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The Creepy Language Tricks Taco Bell Uses to Fool People Into Eating There

Mother Jones

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What can you tell about a restaurant from its menu? A lot more than what’s cooking. That’s what linguist Dan Jurafsky reveals in his new book, The Language of Food: A Linguist Reads the Menu.

Dan Jurafsky Photo by Kingmond Young

Jurafsky, a professor of linguistics at Stanford University, looked at hundreds of examples of food language—from menus to marketing materials to restaurant reviews. Along the way, he uncovered some fascinating patterns. For example: In naming foods, he explains, marketers often appeal to the associations that we already have with certain sounds. Crackers and other crispy foods tend to have names with short, front-of-the-mouth vowels (Ritz, Cheez-Its, Triscuits) while rich and heavy foods have longer vowels that we form in the back of our mouth (Rocky Road, Jamoca Almond Fudge). He also describes the shared linguistic heritage of some of the most common food words. Take salad, sauce, slaw, and salsa: All come from the Latin word sal, meaning “salted.”

But it’s Jurafsky’s menu analysis that really stands out. Where most of us see simply a list of dishes, Jurafsky identifies subtle indicators of the image that a restaurant is trying to project—and which customers it wants to lure in. I asked Jurafsky to examine the menus of Taco Bell and its new upscale spinoff, US Taco Co., whose first location just opened in Southern California.

We started with Taco Bell’s breakfast menu. Of course, everyone knows that the Tex-Mex fast food chain isn’t exactly fine dining, but Jurafsky pointed to some hidden hallmarks of down-market eateries’ menus.

The first thing that Jurafsky noticed about Taco Bell’s menu was its size: There are dozens, if not hundreds of items. “The very, very fancy restaurants, many of them have no menu at all,” says Jurafsky. “The waiter tells you what you’re going to eat, kind of. If you want, they’ll email you a menu if you really want it.”

Next, Jurafsky picked up on descriptors. “So there’s all of those adjectives and participles,” he says. “Fluffy.” “Seasoned.” That’s one thing that’s common on cheaper restaurant menus—as if the restaurant feels the need to try and convince its diners of the quality of the food. A fancier restaurant, he explains, would take it as a given that the diner expects the eggs to be fluffy and the pico de gallo to be freshly prepared.

“Notice the word ‘flavorful,’” says Jurafsky. “The cheapest restaurants use these vague, positive adjectives. Delicious. Tasty. Scrumptious. Wonderful. Again, more expensive restaurants take all that as a given.”

“The description specifies ‘real cheddar cheese.’ Just like all the other adjectives, ‘real’ tells you that they think customers are assuming that the cheese is not real, so they have to tell you that it is.” Also, note that the word “jalapeño” is missing its tilde—the little squiggle over the “n” that signifies a “nye” pronunciation in Spanish words. Jurafsky isn’t sure whether the missing “ñ” is linguistically meaningful, but keep it in mind, because it will become important when we look at US Taco Co.’s menu.

The words “double portion” and “lots” are also typical on the menus of cheap restaurants,” says Jurafsky. “They want you to know you’re getting enough food for your money.”

Next, we turned to US Taco Co.:

“This is a hipster menu,” says Jurafsky. “This isn’t a linguistics thing, but there’s a Day of the Dead skull on top and the desserts are served in mason jars. I mean, how hipster can you get?”

Let’s take a closer look at some of the menu items:

“What the really upscale restaurants these days are doing is just listing their ingredients. They don’t say “and” or “with.” It’s just a list. They’re also using non-standard capitalization, everything lower case or everything upper case, for example. Here they’re making everything upper case. On the Taco Bell menu, they used standard capitalization.”

Also, in “Wanna Get Lei’d” there’s a reference to sex. Jurafsky explains that we often use sex metaphors to talk about fancy food, while for cheaper food, the metaphor of choice is often drugs. “The wings are addictive, or the chocolate must have crack,” he says. “There’s something about inexpensive foods that make us feel guilty. Talking about it in terms of drugs lets us put the responsibility on the food, not on ourselves.”

“There are more unusual Spanish words on this menu,” says Jurafsky. Taco Bell has “burrito” and “taco.” Everyone knows those. But “here we have ‘molcajete’ and ‘cotija.’ Every item has at least one Spanish word. And there’s the “ñ” in jalapeño! For Taco Bell, there might be tension between English and Spanish. In a hipster place, it’s okay to be authentic.”

Of course, says Jurafsky, language trends are always evolving. What we consider hipster menu language now is not the same as it was a few decades ago. In his book, Jurafsky notes that for most of the last century, trendy restaurants used French words to signify their status (think au jus, a la mode, and sur le plat). To the modern ear, these sound pretentious. Today’s fashionable restaurant menus have replaced French phrases with “carefully selected obscure food words and pastoral images of green pastures and heirloom vegetables,” he writes. That is, “if they offer you a menu at all.”

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The Creepy Language Tricks Taco Bell Uses to Fool People Into Eating There

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How Does This GOP Senate Candidate Keep Getting Away With Such Terrible Gaffes?

Mother Jones

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This year’s Iowa Senate race—a key contest that could determine whether Republicans gain control of the upper body—has so far not been shaped by titanic policy issues. Instead, farm animals have played a larger role. GOP state Sen. Joni Ernst, who is up against Democratic Rep. Bruce Braley in this much-watched face-off, got a boost from an ad in which she bragged about castrating hogs. Braley has been hurt by the news that he allegedly threatened* a lawsuit against a neighbor whose chickens had wandered into his yard. Ernst has accused Braley of sexism for including stock footage of baby chickens—i.e., “chicks”—in an ad that asserted she had not made a “peep” about cutting government pork.

This may not be shocking for a Senate race in the Hawkeye State. But what is surprising is that the campaign has not been much affected by a series of controversial, extreme, or just plain dumb remarks Ernst has made—and her subsequent denials that she said them.

Here are a few examples of Ernst’s out-there statements:

Ernst has alleged that the federal government is partnering with the United Nations to force Iowans off their land and into urban cores as part of a conspiracy called Agenda 21. At a campaign event last November, she said:

All of us agreed that Agenda 21 is a horrible idea. One of those implications to Americans, again, going back to what did it does do to the individual family here in the state of Iowa, and what I’ve seen, the implications that it has here is moving people off of their agricultural land and consolidating them into city centers, and then telling them that you don’t have property rights anymore. These are all things that the UN is behind, and it’s bad for the United States and bad for families here in the state of Iowa.

At a candidate forum in January, she said that President Obama has “become a dictator” and should be impeached.
Meeting with business leaders in late August, she complained about the existence of federal minimum wage. Here’s what she said, per the Mason City (Iowa) Globe Gazette:

The minimum wage is a safety net. For the federal government to set the minimum wage for all 50 states is ridiculous…The standard of living in Iowa is different than it is in New York or California or Texas. One size does not fit all.

She told the Iowa Faith and Freedom Coalition last September that federal laws can be nullified by states:

She told the Des Moines Register editorial board in May that the United States really did find weapons of mass destruction in Iraq. Per my colleague Pat Caldwell:

“We don’t know that there were weapons on the ground when we went in,” she said, “however, I do have reason to believe there were weapons of mass destruction in Iraq.” When a Register reporter quizzed her on what information she has, Ernst said, “My husband served in Saudi Arabia as the Army Central Command sergeant major for a year and that’s a hot-button topic in that area.”

She said at a GOP primary debate in May that abortion providers “should be punished” and zygotes should be granted full constitutional protection if the state passed a “personhood” amendment—and in 2013, sponsored a bill in the state Senate to make that possible.

Ernst is hailed by supporters as a straight-talking candidate who will stick to her conservative principles. But throughout this campaign, she has been quick to walk away from her most bizarre statements as soon as she’s challenged on them.

When asked by Yahoo News last month about her suggestion that an international cabal would relocate her constituents to Des Moines, Ernst said, “I don’t think that the UN Agenda 21 is a threat to Iowa farmers.” When asked about impeachment in July, she insisted, “I have not seen any evidence that the president should be impeached.” She added that “obviously” the president is not a dictator. In June, referring to the federal minimum wage, she said that, contra whatever she said earlier that month, “I never called for the abolishment of it. Never.” In May, she walked back her weapons of mass destruction claim and conceded that Iraq had none at the time of the US invasion. Recently, Ernst attacked Braley for proposing an adjustment to the Social Security retirement age, while simultaneously making an identical proposal herself.

It’s Braley’s poultry-related gaffes—and not Ernst’s Palinesque positions and subsequent clarifications—that have made the biggest political dent; the most recent poll of the race found Ernst with a 6-point edge. It’s just easier to understand a claim about someone’s character than it is an international conspiracy. “Something like Agenda 21—who knows about that?” says Tim Hagle, a political scientist at the University of Iowa. “But they understand the idea that my neighbor is suing me over chickens.”

*Correction: This piece originally stated that Braley had sued his neighbor.

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How Does This GOP Senate Candidate Keep Getting Away With Such Terrible Gaffes?

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How Can The Atlantic Give Us 5,000 Words on Prison Life Without Interviewing Prisoners?

Mother Jones

As someone who writes about prisons, and who two spent years behind bars, I devour nearly everything written about it, especially the long-form stuff. So I was excited when I saw that The Atlantic’s latest issue had a major story called “How Gangs Took Over Prison.”

Then I read it. Anyone who has ever survived anything traumatic—domestic abuse, rape, torture, war—knows the particular jolt that happens in the body when someone makes light of that thing that you once thought could destroy you. I am a former prisoner—I was held captive in Iran from 2009-2011—and a survivor of solitary confinement. In my experience as a reporter who writes about prisons, it is surprisingly rare that I come across people outside of the prison system who justify long-term solitary confinement. Even within the world of prison administrators many are against it. The last two times I’ve attended the American Correctional Association conferences, there have been large, well attended symposiums on the need to curb the use of isolation.

Graeme Wood, the writer of the Atlantic story, gives a different impression of the practice. He visits Pelican Bay State prison, which probably has more people in solitary confinement for longer periods than any other prison in the world. He goes to the Security Housing Unit, or SHU, where people are kept in solitary confinement or, as he gently puts it, are “living without cellmates.” When he enters, he says it’s “like walking into a sacred space” where the silence is “sepulchral.” The hallways “radiate” and the prisoners are celled in the “branches of (a) snowflake.” Beautiful.

It’s difficult to understand why Wood does not find it worth mentioning that the cells in those snowflakes are each 7×11 feet and windowless. Men literally spend decades in those cells, alone. I’ve been to Pelican Bay, and wrote a story about it in 2012. I met a man there who hadn’t seen a tree in 12 years. Wood tells us categorically that everyone there is a hard-core gang member. This is what the California Department of Corrections consistently claims, but if Wood did a little digging, he would find that number of the prisoners locked away in the SHU are jailhouse lawyers. There are people like Dietrich Pennington who has been in the SHU for six years because, in his cell, he had a cup with a dragon on it, a newspaper article written by another prisoner, and a notebook filled with references to black history, which a gang investigator counted as evidence of gang ideology. People get locked away in the SHU based on all kinds of flimsy evidence that doesn’t involve violence. I won’t say it’s a breeze to get ahold of the documentation of this stuff, but it’s not anything a seasoned reporter like Wood couldn’t handle.

Keep in mind that the UN considers solitary confinement for anything more than 15 days to be torture or cruel and inhumane treatment. University of California-Santa Cruz psychology professor Craig Haney did a review of psychological literature and found that there hasn’t been a single study of involuntary solitary confinement that didn’t show negative psychiatric symptoms after 10 days. He found that a full 41 percent of SHU inmates reported hallucinations. The corrections department’s own data shows that, from 2007 to 2010, inmates in isolation killed themselves at eight times the rate of the general prison population.

Wood, on the other hand, makes the experience of living in one of those cells sound transcendental. It is as if everyone is “on one of those interstellar journeys that span multiple human lifetimes.”

It’s hard to know where that impression came from because, in his story on prison gangs, Wood doesn’t interview prisoners. Well, that’s not completely true. He does go to the doors of several inmates’ cells—with prison staff—to ask them about prison gangs, then tells us breathlessly that almost no one would talk to him. Wood travels to England to interview a scholar on prison gangs, but there is no indication that he attempted to conduct a single serious interview with a prisoner. Not that California makes this easy—since 1996, the state has given prison authorities full control over which inmates journalists can interview in person. But still, you can write to anyone. Nearly every one of the dozens of people I’ve written in the SHU have eagerly written back.

Wood tells us that no prisoner can talk about gangs because doing so would mean death. Yet there are plenty who do. I’ve had inmates break down gang culture to me in letters, and I didn’t even ask them to. There are whole wards in prisons for gang dropouts, many of which are eager to talk about the life they left behind. There are former prisoners like Andre Norman who used to be in gangs and now make their living by exposing gang culture. These people are primary sources that could have given Wood intimate details and a nuanced understanding. They’d also tell him about what it’s like to live in a place like Pelican Bay, though chances are he wouldn’t find anyone who would describe living in the SHU as “interstellar.”

It’s remarkable that a publication as reputable as The Atlantic would run such a thinly sourced story. Its 5,000 words are based almost entirely on four sources: an academic, the spokesperson of Pelican Bay, the warden, and the gang investigator. Wood prints their claims straight away. At the beginning of the story, for example, Wood is standing with the prison’s spokesperson, Lt. Chris Acosta, and together they are looking out onto the yard, observing prisoners and their behavior. Then he quotes Acosta saying, “There’s like 30 knives out there right now. Hidden up their rectums.”

Well hold on a second. How did Acosta know that? Did Wood verify this? How did his editor let that one slide?

Claims like this make what could be an interesting story hard to trust, and the piece is full of them—the size of the bar of soap on an inmate’s sink indicates what kind of phone he shoved up his ass; requests for halal food are a way to “create work for the staff” rather than a sign of religious conviction. Since when does this pass as acceptable journalism? Prison reporting is tricky, sure. When I reported on Pelican Bay, I had to take pains to verify every claim a prisoner made through extensive documentation or verification by prison officials. No good journalist would print a claim made by an inmate about a guard, for example, without carefully corroborating it. Many prisoners have an agenda. But so do guards and wardens. Prison officials have a long record of trying to stymy public inquiry. I was recently booted from a prison convention—for which I was registered—for my reporting. When you have two sets of people, like inmates and prison administrators, who each have interests in misrepresenting each other, you make every effort to verify their claims about each other. Those are the ground rules of journalism.

One last thing. Jokes about things in prisoners’ asses are not funny. In a presentation for Wood, a gang investigator likens gang leaders to 1980s Chrysler chairman Lee Iacocca. As an aside to us readers, Wood quips, “I have found it impossible to look at a picture of Iacocca without imagining him stuffing his cheeks and rectum with razor blades.” It sickens me that I am meant to laugh at this.

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How Can The Atlantic Give Us 5,000 Words on Prison Life Without Interviewing Prisoners?

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Deep Inside the Wild World of China’s Fracking Boom

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US companies are salivating over the biggest shale gas resources in the world. What could possibly go wrong? ON A HAZY MORNING LAST SEPTEMBER, 144 American and Chinese government officials and high-ranking oil executives filed into a vaulted meeting room in a cloistered campus in south Xi’an, a city famous for its terra-cotta warriors and lethal smog. The Communist Party built this compound, called the Shaanxi Guesthouse, in 1958. It was part of the lead-up to Chairman Mao’s Great Leap Forward, in which, to surpass the industrial achievements of the West, the government built steelworks, coal mines, power stations, and cement factories—displacing hundreds of thousands and clearcutting a tenth of China’s forests in the process. Despite its quaint name, the guesthouse is a cluster of immense concrete structures jutting out of expansive, manicured lawns and man-made lakes dotted with stone bridges and pagodas. It also features a karaoke lounge, spa, tennis stadium, shopping center, and beauty salon. The guests at the compound that week were gearing up for another great leap: a push to export the United States’ fracking boom to China’s vast shale fields—and beyond. Attendees slid into black leather chairs behind glossy rosewood tables, facing a stage flanked by large projector screens. Chinese businessmen wore high-waist slacks with belts clasped over their bellies. I watched as one thumbed through business cards bearing the logos of Chevron, ConocoPhillips, Exxon Mobil, and Halliburton. Behind closed doors, a select group of Chinese and American officials and executives held a “senior VIP meeting.” Outside, a troop of People’s Liberation Army guards marched in tight formation. The US-China Oil and Gas Industry Forum, sponsored by the US departments of Commerce and Energy, as well as China’s National Energy Administration, has convened for the last 13 years. But the focus turned to shale gas in 2009, when President Obama and then-President Hu Jintao announced an agreement to develop China’s immense resources. The partnership set the stage for companies in both countries to forge deals worth tens of billions of dollars. Here at the 2013 conference, the first American to take the podium was Gary Locke, the US ambassador to China at the time. He wore a dark suit and a striped red-and-purple tie; his slick black hair glistened in the fluorescent light. “From Sichuan to Eagle Ford, Texas, from Bohai Bay to the Marcellus Shale in Pennsylvania and Ohio, US and Chinese companies are investing and working together to increase energy production in both countries,” he proclaimed. US and Chinese companies were so tightly knit, Air China had recently started offering nonstop flights between Beijing and Houston, “making business trips much quicker for many of you gathered here.” The soft, static voice of a Chinese interpreter seeped from the headphones as young women in red vests quietly passed through each row, pausing to pour hot tea, their strides almost synchronized. Tiny plumes of steam arose from the teacups lining each table, like miniature smokestacks. It seemed fitting, because underlying all the talk of new energy was an urgency to wean China from its decades-long addiction to coal. Locke promised that shale gas would do just that: “We can make further strides to improve energy efficiency, produce cleaner energy, increase renewables, and increase supply,” he asserted. “Unconventional gas, especially shale gas, is just the start.” THERE ARE TWO MAIN REASONS behind China’s newfound zeal for gas. As Michael Liebreich, the founder of New Energy Finance, an energy market analytics firm now owned by Bloomberg LP, put it, “One is to feed the growth. There has to be energy and it has to be affordable in order to continue the growth machine. But the other one is that they’ve got to get off this coal.” Constituting a whopping 70 percent of China’s energy supply, coal has allowed the country to become the world’s second-largest economy in just a few decades. But burning coal has also caused irreparable damage to the environment and the health of China’s citizens. City officials have been forced to shut down roads because drivers are blinded by soot and smog. China’s Civil Aviation Administration ordered pilots to learn to land planes in low-visibility conditions to avoid flight delays and cancellations. Scientists wrote in the medical journal The Lancet that ambient particulate matter, generated mostly by cars and the country’s 3,000 coal-fired power plants, killed 1.2 million Chinese people in 2010. In late 2013, an eight-year-old girl in Jiangsu Province was diagnosed with lung cancer; her doctor attributed it to air pollution. And earlier this year, scientists found that up to 24 percent of sulfate air pollutants—which contribute to smog and acid rain—in the western United States originated from Chinese factories manufacturing for export. “The air quality in China has reached a kind of tipping point in the public consciousness,” says Evan Osnos, The New Yorker‘s former China correspondent and author of Age of Ambition: Chasing Fortune, Truth, and Faith in the New China. “The entire Chinese political enterprise is founded on a bargain: We will make your lives better, if you’ll allow us to stay in power.” As more Chinese citizens demand clean air and water, China’s leaders and foreign businessmen have taken drastic measures to get rid of pollution. Some local officials have tried to wash away soot by cloud seeding, a process in which chemicals are rocket-launched into clouds to make it rain. One company is developing a column of copper coils that will use electric charges to suck soot out of the air like a Hoover. Environmental officials in the northern city of Lanzhou attempted to level its surrounding mountains to let the wind blow the soot away—not to be confused with the city’s actual plan todemolish 700 mountains in order to expand its footprint by roughly the area of Los Angeles. But China’s push to wean itself from coal has also triggered a rush to develop alternative power sources. The natural gas that lies deep within its shale formations is now a top contender. By current estimates from the US Energy Information Administration, China’s shale gas resources are the largest in the world, 1.7 times those in the United States. So far, fewer than 200 wells have been drilled, but another 800 are expected by next year. By then, China aims to pump 230 billion cubic feet of natural gas annually from underground shale—enough to power every home in Chicago for two years. By 2020, the country expects to produce as much as 4.6 times that amount. It’s moving at “Chinese speed,” as one energy investment adviser put it—the United States took roughly twice as long to reach that volume. Yet just as fracking technology has crossed over from the fields of Pennsylvania and Texas to the mountains of Sichuan, so have the questions about its risks and consequences. If fracking regulations in the United States are too weak, then in China the rules are practically nonexistent. Tian Qinghua, an environmental researcher at the Sichuan Academy of Environmental Sciences, fears that fracking operations in China will repeat a pattern he’s seen before. “There’s a phenomenon of ‘pollute first, clean up later,’” he says. “History is repeating itself.” When my colleague James West and I traveled to China last September, it didn’t take long to see the toll of the country’s coal addiction: James had a burning cough by our second day. On a bullet train from Beijing to Xi’an (roughly the distance between San Francisco and Phoenix), we whizzed along at 150 miles per hour through some of China’s most polluted pockets, including the northeastern city of Shijiazhuang, where the smog registers at emergency levels for a third of the year—twice as often as in Beijing. A thick miasma hung heavy, clinging so low to fields of corn that it was hard to see where the earth met the dark, gray sky. Every few minutes we passed another giant coal-fired power plant, its chimneys spewing a continual billow of thick, white smoke. By the time of our trip, villagers living near fracking wells had already complained about the deafening noise of drilling machinery, the smell of gas fumes, and strange substances in their water. One night last April, in a small southwestern town called Jiaoshi, an explosion at a shale gas drilling rig rattled residents awake, triggering a huge fire and reportedly killing eight workers. In the wake of the accident, an official from the Ministry of Environmental Protection said, “The areas where shale gas is abundant in China are already ecologically fragile, crowded, and have sensitive groundwater. The impact cannot yet be estimated.” “WE CALL THIS SHALE COUNTY,” the driver shouted to us in the backseat as he steered the four-wheel-drive SUV up a steep mountain in Sichuan Province. The clouds faded as we climbed, revealing a quilt of farmland dotted withpingfang, or flattop houses. We drove down a road lined with new hotels, small restaurants, and hardware stores—the markings of a boomtown. Roughly the size of Minnesota, the Sichuan Basin—where many of China’s experimental fracking wells are located—is home to some 100 million people, many of them farmers. It’s not the only part of China with shale gas, butfracking requires a lot of water, and with a subtropical climate and proximity to the mighty Yangtze River, Sichuan has that, too, making it the nation’s first fracking frontier. With each turn, the road became narrower and muddier, until we stopped at a gate behind which a tall red-and-white drilling rig shot up as high as the lush mountains surrounding it. We were at a shale gas well owned by China National Petroleum Corporation (CNPC), one of the nation’s largest energy companies and its leading oil producer. Most of China was on holiday that week to commemorate 64 years since Mao declared the founding of the People’s Republic, but out here there was no sign of rest. Workers in red jumpsuits drove by in bulky trucks. A drill spiraled 3,280 feet underground in search of shale gas, screeching as it churned around the clock. An engineer whom we’ll call Li Wei greeted us, peering out from under a hard hat. In his mid-20s, with a brand new degree, Li worked for a Chinese energy firm partly owned by Schlumberger, the Houston-based oil service company. Last July, Schlumberger opened a 32,000-square-foot laboratory in the region devoted to extracting hydrocarbons from shale gas resources. Like many other engineers at China’s new wells, Li had never worked on a fracking operation before. We watched as he shooed away neighborhood kids playing by a brick structure straddling a pool marked “hazard” as though it were their tree house. At first, Li said, drilling here didn’t go so smoothly: “We had leaks, things falling into the well.” They had to slow down operations as a result. Still, the team planned to drill and frack about eight other new wells in the area in the coming months. China’s early fracking operations face many risks, but the incentives to keep drilling are too good to pass up. Based on early sampling, Bloomberg New Energy Finance’s Liebreich estimates that China is currently extracting shale gas at roughly twice the cost of the United States. Analysts expect those costs to fall as China gains experience, but even at current levels, shale gas production has been up to 40 percent cheaper—and geopolitically more desirable—than importing gas. As China’s demand for natural gas continues to grow—between 2012 and 2013 it grew at 15 times the rate of the rest of the world’s—domestic reserves will become increasingly important, says Liebreich: If China can continue to extract shale gas at the current cost, that “would be a game-changer.” The “golden age” of natural gas that took root in North America, the International Energy Agency declared in June, is now spreading to China. All that growth comes with a steep learning curve. Fracking requires highly trained engineers who use specialized equipment to mix vast quantities of water with chemicals and sand and shoot it into the ground at high pressures, cracking the dense shale bed and releasing a mix of gas, water, and other sediments to the surface. That’s why service companies like Schlumberger and Halliburton have much to gain: China needs technology and know-how—and is willing to pay handsomely. “Selling the picks and shovels for the gold rush would be the analogy,” Liebreich says. No wonder, then, that multinational oil and gas giants have pounced. In 2012, Royal Dutch Shell inked a contract with CNPC. A company executive pledged to invest around $1 billion a year for the next several years in shale gas. BP, Chevron, Exxon Mobil, and Hess also have signed joint ventures to exploreshale prospects with Chinese energy companies. In return, Chinese companies have invested in US fracking operations. Since 2010 the Chinese energy company Sinopec, the China National Offshore Oil Corporation (CNOOC), and the state-owned Sinochem spent at least $8.7 billion to buy stakes in shale gas operations in Alabama, Colorado, Michigan, Mississippi, Ohio, Oklahoma, Texas, and Wyoming. Chesapeake Energy alone got $4.52 billion out of its deals with CNOOC. “The reason Chinese oil companies have gone after Chesapeake in the past year was because they wanted to apply the technology to tap the world’s No. 1 shale gas reserves in China,” Laban Yu, a Hong Kong investment analyst, told Bloomberg News. Whether or not China will be able to replicate the American shale gas revolution, it is clearly determined to try. ONE HUMID AND DRIZZLY NIGHT, James and I found ourselves in Chongqing, a hilly metropolis on the Yangtze whose population is more than triple that of New York City. Chongqing’s GDP grew an astonishing 12.3 percent in 2013, 4.6 points higher than the runaway Chinese economy as a whole. Its skyline looks like every major world city smashed into one—including near full-size replicas of the Golden Gate Bridge and the Empire State Building. The area is also home to castles modeled after those in France’s Loire Valley, as well as “Foreigner Street,” a 24/7 theme park where visitors can wander through an Egyptian pyramid haunted house, play mahjong by a Venetian canal, or sing kar­aoke under Rio de Janeiro’s Christ the Redeemer. Foreigner Street also boasts a 1,000-toilet public bathroom, the world’s largest. Aerial view of skyscrapers and high-rise buildings in Chongqing, China, August 27, 2013 Chang xu/Imaginechina/AP Chongqing is one of the fastest-growing cities in the world, in both height and sprawl, with a half-million new residents arriving each year. It is something of a gateway to China’s vast and relatively undeveloped west, booming like Chicago in the late 19th century. Its per capita natural gas consumption rate is one of the highest in the country and is currently rising by 8.5 percent a year, according to a report by the US Environmental Protection Agency. Much of the natural gas produced in Sichuan’s fields ends up here. The city’s officials expect that the municipality will need 530 billion cubic feet of natural gas by 2015—2.5 times the figure in 2011. Chongqing’s urban center is only 200 miles from the mountainside fracking fields we visited, but it might as well have been a different planet. From our hostel, we followed the neon lights until we reached Jiefangbei, a glitzy shopping district named after the tower it encircles, built in the 1940s to commemorate victory over the Japanese during World War II. Now banks, hotels, and skyscrapers dwarf the monument, their electric facades flashing the night sky, their tops fading into the clouds. People clutching umbrellas hurried past the Louis Vuitton, Cartier, and Gucci stores that were studded with giant lightbulbs. Chongqing’s unbridled growth is paralleled by a widening wealth gap and rampant corruption. It’s a place where laobans—bosses—reserve $100 tables and drink $200 bottles of Moët & Chandon at nightclubs mere blocks from where porters haul shipments of clothes or steel goods from the riverbanks to shops atop the city’s steep hills for a few pennies. It’s also so overrun by triads—Chinese mafias sometimes deployed by the government as backup muscle—that when the city cracked down on crime in 2009, one criminologist estimated that at least 77 officials were arrested for colluding with gang members and protecting them from the law. “Let some get rich first, and others will follow” is the philosophy that has driven China’s economic reforms since 1979. But the disparity between rich and poor has grown so much that, during a meeting of China’s top political advisers earlier this year, one attendee opined that the quality of life for 90 percent of peasants was no better than it was 40 years ago, in part due to burdensome medical expenses and limited access to education. In April, researchers at the University of Michigan calculated that in 2010, China’s Gini coefficient—a measure of income inequality—was 0.55, compared to 0.45 in the United States. The United Nations considers anything above 0.4 a threat to a country’s stability. “You’ve got this ‘damn the torpedoes’ development strategy that sets out all sorts of quotas, expectations, and productivity targets that are not constrained or balanced in any way by environmental protection or public participation to hold people to account,” says Sophie Richardson, director of Human Rights Watch’s China program. Throw in corruption, she adds, and you see a toxic mix, one that has contributed to an unprecedented level of social unrest. By the latest official estimate, China has an average of 270 “mass incidents”—unofficial gatherings of 100 or more protesters—every day. In a 2014 study of mass incidents, researchers at the Chinese Academy of Social Sciences found that they were usually sparked by pollution, land acquisitions, labor disputes, and forced demolitions. Fracking may soon join that list. Protests have already stymied drilling operations in Sichuan. From 2010 to March 2013, the Wall Street Journalreported, Shell had lost 535 days of work at 19 of its shale gas wells due to villager blockades or government requests to halt operations. “There are a lot of people in China who don’t want to take political risks—they have too much at stake,” Osnos says. “But when it comes to something as elemental as their health, and that’s what pollution really is about, then they’re willing to take a risk.” DESPITE BEING TOUTED AS A CLEANER alternative to dirty coal, fracking in China comes with plenty of environmental problems. The country’s shale gas lies deeper underground and in more complex geologic formations than those deposits in the flatlands of Pennsylvania, North Dakota, or Texas. As a result, researchers estimated that the Chinese wells will require up to twice the amount of water used at American sites to crack open the reserves. Indeed, researcher Tian Qinghua points out that it’s hard to imagine how there will be enough water to support an American-style fracking boom in a country withless water per capita than Namibia or Swaziland, where land twice the size of New York City turns to desert every year. Today more than a quarter of the country has already dried up, the equivalent of about a third of the continental United States. An engineer who formerly designed cigarette and paper factories in the 1990s, Tian—who is in his 50s with spiked hair, rectangular glasses, and a professorial air—traces his environmental conversion back to the time he trained a group of technicians from Burma at a sugar factory in Yunnan Province. If they built a factory like this one back home, they asked him, would their river become black like the Kaiyuan River? “I began to doubt my career,” he told us, sipping hot green tea out of a glass beer stein. “All the factories I designed were heavy polluters.” He quit his job and began pursuing environmental research. “I wanted to pick a career I could be proud of by the time I retire,” he said. Anatomy of a Fracking Site In addition to his concerns about fracking’s enormous appetite for water, Tian also worries about its waste: the chemical-laden water that comes back out of the rock with the natural gas. In the United States, it is typically stored in steel containers or open pits and later injected underground in oil and gas waste wells. In China’s early wells, wastewater is often dumped directly into streams and rivers. If fracking—most of which takes place in China’s breadbasket—contaminates water or soil, Tian argues, it could jeopardize the nation’s food supply. In a seismically active area like Sichuan, leaks are a major concern: Even a small earthquake—which, emerging evidence suggests, wastewater injection could trigger—might compromise a well’s anti-leak system, causing more pollution. In the past year alone, more than 30 earthquakes were recorded in the Sichuan area. In 2012, Tian and his team from the Sichuan Academy of Environmental Sciences proposed environmental standards for fracking in the province. Lacking financial and political support from the government, the proposal languished in the bureaucratic process and never became law. In June, Beijing officials announced that China will adopt new standards for shale gas development before the end of this year. But without proper enforcement, Tian says the standards will not necessarily prevent China’s growing fracking industry from discharging waste and pollution—a cost he fears the environment can’t afford. BACK AT THE GUESTHOUSE COMPOUND in Xi’an one evening, after the conference had adjourned for the day, we sat for a lavish banquet of salty braised greens, fried eggplant, steamed fish, and roasted pork. A thin film of soot clung to the marble floors, tablecloths, and curtains. I shared a table with Ming Sung, a lean, wispy-haired man in his late 60s who serves as the Asia-Pacific chief representative for Clean Air Task Force, a Boston-based partnership between environmental advocates and the private sector that’s focused on reducing air pollution and greenhouse gas emissions. Sung, who spent 25 years as an engineer and manager for Shell, now splits his time between Texas and China, helping US and Chinese oil and gas companies lower their emissions. Sung told us that shale gas, despite its reputation as a cleaner fuel, could be a huge pollution problem, if the technology wasn’t handled correctly. For example, he says, if “you don’t seal the wells properly, methane will leak.” Although natural gas can generate electricity at half the carbon dioxide emissions of coal, methane is as much as 84 times more potent than carbon dioxide as a greenhouse gas over a 20-year period. (Some scientists argue that carbon dioxide is still more potent because it lasts longer in the atmosphere than does methane, which has an atmospheric lifetime of 12 years.) The EPA estimates that drilling for natural gas emits 0.04 to 0.30 grams of methane per well per second in the United States, the annual greenhouse gas equivalent of as many as 24 million cars. But beyond the mechanical risks of fracking, there’s a more fundamental problem: Shale gas might not even significantly reduce China’s coal dependence. In the United States, fracking proponents have argued that natural gas is crucial to help with the shift from the dirtiest fossil fuels to renewable resources. But that argument falls apart in China. Unlike what happened in the United States, the Energy Information Administration’s future projections of China’s energy demand suggest that in 2040, coal will continue to dominate while natural gas, even with a golden era, will fuel only 8 percent of demand. “The whole pie is growing so rapidly that you still see a very carbon-intensive mix,” says Rachel Cleetus, a senior economist at theUnion of Concerned Scientists. As China continues to grow its economy and expand its cities, it will need every resource it can get—coal, gas, solar, wind, hydropower, and nuclear. James Fallows, a senior correspondent at The Atlantic who spent many years covering China, notes that the Chinese government “is pushing harder on more fronts than any other government on Earth” to develop energy sources other than coal. “The question is, will they catch up? Who will win that race between how bad things are and how they’re trying to deal with them?” Despite all these unknowns, the Obama administration is now encouraging other countries to tap their shale reserves. A year after Obama and Hu announced their shale gas agreement, in 2010, the State Department launched the Global Shale Gas Initiative, an “effort to promote global energy security and climate security around the world,” as one researcher put it. As a JPMorgan research memo stated, “Unless the popular environmental concerns are so extreme, most countries with the resources will not ignore the [shale gas] opportunity.” TOWARD THE END OF OUR TRIP, we visited a village near Luzhou, a port city on the Yangtze with a population bigger than Los Angeles. We met a middle-aged woman named Dai Zhongfu, who told us that in 2011, Shell and PetroChina set up a shale gas well right next to her house. Standing under the shade of her plum tree and sporting a cropped haircut and a navy blue windbreaker, Dai said that occasionally someone would show up here and take a water sample from her well. They never identified themselves or returned with the results. By the time we arrived, Dai and her neighbors had grown wary of outside visitors; when we first met, her neighbors mistook us for water testers and advised her not to bother talking to us. As the drilling continued, Dai said, her groundwater started to run dry, and now only rain replenished it. She doubted the water was fit for drinking. “After you use it, there’s a layer of white scum clinging to the pot,” she said. They couldn’t even use it to cook rice anymore. “You tell me if there’s been an impact!” When I asked Dai why she and her neighbors hadn’t protested, she said, “You know that we rural folk really have no recourse.” The drilling was over, and now that the well was producing, all that was left were a few surveillance cameras and a concrete wall. “Now there’s no chance they’ll pay attention to us—where we get our drinking water, how we use it,” Dai said. “People here have been abused so much that they’re afraid.” ∎ This story was supported by a Middlebury College Fellowship in Environmental Journalism and a grant from the Fund for Environmental Journalism. Additional research by Lei Wang. Translations by Evan Villarrubia, Y.Z., and friend. Video camera icon designed by Thomas Le Bas from the Noun Project. Video production by James West. Web production by Jaeah Lee.

Continued here – 

Deep Inside the Wild World of China’s Fracking Boom

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Deep Inside the Wild World of China’s Fracking Boom

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California (finally) gives cyclists a little more room to ride

BUFF IS BEAUTIFUL

California (finally) gives cyclists a little more room to ride

17 Sep 2014 7:38 PM

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Thanks, California! You are now the 24th state to require that drivers pass a cyclist with at least three feet of clearance. Local officials even have a snazzy name for the mandated breathing room: the buffer zone.

Until now, California’s only buffer rule advised cars to pass “at a safe distance” — and “safe,” as everyone knows, is relative. The penalty for ignoring the buffer zone is only $35. But hey, small victories. The fine jumps to $220 if a cyclist is injured in the zone.

More from the Los Angeles Times:

Colin Bogart, the programs director for the Los Angeles County Bicycle Coalition, a cycling advocacy organization … said he hopes that the law will encourage drivers to take a deep breath and wait before speeding past a cyclist.

“Every cyclist can cite a really harrowing moment where someone came way too close and really spooked us in the process,” Bogart said.

Truth. As a longtime California cyclist, I gotta say, the whole buffer thing had me spooked. If I cruised a few feet away from parked cars, to avoid getting doored, I’d be at the mercy of the crazy traffic behind me. If I swerved away from the crazy traffic, I’d put myself back in the line of door-flinging fire. According to the Los Angeles Times, in 2012, 5,000 cyclists were injured or killed in Los Angeles County alone.

But no worries, bike haters, the legal language around this stuff will still be nice and vague:

Under the new law, if traffic is too heavy to change lanes — or if other conditions make a three-foot buffer impossible — drivers must slow to a “reasonable and prudent” speed and wait to pass until the cyclist is safe.

“Reasonable and prudent”?! In afterwork gridlock? Ha, that’s a good one.

Source:
California’s 3-foot buffer zones for cyclists takes effect today

, Los Angeles Times.

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California (finally) gives cyclists a little more room to ride

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National Briefing | West: California: Measure to Overhaul Water Management

Gov. Jerry Brown signed legislation on Tuesday overhauling the state’s management of its groundwater supply, bringing it in line with other states that have long regulated their wells. See original: National Briefing | West: California: Measure to Overhaul Water Management

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National Briefing | West: California: Measure to Overhaul Water Management

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A Massive Hurricane Just Slammed Into Cabo

Mother Jones

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Up until now, the records set by the stunning 2014 Eastern Pacific hurricane season have been mostly academic. The storms have been strong and numerous, but they’ve been out at sea off the west coast of Mexico, and haven’t caused much damage.

That changed today, however, with Hurricane Odile—a Category 3 monster that slammed Cabo San Luca early Monday morning, only slightly weaker than its peak Category 4 strength. According to the National Hurricane Center, Odile tied a 1967 storm for the distinction of being the “the strongest hurricane to make landfall in the satellite era in the state of Baja California Sur.” Capital Weather Gang’s Jason Samenow adds that Odile’s “size, strength, and track is a worst case scenario for this region.”

At landfall, the storm had maximum sustained winds speeds of 125 miles per hour. It seems likely that it was the strongest storm on record to strike the posh resort of Cabo San Lucas: The aforementioned 1967 storm, Hurricane Olivia, took quite a different route across the Baja peninsula. It did not strengthen to its peak until it was already in the Gulf of California, between Baja and the Mexican mainland. Samenow quotes Brian McNoldy, an expert on tropical weather for Capital Weather Gang, who observes of Odile that “specifically in Cabo San Lucas, it was the most intense landfall.”

The result? Here’s a firsthand account from a storm chaser, Josh Morgerman, who was seeking refuge in a hotel:

At maybe midnight… BOOM!!!!! The entire glass wall of the lobby EXPLODED– with glass, pieces of building, everything flying to the other end of the lobby. Like an explosion in an action movie. A hotel worker and I ducked under the reception counter– I physically grabbed his head and pushed it under the counter. Glass was everywhere– my leg gashed– blood. We crawled into the office– me, the worker, and the manager– but the ceiling started to lift up. After five minutes of debate– breathing hard like three trapped animals– we made a run for it– went running like HELL across the lobby– which is now basically just OUTSIDE– and made it to the stairwell and an interior hallway. Two nice women dressed my wound….

Here’s an image of tourists huddling in a hotel stairwell:

Tourists take refuge from Hurricane Odile in a concrete resort stairwell. Victor R. Caviano/AP

As the Weather Underground’s Jeff Masters points out, if there is one more Category 3 or higher hurricane this year in the Eastern Pacific, it will tie the all-time record of eight such major hurricanes in one season, set in 1992. And there’s still roughly a third of the season to go.

Here’s what Odile looked like yesterday, shortly before landfall:

Hurricane Odile on September 4. NASA.

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A Massive Hurricane Just Slammed Into Cabo

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Dot Earth Blog: A Whale of a Recovery for California’s Blue Whales

Blue whale populations off the West Coast appear to be approaching pre-slaughter abundance. Originally posted here: Dot Earth Blog: A Whale of a Recovery for California’s Blue Whales ; ; ;

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Dot Earth Blog: A Whale of a Recovery for California’s Blue Whales

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Dot Earth Blog: In the Parching West, It’s Beginning to Feel like 1159

To find a similar period of Western drought to the current recent span, you’d have to go back to 1159. See original: Dot Earth Blog: In the Parching West, It’s Beginning to Feel like 1159

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Dot Earth Blog: In the Parching West, It’s Beginning to Feel like 1159

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Earthquake Warning Systems Exist. But California Won’t Pay for One.

Mother Jones

As Bay Area residents clean their streets and homes after the biggest earthquake to hit California in 25 years rocked Napa Valley this weekend, scientists are pushing lawmakers to fund a statewide system that could warn citizens about earthquakes seconds before they hit.

California already has a system, called ShakeAlert, that uses a network of sensors around the state to detect earthquakes just before they happen. The system—a collaboration between the University of California-Berkeley, Caltech, the US Geological Survey (USGS), and various state offices—detects a nondestructive current called a P-wave that emanates from a quake’s epicenter just before the destructive S-wave shakes the earth. ShakeAlert has successfully predicted several earthquakes, including this weekend’s Napa quake. It could be turned into a statewide warning system. But so far, the money’s not there.

“For years, seismic monitoring has been funded, essentially, on a shoestring,” says Peggy Hellweg, operations manager at UC-Berkeley’s seismological lab.

Maintaining ShakeAlert in its current state costs $15 million a year—a tiny fraction of the estimated $1 billion in damage caused by the Napa quake. Turning it into a statewide early-warning system would require installing new earthquake sensors throughout the state, building faster connections between sensors and data centers, and upgrading the data centers themselves. Since many of California’s population centers, including the Bay Area, sit on fault lines, a warning system would likely give residents little time to prepare, ranging “from a few seconds to a few tens of seconds,” depending on a person’s proximity to the earthquake’s epicenter, according to ShakeAlert’s website—not enough time to leave a large building, but perhaps enough to take cover under a desk or table. Warnings could be deployed via text messages, push notifications, or publicly funded alert systems. Setting the whole thing up could cost as much as $80 million over five years—and keeping it running would cost more than $16 million annually, according to a USGS implementation plan published earlier this year.

In September 2013, the California legislature passed a bill requiring the state’s emergency management office to work with private companies to develop an early warning system, but forbade it from pulling money from the state’s general fund. The effort got a boost last month when the House appropriations committee approved $5 million for the system, the first time Congress has allocated money for a statewide system. But the project is still short on funding.

An earthquake early-warning system would not be a unprecedented: Similar systems already exist in China, India, Italy, Romania, Taiwan, and Turkey. In Mexico City, a warning system connected to sensors 200 miles to the south gave residents two minutes’ warning before a magnitude 7.2 earthquake struck earlier this year—enough time for many to leave buildings and congregate in open areas.

More than 200 people were injured following last weekend’s Napa earthquake, 17 of them seriously, according to the San Francisco Chronicle. Among those hit was a boy who was hit by debris from a falling chimney.

On Monday, the USGS said the likelihood of a “strong and possibly damaging” aftershock (magnitude 5.0 or higher) occurring within the next week was around 29 percent.

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Earthquake Warning Systems Exist. But California Won’t Pay for One.

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