour would mean a Big Mac would cost all of 17 cents more.

Time Theft

My retail job ended a little earlier than I had planned, because I committed time theft.

You probably don’t even know what time theft is. It may sound like something from a sci-fi novel, but minimum-wage employers take time theft seriously. The basic idea is simple enough: if they’re paying you, you’d better be working. While the concept is not invalid per se, the way it’s used by the mega-companies reveals much about how the lowest wage workers are seen by their employers in 2016.

The problem at my chain store was that its in-store cafe was a lot closer to my work area than the time clock where I had to punch out whenever I was going on a scheduled break. One day, when break time on my shift came around, I only had 15 minutes. So I decided to walk over to that cafe, order a cup of coffee, and then head for the place where I could punch out and sit down (on a different floor at the other end of the store).

We’re talking an extra minute or two, no more, but in such operations every minute is tabulated and accounted for. As it happened, a manager saw me and stepped in to tell the cafe clerk to cancel my order. Then, in front of whoever happened to be around, she accused me of committing time theft —that is, of ordering on the clock. We’re talking about the time it takes to say, “Grande, milk, no sugar, please.” But no matter, and getting chastised on company time was considered part of the job, so the five minutes we stood there counted as paid work.

At $9 an hour, my per-minute pay rate was 15 cents, which meant that I had time-stolen perhaps 30 cents. I was, that is, being nickel and dimed to death.

Economics Is About People

It seems wrong in a society as wealthy as ours that a person working full-time can’t get above the poverty line. It seems no less wrong that someone who is willing to work for the lowest wage legally payable must also give up so much of his or her self-respect and dignity as a kind of tariff. Holding a job should not be a test of how to manage life as one of the working poor.

I didn’t actually get fired for my time theft. Instead, I quit on the spot. Whatever the price is for my sense of self-worth, it isn’t 30 cents. Unlike most of this country’s working poor, I could afford to make such a decision. My life didn’t depend on it. When the manager told a handful of my coworkers watching the scene to get back to work, they did. They couldn’t afford not to.

Peter Van Buren blew the whistle on State Department waste and mismanagement during the “reconstruction” of Iraq in his book We Meant Well: How I Helped Lose the Battle for the Hearts and Minds of the Iraqi People. A TomDispatch regular, he writes about current events at We Meant Well. His latest book is Ghosts of Tom Joad: A Story of the #99Percent. His next work will be a novel, Hooper’s War. To stay on top of important articles like these, sign up to receive the latest updates from TomDispatch.com here.

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This Is Why a $15 Minimum Wage Is Not the Answer

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Obama Announces Bold New Decade-Old Strategy in Iraq

Mother Jones

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Here’s our bold, new, never-before-tried strategy for beating ISIS:

In a major shift of focus in the battle against the Islamic State, the Obama administration is planning to establish a new military base in Anbar Province, Iraq, and to send up to 450 more American military trainers to help Iraqi forces retake the city of Ramadi.

….To assemble a force to retake Ramadi, the number of Iraqi tribal fighters in Anbar who are trained and equipped is expected to increase to as many as 10,000 from about 5,500.

More than 3,000 new Iraqi soldiers are to be recruited to fill the ranks of the Seventh Iraqi Army division in Anbar and the Eighth Iraqi Army division, which is in Habbaniyah, where the Iraqi military operations center for the province is also based.

Roger that. More American “trainers.” More Iraqi fighters, who will turn out to be great this time. Honest. Oh, and a brand new target: Ramadi instead of Mosul.

Should work like a dream. I can’t think of anything that could go wrong this time.

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Obama Announces Bold New Decade-Old Strategy in Iraq

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ISIS Fighters Lose Kobani In Win For Obama’s Iraq Strategy

Mother Jones

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From the LA Times:

Kurdish fighters in the Syrian border town of Kobani appeared poised Monday to deal a decisive defeat to Islamic State militants after months of street clashes and U.S. aerial bombardment, signaling a major setback for the extremist group.

….The apparent breakthrough shows how U.S. air power, combined with a determined allied force on the ground, can successfully confront Islamic State. The military watched with surprise as Islamic State continued sending hundreds of fighters, vehicles and weapons to Kobani, which was of no critical strategic importance to the overall fight but had become something of a public relations fight.

“Essentially, they said, ‘This is where we are going to make a stand’ and flooded the region with fighters,” said Col. Edward Sholtis, a spokesman for U.S. Air Force Central Command, in charge of air operations in the battle against the Islamic State.

My expert in all things Kurdish emailed me this comment today: “This is a big deal, and it proves the viability of Obama’s strategy of working with proxies in Iraq and Syria to defeat ISIS. My prediction is we won’t hear much boasting about it from Obama though. These aren’t the politically chosen proxies.”

I’ve been one of the skeptics of Obama’s strategy, and I’ll remain so until the Iraqi military demonstrates the same fighting ability as the Kurdish peshmerga. Kobani, after all, is more a symbolic victory than anything else, and ISIS continues to control large swathes of Iraq. Nonetheless, at a minimum this shows that ISIS is hardly unbeatable, something that Iraqi forces probably needed to see.

Bottom line: this is a proof of concept. When we can do the same thing in Mosul with Iraqi forces in the lead, then I’ll be a real believer.

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ISIS Fighters Lose Kobani In Win For Obama’s Iraq Strategy

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In the battle of almonds vs. salmon, everyone is a loser

almond oy

In the battle of almonds vs. salmon, everyone is a loser

By on 29 Dec 2014commentsShare

It’s a day that ends with Y, so the world is met with yet another entry in the voluminous tome entitled 2014: Year of the War on Almonds. Today, the No. 1 Enemy of the Nut is none other than the noble but needy salmon!

In the Westlands Water District of the San Joaquin Valley, 15 percent of farmland is planted with almond trees. Almonds have surged in popularity among farmers in recent years because A) they are delicious (cut to me gleefully sprinkling almonds on everything I eat) and B) even though they are fucking expensive (cut to me weeping at the grocery store cash register), people will still buy them (see A). And while almond trees do not need to be replanted from season to season, they require huge quantities of water to flourish — just over one gallon per almond.

An old-ish state law in California requires that in dry times (like right now!) surfacewater supplies be diverted to replenish salmon habitats. Farmers, one might expect, are not really into that — and those in the Westlands Water District have unsuccessfully tried to lobby to change these regulations. From the New York Times:

The proposals in the failed legislation — which was sponsored by Representative David Valadao, Republican of Hanford, in the southern San Joaquin Valley agricultural heartland — “would upend a whole number of laws” and long-established priority rights to surface water, said Kate Poole, a water expert with the Natural Resources Defense Council.

She added, “We have clearly exceeded the ability of our water supplies — including surface and groundwater — to meet the demands we’re putting on it. We have to change, stretching how much we can get out of each drop through expanded urban and agricultural efficiency.” But, she said, “the Republicans in Congress seem to want to go in the other direction and upend the centuries-old priorities and give water to more politically powerful wealthy interests.”

It’s worth noting that Not All Almond Farmers are wealthy nut barons — as Grist fellow Madeleine Thomas reported earlier this year, there’s been a trend in California farmers turning from dairy to almonds just to stay financially viable.

We can argue until the cows come home (spoiler: They are not coming home, because they have turned into almond trees) about whether farmers or fishermen will suffer more from this conflict. However, the true victim is undeniably Gwyneth Kate Paltrow, who survives exclusively on a diet of soaked organic nuts, wild salmon, and fire-roasted copies of A Rush of Blood to the Head. Can we please all get over ourselves and JUST THINK OF OL’ GWEN? Seriously!

Source:
Water Source for Almonds in California May Run Dry

, The New York Times.

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In the battle of almonds vs. salmon, everyone is a loser

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National Briefing | South: Louisiana: Plan Reached to Clear Explosives

Fifteen million pounds of abandoned M6 propellant at Camp Minden will be burned in trays holding shallow layers of the powder, the Environmental Protection Agency said Wednesday. View this article:  National Briefing | South: Louisiana: Plan Reached to Clear Explosives ; ; ;

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National Briefing | South: Louisiana: Plan Reached to Clear Explosives

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Biogas, a Low-Tech Fuel With a Big Payoff

Whether at household operations or at industrial facilities, a centuries-old technology is increasingly being used to extract energy from crop waste, kitchen scraps and sewage. Source:  Biogas, a Low-Tech Fuel With a Big Payoff ; ; ;

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Biogas, a Low-Tech Fuel With a Big Payoff

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Kobani Still Holding Out — But Is That Good News?

Mother Jones

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Like Mark Thompson, I’ve been a bit out of circulation for the past couple of weeks—enough to pay only minimal attention to Iraq, anyway—and also like Thompson, I’m a little surprised to come back and discover that Kobani is still holding out against ISIS. This is largely thanks to the US bombing campaign, and Thompson isn’t sure what to think of this success:

While that’s obviously good news in the short term for the city’s 200,000 largely-Kurdish residents, it’s tougher to handicap what it means for the long-term U.S.-led effort to “degrade and destroy” ISIS.

Earlier this month, U.S. military officers were speaking of ISIS’s “momentum,” and how its string of military successes over the past year meant that quickly halting its advance would likely prove difficult if not impossible. Yet, as far as Kobani is concerned, that seems to be what is taking place.

But that raises the stakes for the U.S. and its allies. Having smothered ISIS’s momentum, an eventual ISIS victory in the battle for Kobani would be a more devastating defeat for the U.S. military than an earlier collapse of the town.

There are concerns that the focus on saving Kobani is giving ISIS free reign elsewhere in its self-declared caliphate—that the U.S., in essence, could end up winning the battle while losing the war.

“The U.S. air campaign has turned into an unfocused mess,” Anthony Cordesman of the Center for Strategic and International Studies wrote Friday. “The U.S. has shifted limited air strike resources to focus on Syria and a militarily meaningless and isolated small Syrian Kurdish enclave at Kobani at the expense of supporting Iraqi forces in Anbar and intensifying the air campaign against other Islamic State targets in Syria.”

The flip side of this is the obvious one: have patience. “Here we are not three months into it and there are critics saying it’s falling apart; it’s failing; the strategy is not sound,” Rear Admiral John Kirby, the Pentagon spokesman, said Friday. “The strategy is sound and it’s working and there’s no plans to deviate it from right now.”

If we’re really engaged in a years-long battle against ISIS, then a few months here or there doesn’t matter much. And saving Kobani isn’t just a moral good, but can also demonstrate to others that ISIS is not some magical, unstoppable force destined to overrun Iraq. It’s just an ordinary group of guerrilla soldiers who can be defeated with determination and patience. Stay tuned.

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Kobani Still Holding Out — But Is That Good News?

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Two Years After Sandy’s Surge, New York City Shifts Toward a Softer Relationship with the Sea

Two years after Sandy swamped parts of New York City, a vision emerges for a mix of hard and soft landscape changes reflecting the reality of rising seas. Read article here: Two Years After Sandy’s Surge, New York City Shifts Toward a Softer Relationship with the Sea ; ; ;

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Two Years After Sandy’s Surge, New York City Shifts Toward a Softer Relationship with the Sea

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Dot Earth Blog: Why Americans Should Fear Fear of Ebola More than the Virus

Two vital efforts to tamp down unfounded fears of Ebola contagion. Originally posted here: Dot Earth Blog: Why Americans Should Fear Fear of Ebola More than the Virus ; ; ;

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Dot Earth Blog: Why Americans Should Fear Fear of Ebola More than the Virus

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