Tag Archives: people

How Should We Talk About Racism?

Mother Jones

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.0 Transitional//EN” “http://www.w3.org/TR/REC-html40/loose.dtd”>

Steve Randy Waldman picks up today on a brief Twitter disagreement from a few days ago. Here’s (part of) his response to my contention that racism was at the heart of Britain’s vote to leave the EU:

It may or may not be accurate to attribute the political behavior of large groups of people to racism, but it is not very useful. Those people got to be that way somehow. Presumably they, or eventually their progeny, can be un-got from being that way somehow. It is, I think, a political and moral error to content oneself with explanations that suggest no remedy at all, or that suggest prima facie problematic responses like ridiculing, ignoring, disenfranchising, or going to war with large groups of fellow citizens, unless no other explanations are colorable.

….It seems to me that the alleged “good guys” — the liberal, cosmopolitan class of which I myself am a part — have fallen into habits of ridiculing, demonizing, writing off, or, in our best moments, merely patronizing huge swathes of the polities to which we belong. They may do the same to us, but we are not toddlers, that is no excuse. In the United States, in Europe, we are allowing ourselves to disintegrate and arguing about who is to blame. Let’s all be better than that.

I don’t have a good answer to this, and I’ve struggled with it for some time. On the one hand, the truth is important. If I believe that racism is an important driver of a political movement (Brexit, Donald Trump), then I should say so. It’s dishonest to tap dance around it just because it’s uncomfortable or politically unhelpful.

At the same time, it usually is politically unhelpful. Accusations of racism tend to end conversations, not start them—and, as Waldman says, implicitly suggest that our problems are intractable. What’s more, there’s a good case to be made that liberals toss around charges of racism too cavalierly and should dial it back. In fact, you can go even further than that. Politically, liberals might very well be off never using the R-word again.

So: should we tell the truth as we see it even if it rarely leads to any useful outcome? Or adopt softer language that skirts the issue but has a better chance of prompting engagement from non-liberals? I don’t know. But speaking just for myself, I generally try not to ridicule or demonize “huge swathes” of the country. Instead, I prefer to put the blame where I mostly think it belongs. In the post Waldman is referring to, for example, I said this about Brexit:

At its core, it’s the last stand of old people who have been frightened to death by cynical right-wing media empires and the demagogues who enable them—all of whom have based their appeals on racism as overt as anything we’ve seen in decades. It’s loathsome beyond belief, and not something I thought I’d ever see in my lifetime. But that’s where we are.

People are people. To some extent, we’re all prisoners of the environments we were raised in and the trials we’ve been through over the course of our lives. That might call for empathy and understanding as much as it calls for censure. But one thing it doesn’t excuse is politicians and media personalities who very much know better but cynically appeal to racial sentiment anyway, either for ratings or for votes. Calling out these folks for appealing to racism—or even just tolerating it—is almost certainly useful. It might not happen fast, but eventually they can be embarrassed into cutting it out. It sure is taking a long time, though.

Visit link – 

How Should We Talk About Racism?

Posted in Brita, Citizen, FF, GE, LG, Mop, ONA, Uncategorized, Venta | Tagged , , , , , , , , , | Comments Off on How Should We Talk About Racism?

After mega-heatwave, Los Angeles faces mega-wildfire

A Los Angeles County fire helicopter makes a night drop while battling the Fish Fire. REUTERS/Gene Blevins

After mega-heatwave, Los Angeles faces mega-wildfire

By on Jun 22, 2016Share

Two fires erupted just a few miles apart near Southern California’s Angeles National Forest on Monday, prompting the evacuation of hundreds of Los Angeles County residents. The fires, collectively dubbed the San Gabriel Complex Fire, raged unchecked across more than 5,000 acres of parched canyons and foothills throughout Monday night and Tuesday.

The first of the twin blazes, named the Reservoir Fire, was ignited on Monday morning around 11 a.m., when a car went off the road and plummeted to the bottom of a canyon near the Morris Reservoir, where it ignited. The second fire, the Fish Fire, erupted about an hour later a few miles away, cause unknown.

As of Wednesday morning, 48 hours after the first fire erupted, the San Gabriel Complex Fire has been just 10 percent contained, local news sources report. Smoke from the San Gabriel Complex Fire was visible across Los Angeles, as far as south L.A. Local authorities issued air pollution warnings throughout the San Gabriel and San Bernadino areas.

Meanwhile, two hours north of L.A., firefighters continued battling a weeklong, 8,000-acre wildfire near Santa Barbara. To the south, San Diego’s Border Fire is entering its fourth day. Years of drought and a scorching heatwave throughout the region early this week created a veritable tinderbox for the blazes, and climate change is only making things worse. In total, Cal Fire reported on Tuesday that 4,700 firefighters were battling six wildfires across the state.

Find this article interesting?

Donate now to support our work.

Get Grist in your inbox

Original article: 

After mega-heatwave, Los Angeles faces mega-wildfire

Posted in alo, Anchor, Everyone, FF, GE, LAI, ONA, Uncategorized | Tagged , , , , , , , | Comments Off on After mega-heatwave, Los Angeles faces mega-wildfire

Desperate for cash, Trump turns to the coal industry

Black gold

Desperate for cash, Trump turns to the coal industry

By on Jun 21, 2016Share

What’s a candidate to do when he’s strapped for cash and still 139 days out from election day? If you’re Donald Trump, and you don’t want to entirely self-finance, the answer to that question might lie in a business whose product has been called “black gold.”

Trump pulled in just $3 million in individual contributions and reported having only $1.3 million in the bank at the end of last month, meaning he’s got less cash on hand than either of his former rivals Ted Cruz or Ben Carson. Clinton’s fundraising, meanwhile, dwarfs Trump’s by nearly 40 times.

But Trump’s got a plan. His first move after the abysmal fundraising report was to announce that he’s holding an invitation-only fundraiser in West Virginia coal country next Tuesday, hosted by mining magnate CEO Robert Murray. Murray, one of the largest independent coal operators in the U.S., only endorsed Trump after his first-choice candidate Cruz dropped out. His ringing endorsement of Trump was to say he’s “all we’ve got.”

Despite his absolute lack of knowledge about the coal industry, Trump feels comfortable enough to turn to the coal industry after a barrage of bad press. The magnates are looking to boost Trump’s coffers, even though he can’t do much to stop the industry-wide free fall.

Find this article interesting?

Donate now to support our work.

Get Grist in your inbox

View original article:  

Desperate for cash, Trump turns to the coal industry

Posted in alo, Anchor, FF, G & F, GE, LG, ONA, PUR, solar, Uncategorized | Tagged , , , , , , , , | Comments Off on Desperate for cash, Trump turns to the coal industry

One Side In the Ad-Blocker Wars Is Doomed

Mother Jones

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.0 Transitional//EN” “http://www.w3.org/TR/REC-html40/loose.dtd”>

MoJo editor Clara Jeffrey points me to this today:

Ad blocking has become a hot-button media issue as consumers push back on perceived ad overload and tracking mechanisms across the internet. Research firm Ovum estimates that publishers lost $24 billion in revenue globally last year due to ad blocking.

Hmmm. $24 billion. I wonder how research firm Ovum came up with that number? Let’s hop over and—oh, hold on. Just wait a few years and we’re headed toward Armageddon:

Players in the digital publishing industry can’t stop talking about ad blocking. And they shouldn’t — according to Ovum’s new Ad-Blocking Forecast, the phenomenon will result in a 26% loss in Internet advertising revenues in 2020, which equates to $78.2bn globally. However, if publishers act now, that percentage could be as little as 6%, or $16.9bn. The question is: How can publishers make that much of a difference?

Yikes! I’ve put this forecast into handy chart form since numbers always look more official when you do that. But I still don’t know how Ovum came up with these figures, since I’m not a client and don’t have access to their reports. Which is fair enough. Nonetheless, I’m intrigued by this:

To take back control, publishers need to show consumers why advertising is needed and that it can be a positive addition to content.

….Publishers also need to work with advertisers to improve the consumer experience. The quality of the adverts is a major issue for many consumers. There are not enough examples of web-delivered adverts that enhance the experience for the reader….Forcing adverts on consumers through ad reinsertion or by blocking users of ad blockers from accessing content will have a negative long-term effect….Ovum predicts that the ad blockers — with input from a network of unpaid developers — will win the battle and ad blockers will remain more advanced than the anti-ad blockers in the long term.

Not only will websites that try to force the issue risk annoying consumers further but these websites also risk driving readers toward their competitors who don’t require ad blockers to be switched off or who provide an alternate means of paying for content.

I’d like to make fun of this, but it’s actually decent advice. The current hysteria over ad blockers reminds me of the hysteria over TiVo when it first arrived in 1999—which itself was just an updated version of the hysteria over VCRs back in the 80s. If people can record shows, they’ll skip the ads! We’re doomed!

But no. TV ad revenue has been surprisingly stable since 1999 despite a decline in viewership. The big problem, it turns out, isn’t the ad skippers, it’s the number of people watching TV in the first place. I suspect the same is true of online journalism. Ad blockers aren’t the problem, readership is. Provide a well-targeted audience and advertisers will pay for it. The folks who skip the ads probably weren’t very good sales prospects anyway.

In any case, it doesn’t matter: Ovum is almost certainly correct that ad-blockers will win the war against ad-blocker-blockers, which means that online sites are waging a losing battle that does nothing but piss off their customers. So cut down on the quantity of ads and target them better instead. That may or may not work, but it’s likely to work a lot better than continuing to fight the ad-blocker wars.

More:

One Side In the Ad-Blocker Wars Is Doomed

Posted in FF, GE, LG, ONA, Uncategorized, Venta | Tagged , , , , , , , , , | Comments Off on One Side In the Ad-Blocker Wars Is Doomed

One Crazy Fact That Science Says Could Decide Game 7 of the NBA Finals

Mother Jones

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.0 Transitional//EN” “http://www.w3.org/TR/REC-html40/loose.dtd”>

When the Golden State Warriors and the Cleveland Cavaliers tip off Sunday night for Game 7 of the NBA Finals, don’t be dismayed if your team is slightly behind at half time. In fact, it might be a good thing.

That’s the surprising finding of a study that Jonah Berger—a marketing professor at the Wharton School of the University of Pennsylvania—published several years ago. Along with his colleague Devin Pope, Berger found that NBA teams that were losing by just one point at the end of the second quarter were more likely to win than teams leading by a point. Why? On this week’s episode of the Inquiring Minds podcast, Berger tells host Indre Viskontas that it all comes down to motivation. “They say, ‘I’m almost there, I’m close to winning, but I’m not there yet,” says Berger. “It encourages them to work harder.”

It’s a phenomenon that goes beyond basketball and that, according to Berger, has serious real-world implication. As he and Pope wrote in the New York Times in 2009:

Understanding what motivates employees, researchers and, yes, sports teams, has important implications. Encouraging people to see themselves as slightly behind others should increase motivation. Companies competing to win contracts or research prizes would be wise to focus employees on ways their competitors are a little ahead.

Berger is known for his 2013 bestseller Contagious: Why Things Catch On, where he unpacks the social science behind why word-of-mouth publicity is better than any ad and why anti-drug commercials could actually lead to an increase in drug use. His latest book is Invisible Influence: The Hidden Forces That Shape Behavior. In it, Berger writes about the power of influence and why we conform in some situations and rebel in others. According to Berger, your attraction to a certain sports car, designer handbag, catchy pop song, or good-looking person has less to do with your actual preferences than you might think. “It also depends on social dynamics and the fact that we tend to follow others,” Berger says.

What becomes popular is seldom the just result of objective measures of quality. Berger points out that before Elvis Presley was “The King,” he was told he couldn’t sing. People told Walt Disney he wasn’t creative. And publishers repeatedly turned down J.K. Rowling’s Harry Potter before Bloomsbury picked it up in 1997. (The series made history when the seventh book sold 8.3 million copies in the first 24 hours after it was released.)

Social influence helps us form likes and dislikes, and it also fires up our competitive edge. For example, while studies show that simply educating residents on how to save energy isn’t particularly effective, hinting that they’re not “keeping up with the Joneses” can have a much bigger impact. When software company Opower informed residents on their bill that some of their neighbors were being more energy efficient than they were, it led to decreases in consumption.

So as you crowd around the television, clenching your fists during Game 7 this weekend, it’s worth remembering that the same competitive spirt driving Steph Curry and LeBron James can help you save a few bucks on your electric bill.

Inquiring Minds is a podcast hosted by neuroscientist and musician Indre Viskontas and Kishore Hari, the director of the Bay Area Science Festival. To catch future shows right when they are released, subscribe to Inquiring Minds via iTunes or RSS. You can follow the show on Twitter at @inquiringshow and like us on Facebook.

See the original article here: 

One Crazy Fact That Science Says Could Decide Game 7 of the NBA Finals

Posted in alo, ATTRA, FF, GE, LG, ONA, Radius, Uncategorized, Venta, Wiley | Tagged , , , , , , , , | Comments Off on One Crazy Fact That Science Says Could Decide Game 7 of the NBA Finals

Trump Idiocy Roundup of the Past Six Hours

Mother Jones

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.0 Transitional//EN” “http://www.w3.org/TR/REC-html40/loose.dtd”>

OK, fine, back to Donald Trump. A daily roundup apparently isn’t possible anymore. I guess we need one each for morning, afternoon, and evening. Sigh. Here’s the latest:

Donald Trump announced Monday that he was revoking media credentials from the Washington Post, another sign that he does not tolerate criticism that often comes with presidential campaigns.

Trump has previously banned Politico, BuzzFeed, the Daily Beast, the Des Moines Register and other publications from attending his press events and rallies. But the Post ban is new territory, given the paper’s historic role in covering campaigns and setting the nation’s political agenda.

Hey! Don’t forget about us! Pema Levy has also gotten herself banned from Trump events, which makes me incredibly jealous. Still, I suppose it’s only fair. Pema actually tries to get into Trump events, which is probably a necessary first step to being banned. But I might still have a shot at making one of Trump’s enemies lists, right? I assume he’s got several.

What else? In the kind of plainly unfair reporting that got the Post banned, Max Ehrenfreund wrote an entire article this afternoon about the common Trumpism, “There’s something going on.” Ehrenfreund postsplains: “That phrase, according to political scientists who study conspiracy theories, is characteristic of politicians who seek to exploit the psychology of suspicion and cynicism to win votes.” Roger that.

Then, five hours later, Jenna Johnson followed up with another entire article on the even more common Trumpism: “A lot of people are saying….” That really is probably Trump’s favorite stylistic tic. Note, however, that when he’s referring to himself, it’s always “Everyone says….” As in, “Everyone says I won the debate.” Or “Everyone says the judge has been totally unfair.” Nobody ever asks him to name any of these people who are saying this stuff, of course. I guess that would be rude or something.

Finally, today brings a new study from the Shorenstein Center on Media, Politics and Public Policy. It’s worth a read, but my favorite part is the chart on the right. It relies on data from Media Tenor, so it hasn’t been cherry picked by the researchers themselves. It shows that (a) only a tiny amount of primary campaign coverage was devoted to issues, (b) of that coverage, Donald Trump’s was 57 percent positive or neutral (!), and (c) Hillary’s was 84 percent negative. That’s issue coverage. Hillary wasn’t just savaged on her tone or her clothing or her poll numbers. She was savaged on the issues, the one place where practically everyone agrees she’s strong and knowledgable. Even if you disagree with her—and that isn’t supposed to affect media coverage—she knows what she’s talking about.

And this wasn’t driven just by Emailgate or Benghazi or whatnot: “Even the non-scandal portion of Clinton’s issue coverage—what she was saying on trade, jobs, foreign policy, and the like—was reported more negatively than positively. Clinton was the only one of the major candidates whose policy platform generated an unfavorable balance of news coverage.

And people wonder why she avoids the press. Maybe if they treated her with the same dignity and respect they reserve for Donald Trump’s deep and profound knowledge of the issues, she’d open up a bit.

Link – 

Trump Idiocy Roundup of the Past Six Hours

Posted in alo, Everyone, FF, GE, LAI, LG, ONA, Uncategorized, Venta | Tagged , , , , , , , , , | Comments Off on Trump Idiocy Roundup of the Past Six Hours

Here Are 25 Statements Republicans Gave About the Massacre in Orlando. Guess Which Word None of Them Used?

Mother Jones

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.0 Transitional//EN” “http://www.w3.org/TR/REC-html40/loose.dtd”>

In the aftermath of Sunday’s horrific shooting at Pulse nightclub in Orlando that killed 49 people and injured 53 others, many politicians have extended condolences to the families of the victims and expressed solidarity with the city of Orlando. President Obama addressed the nation from the Oval Office on Sunday, and all three remaining presidential candidates issued statements condemning the attack.

But among responses from conservatives, there’s a trend worth noting: They repeatedly fail to acknowledge that the shooting victims were targeted because they were gay or transgender. Dozens of statements from lawmakers acknowledge “the victims and their families” without mentioning what the victims had in common. Others highlight the role of Islamic radicalization but ignore blatant homophobia. Take a look at these 25 statements on the shooting that sidestep the identity that the victims shared.

Originally from:  

Here Are 25 Statements Republicans Gave About the Massacre in Orlando. Guess Which Word None of Them Used?

Posted in bigo, Everyone, FF, GE, LG, Mop, ONA, Radius, Uncategorized, Venta | Tagged , , , , , , , , , , | Comments Off on Here Are 25 Statements Republicans Gave About the Massacre in Orlando. Guess Which Word None of Them Used?

Here’s How to Survive Cicada Season

If cicadas make your skin crawl, you’re luckyfor about 17 years, that is. That’s how long the “Brood V, Magicicada periodical” cicada lies dormant in the ground, pretty much out of sight and mind.

But then that 17th year happens and watch out! Billions of them crawl up out of the earthto mate, swarming and singing and flying helter skelter, landing on porches, in trees, in the back seat of your car and maybein your hair. And if one bug bugs you, the hordes that are Brood V will probably throw you into a tizzy.

Unfortunately, 2016 is the year when the cicadas, of the order Hemiptera in the Cicadidae family, are supposed to show up. And it won’t be just a few. They can reach a density of 1.5 million cicadas an acre in some areas, reports the Washington Post.

And man, will they make a lot of racket. With so many insects on the loose at one time, they generate what the Post described as a “menacing hum-whistle.” Think of the normal nighttime din you’re used to from a relatively low population of crickets and other bugsand magnify it by about 1,000. You can listen to a cicada “sing” herebut keep in mind, that’s just one. When a few million of them start flexing their tumbals, the drumlike organs found in their abdomens, the noise can be overwhelming.

The good news is, these cicadas are completely harmless. They don’t chew leaves, so while they may alight en masse on branches and bushes, they won’t devour them.

They don’t actually stick around very long, either. While we’re plagued with mosquitoes and flies from early spring until the first frost, these cicadas will only last about six weeks. They emerge and mate. Then the female lays fertilized eggs on live small twigs. Six weeks later the eggs will hatch and nymphs will emerge. The nymphs then fall from the trees and burrow into the ground to a depth of between six and 18 inches. There they’ll stay for the next 17 years, feeding on the juices they find in plant roots.

Here’s another benefit: cicadas don’t sting or bite, so unless they freak you out because they’re so big and garish-looking, you have nothing to fear from them.

But…if flying, noisy insects do give you the heeby-jeebies, here are some suggestions to help you tolerate the Brood V onslaught:

Take a vacation. Brood V cicadas are mostly restricted to the eastern seaboard. This year, reports Cicadamania.com, they’ll be primarily in Maryland, New York, Ohio, Pennsylvania, Virginia and West Virginia. If you live in these states, and the cicadas really freak you out, temporarily relocate, or vacation in the south, Midwest, Great Plains or Rockies if you can. If you’ve always wanted to visit California, now may be the time.

Minimize your exposure. Keep doors and windows closed, including those of your car, so the cicadas can’t fly into your space. If a cicada does get into your house, put a jar over it, use the top to push the cicada inside, then take the jar outside and dump it out. You can also keep a jar in your car in the event you need to get the bug outside. NOTE: It’s less traumatic to trap and release the insect than to kill it and clean up the mess. I know this from personal experience.

Wear earplugs to sleep. If the noise of a billion cicadas singing becomes intolerable, close your windows and wear ear plugs to bed.

Drown them out with the radio or white noise. Keep a radio playing or use a white noise app on your mobile device to help mask the cicadas’ singing.

Tackle your phobia head on. Psychology Today recommends a five-step process: read about cicadas until they become familiar; look at their pictures; get a toy cicada and keep it around you; go to an insect zoo or natural history museum where you can observe cicadas either in real life or on display; if possible, hold a live cicada. This kind of “behavior therapy” can help you overcome the anxiety you feel when you see a cicada.

One thing Cicadamania recommends you DON’T do is eat cicadaseven though millions of people in Asia and Africa regularly dine onthese creatures. The insects bioaccumulate mercury, so ingesting them could give you a concentrated dose. Plus, they’ve been down in the dirt for 17 years, where they may also have been consumingpesticides and fertilizers, warns The Atlantic. Lastly, you could choke on their body parts, which can be hard and sharp.

Far better to enjoy cicadas for what they are: a phenomenon of Nature you’ll only have the chance to witness once every 17 years, if that.

Disclaimer: The views expressed above are solely those of the author and may not reflect those of Care2, Inc., its employees or advertisers.

Read original article:

Here’s How to Survive Cicada Season

Posted in alo, FF, G & F, GE, LAI, LG, Northeastern, ONA, PUR, Radius, The Atlantic, Uncategorized | Tagged , , , , , , , , , , | Comments Off on Here’s How to Survive Cicada Season

In a Googol Years, Our Universe Will Be Empty

Mother Jones

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.0 Transitional//EN” “http://www.w3.org/TR/REC-html40/loose.dtd”>

The universe will die. Eventually it will become nothing. In roughly a quadrillion years, a last star will give its last twinkle, and black holes will devour everything before they completely evaporate. And in a googol years (that’s 10 to the hundredth power, which is a lot), the universe will be empty. Physicists speculate that emptiness will last for an infinite time period.

The universe, both its origin and its end, is the topic for this week’s Inquiring Minds podcast, where neuroscientist Indre Viskontas talks with Sean Carroll, a theoretical physicist and professor at CalTech with a background in cosmology, gravity, and extra dimensions. You can listen to their full conversation below:

Here are some highlights from the interview:

The Big Bang might not have been the beginning. Humans love to put things in chronological order. We are slaves to our definitions of past, present, and future. But the inevitable passage of time isn’t a fundamental law for physics. So the very thing we label as the beginning, the Big Bang 13.8 billion years ago, may not have been the true start. “The universe could be eternal, or it could have had a beginning…Our theories just aren’t good enough to extrapolate backward.”

The end may not be the end, either. And even though the universe will eventually be gone, that doesn’t mean it will be the complete end. Little pieces—baby universes, if you will—can “pinch off,” Carroll says, and start their own universes. Ours could have come from this process. “We don’t know why our early universe was so small, so tiny,” says Carroll. “One possible explanation is that it came out of a preexisting space time that was just sort of sitting there quietly.”

We aren’t beings, we’re processes. The thought of being a human may be nice, but Carroll breaks it down in terms fit for a physicist. Our bodies are nothing but chemical reactions that occur while we’re alive—and, after that, different chemical reactions that happen when we die. An average life span consists of about 3 billion heartbeats. For some, this perspective might seem depressing. After all, what’s the point of those heartbeats when weighed against the gravity of the universe? (See young Alvy Singer below, for example.)

But for Carroll, it’s just the opposite. “If you think that all you get are those 3 billion heartbeats, then what happens here—to your life, to the people you know, and to the world you can affect—that matters enormously to me,” he says.

So yes, Alvy, the universe is expanding, but you still have to do your homework.

Inquiring Minds is a podcast hosted by neuroscientist and musician Indre Viskontas and Kishore Hari, the director of the Bay Area Science Festival. To catch future shows right when they are released, subscribe to Inquiring Minds via iTunes or RSS. You can follow the show on Twitter at @inquiringshow, like us on Facebook, and check out show notes and other cool stuff on Tumblr.

View original post here: 

In a Googol Years, Our Universe Will Be Empty

Posted in FF, GE, LAI, LG, ONA, Oster, Radius, Safer, Uncategorized, Venta | Tagged , , , , , , , , , , , | Comments Off on In a Googol Years, Our Universe Will Be Empty

Economies of Scale: Smart Ideas to Fight Fish Fraud

Mother Jones

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.0 Transitional//EN” “http://www.w3.org/TR/REC-html40/loose.dtd”>

When you buy fish from the grocery store, it’s not always clear exactly what you’re getting. The industry is fragmented and murky, plagued by seafood fraud—when fishermen or processors take cheaper, lower quality fish and disguise or mislabel it to try and make more money. Don’t count on regulators to catch this deception. In 2009, the Government Accountability Office took a hard look at the three agencies responsible for detecting seafood fraud, and concluded they were failing to “effectively collaborate with each other”—putting consumers’ wallets and health at risk.

Monica Jain, the founder and executive director of Manta Consulting Inc.—and also our guest on this week’s episode of Bite—believes innovative businesses may hold the key to solving some of the industry’s woes. Drawing on a background in marine biology and decades of experience in environmental consulting, in 2013 Jain founded the Fish 2.0 conference, which pairs smart seafood start-ups with investors looking to make an impact.

At Fish 2.0 2015, held at Stanford in November, entrepreneurs from 37 companies pitched everything from portable algae farms to skateboards made from reclaimed nylon fishing nets to a room of tony impresarios.

“Take out your duct tape, paper clips, tools,” urged Jain in her opening speech. “Think like this guy!” she exclaimed, as the screen behind her flashed to a cheesy poster for MacGyver, the ’90s television show about the secret agent whose name has become synonymous with resourcefulness in any situation. “If we all do it, I think we can change the future of the oceans.”

Several of the companies that pitched at Fish 2.0 focused on making seafood more transparent and safer to eat. Here are a few that just might have landed the next big idea:

Better tracking: Vessel tracking systems are little boxes placed on boats that work with GPS and satellite systems to follow where fish is being caught. Some new versions have cameras that capture footage, says Jain, helping to show whether the boat is complying with quotas, using the right gear, and throwing bycatch—sea creatures caught accidentally—back into the ocean. Pelagic Data Systems makes a solar-powered box that sends data via cellular networks, marketed to small-scale fishermen who can’t necessarily afford fancy new technology. The company hopes to make it easier for fishermen to gather and pass along information about what they catch.
Snazzier transparency tools: TRUFish hopes to create “fraud-free” fish. The company’s founder, Roxanne Nanninga, teamed up with a lab at Duke University to use DNA-sequencing to verify the true genetics of any type of fish, “fresh or frozen,” no matter what’s on the label.
Thoughtful brands: Let’s be honest—not many of us know how to distinguish tilapia from cod or halibut after it’s been skinned, fileted, and frozen. So it can be tricky to know when we’re the victims of seafood fraud. Several seafood brands now provide customers with detailed information about a fish filet’s source. California-based Salty Girl Seafood (deemed the early stage business with the “strongest market potential” at last year’s Fish 2.0 competition) sells pre-marinated filets that arrive in packaging displaying the species of fish, where it was caught, and a code customers can enter online to view more details about what they’re eating.
Farmed fish redemption: Love the Wild, based in landlocked Colorado, promotes traceable farmed fish, which arrives with a sauce so you can quickly whip up a dinner of “Red Trout with Salsa Verde” or “Catfish with Cajun Creme.” Though fish farming historically has a bad rap—mostly based on mistakes made by massive unregulated fish farms in Asia—aquaculture is undergoing something of a renaissance in the United States. Fish farmers control every step of the growing process, which makes it easier for interested farmers to raise food in an environmentally friendly fashion. Says Jain: “People want their systems to be less wasteful and polluting because those are not just better for the environment—they’re more profitable. It creates more production risk to do it unsustainably.”

Bite is Mother Jones‘ new food politics podcast. Listen to all of our episodes here, or by subscribing in iTunes, Stitcher, or via RSS.

More:  

Economies of Scale: Smart Ideas to Fight Fish Fraud

Posted in alo, aquaculture, FF, GE, LAI, LG, ONA, Oster, Radius, Safer, solar, solar power, Uncategorized, Venta | Tagged , , , , , , , , , | Comments Off on Economies of Scale: Smart Ideas to Fight Fish Fraud